TikTok suggests content creators to post one to four times a day to find the best kind of content that works for the audience. Considering that fact, running out of good TikTok ideas quickly just makes sense.
That is why this article is created. Here, you will find 27 TikTok video formats that can help to build your popularity as a content creator or a brand.
So, if you ask, “What should I make for TikTok?”, read on!
27 TikTok Ideas to Attract Your Audience
What kind of video should you create for your next TikTok post? Any of the following content formats is a good idea to try. To this day, they can satisfy the general audiences’ interests.
1. Throw Some Fun Facts to Educate Viewers
TikTok is partly known for funny skits and memes. But that does not mean you cannot woo its users with bite-sized informational videos.
If you are knowledgeable in your niche, there is always an option to make educational content. Informational TikTok ideas can include little-known facts or a breakdown of a complex subject surrounding your expertise. Take Interestingtruth’s clip below as an example.
Educational videos are not just entertaining to watch for those who have an appetite for learning. It also helps to boost your authority in a niche, especially if you can come up with your own findings.
Nonetheless, make sure that you balance informational content with fun and engaging videos. That way, you can reach viewers who want more knowledge and those who are more into light entertainment.
2. Share A Simple Tutorial
Looking for more TikTok ideas that allow you to show your expertise? You can try giving a simple tutorial.
The kind of tutorial you make does not have to be an in-depth guide. Since TikTok thrives in short-form videos, just share a quick tip on skills that your target audience want to learn about.
TikTok user _kooleen has a nice example. In the video below, the content creator gives a brief tutorial on drawing a wolf cut for an anime-style character. It is not a thorough guide, but informative and easy to follow.
When making this type of content or similar TikTok ideas, such as explanatory videos, do not forget to add subtitles. Not only will that cater to viewers who have hearing impairment, it also helps people who prefer to watch how-to guides without the audio.
3. Reveal A Life Hack
Life hack is another popular TikTok content format you may try. Some users enjoy watching this type of video because they find the tip useful, while some others like it for its entertaining nature.
The good thing is, life hacks are easy to find around the house, making them one of the best TikTok ideas for beginners. Take the following video by mama_mila_ as an inspiration.
4. Test or React to A Viral Hack
Knowing how much people love the life hack genre on TikTok, it is common to see some hacks becoming viral every once and then. But you probably wonder, “Do they work as they claim to be?”
Turns out, reviewing life hacks is among some of the funny TikTok ideas you can try. Many content creators have done this concept and gathered quite a number of viewers.
Alternatively, you can react to a life hack video instead of trying it out like what Dr. Brian Boxer Wachler does in his video below. As he watches a compilation of medical hacks, he reveals which ones really work.
Nevertheless, remember that you have to be respectful towards the creator of the hack you want to try or react to. To avoid conflicts, we recommend you to discuss your TikTok ideas with the owner of the content prior to the production.
If allowed, you may as well make use of TikTok’s Duet feature, which you will also learn about in this article.
5. Show Your Skills in The Kitchen
Culinary is another genre that thrives on TikTok. Among many food videos that people post, a big portion of them are cooking clips. So, if you are talented in the kitchen, posting cooking videos on TikTok can be your ticket to stardom.
To keep followers interested, consider diversifying your content by implementing the TikTok ideas this article mentioned earlier. For instance, you can upload cooking demos, hacks around the kitchen, and less-known food facts.
6. Post A “What I Eat in A Day” Video
Not used to cooking? Do not worry! You can still enter the culinary niche by sharing footage of your meal with viewers. This type of video is known as “What I Eat in A Day” on TikTok.
Usually, this content focuses on a certain type of diet and is intended to promote healthy eating. But “What I Eat in A Day” TikTok ideas also include people sharing any kind of cuisine. Street food and fine dining are a few of the examples.
7. Invite The Audience to Get Ready with You
Dressing up for school or work in the morning may be a very ordinary activity. But as it turns out, it is one of TikTok’s most popular content formats.
Called “Get Ready with Me” or GRWM for short, this type of video is as simple as it sounds. It involves someone choosing clothes to wear for the day, applying makeup, and maybe getting their hair done as well. That is why GRWM is one of the best TikTok ideas for beginners
If you need an inspiration, check out Audrey Boos’ video below:
8. Show A Glimpse of Your Daily Life
Similar to GRWM clips, videos showing people’s activities throughout the day also garner a lot of attention. Creators call this type of content “A Day in A Life”.
There are no specific formulas when it comes to making a good day-in-the-life video. You can start with making breakfast, going to work, working out in the evening, and so on.
While “A Day in A Life” content typically shows someone’s routine, it also makes for one of the best TikTok ideas for businesses. As depicted in Laura Mae Art’s footage below, brands can use a day-in-the-life video to show how they work behind the scenes to increase customers’ trust.
9. Boast Your House Organization Skills
Let’s say you are someone who works from home or just likes to spend free time around the house. Then you ask, “What is a good thing to post on TikTok?”
In that case, showing how you organize items around the house is among the feasible TikTok ideas. Many viewers enjoy looking at how different people arrange items inside a drawer, cabinet, or wardrobe because they consider it a visually calming experience. Take a look at numbersixtysix’s fridge organization clip below for instance:
Apart from arranging household items, you can show decoration tutorials. Home decor videos get famous easily, so as long as you can come up with a unique way of a house makeover, you can become viral in no time.
10. Do A Science Experiment
Are you someone who works closely with chemistry or physics? Sharing your knowledge through science experiments is among good TikTok ideas to try.
TikTok users gravitate towards such experiments because they are intriguing. Not only that, their results may look like magic to common people. For example, watch mrs.b.tv’s video before and you will be in awe.
11. Shoot A Timelapse of An Art Process
If you are a visual artist, TikTok can be an awesome medium to teach others through mini tutorials. But whether you are not interested in teaching or simply want a different content format, showcasing your art process is also one of the best TikTok ideas.
To keep it palatable for the majority of TikTok users who prefer short clips, you can shoot your art session as a timelapse video. The.art.room’s video below serves as an excellent example.
12. Try ASMR
ASMR or autonomous sensory meridian response videos take the world by storm. While the genre originates in long-form video platforms, particularly YouTube, it also gains popularity on TikTok.
ASMR videos incorporate various auditory and visual triggers that can cause tingly sensations among the audience. A few of the well-received triggers include whispers and repetitive tasks like writing or typing.
Adding ASMR to your TikTok ideas checklist is a creative way to diversify your content. If you are interested in doing that, read our basic guide on how to make ASMR videos.
13. Give Your Audience Positive Affirmations
Everyone has their struggles and bad days. Yet, having someone who can tell you that everything will be okay no matter how hard things are is not always possible. That is why a lot of TikTok users appreciate positive affirmation videos.
The good thing is, positive affirmation videos are easy to make. If you want to include this type of video into your TikTok ideas, all you need are uplifting quotes, calming music, and some eye-pleasing clips for the video’s background.
14. Document Your Pet’s Life
Do you have a dog, cat, rabbit, or any other furry companion? If so, starting an account for your pet can be a great idea considering the neverending demand for cute animal videos on TikTok.
Numerous pets have found their way to stardom online, including Mocha (@mochapom), of which the video can be seen below.
Managing an account for your pet is also easy since you can incorporate various TikTok ideas that this article has mentioned. For instance, you can share tips about animal care and educate viewers with fun facts about your pet.
15. Show Your Workout Regimen
If you exercise regularly, consider posting your workout videos on TikTok. Not only can you keep track of your progress, you will also inspire viewers to get fit. Plus, you can share your workout tips for those who are just starting out.
16. Demonstrate Your Product or Service
Like other social media platforms, TikTok can be used as a marketing tool for businesses. One of the most straightforward TikTok ideas for brands is showing how a product works.
The product or service demo does not have to be as detailed as possible. As long as the video highlights the selling point, you can attract target consumers.
This kind of content format is not exclusive to business accounts only, though. Content creators and influencers who sign up for an affiliate program, such as Amazon Associates, commonly promote goods by demonstrating their benefits.
The video above is one of many TikTok ideas for advertising products. Make sure you direct viewers to the product pages by adding its link to the captions or consider using a link in bio service like Linktree.
Read: How Much Does TikTok Pay
17. Do Comedy Skits
Since TikTok is known for the short-form video format, it is a perfect medium for comedy skits and other funny TikTok ideas. The brief period of time allows you to give a shock value that guarantees laughter, as long as you understand your target audience’s sense of humor.
With that in mind, it is no wonder that many comedy content creators got their fame from TikTok. Take Helen Christie, who received the BBC New Digital Comedy Award in 2022, as an example.
18. Lip Sync to A Song
Lip-syncing is considered a classic content format on TikTok, yet many still dig into it today. But since it has become typical of users to only lip sync for the sake of it, you should come up with more creative TikTok ideas.
As an example, you can choose a song with lyrics that match a particular context. Use it to convey your feelings like the clip below.
19. Reenact A Dialog
Since you can use any sound clip on TikTok videos, why not lip sync to a movie dialog instead? Creators who give their attempt on this content format succeed to gather thousands of likes. Ellie Mirelli’s video below, for example, collects more than 200 thousand likes:
Similar to song lip-syncs TikTok ideas, you should think of a movie line that portrays your feeling about a given situation. Or, you can reenact a movie scene and give it a comedic twist at the end.
20. Try Trending TikTok Filters
TikTok is equipped with various filters that make editing videos so seamless. By using them, you can change your looks without any technical knowledge. The beauty mode and anime filter are two popular examples.
But there are also other filters that can help you produce creative TikTok ideas, such as the green screen effect. Using this filter, you can change your background with any other image and clips imaginable.
TikTok creators typically use the green screen effect to support their video’s context. For instance, catmoneyswag shares the kinds of summertime activities she does with her video below.
21. Try A Viral Challenge
New challenges similar to the ice bucket and Shalala emoji challenge in the past pop up everyday on the For You Page. Due to how fast these content become famous, they can gather a lot of interactions from users. So, if you are looking for TikTok ideas to go viral, give these challenges a go.
One of the popular challenges in recent years is the pen in cup challenge. In this type of content, the participant decides on an action and throws a pen towards a cup from a certain distance. If the pen lands inside the cup, that person must do the action he or she stated.
22. Start A Challenge
Participating in challenges enables you to reach many viewers and receive engagement. That being said, the videos that make a viral challenge are the ones that get the most attention oftentimes.
Therefore, starting a challenge is one of the best TikTok ideas to improve your social media growth. Take example from Levi’s #buybetterwearlonger hashtag challenge, which encourages their target audience to thrift jeans instead of buying a new pair for sustainability.
23. Ask Your Audience to Vote
If you have been making content on Instagram, you probably know that starting a poll using Stories is a fun way to start an interaction with your audience. Unfortunately, TikTok has no features or filters to facilitate voting yet.
But that does not mean you cannot add polling into your TikTok ideas. Just make a regular clip asking viewers whether they prefer something over the other, such as iOS vs Android, Instagram Reels vs TikTok, and more.
24. Answer A Question with A Song Cover Art
Do you claim yourself as a music geek? If so, this one is a fun TikTok format to try.
The idea of the content is to show a question at the beginning of the video. Then, you answer it by recreating the cover art of a song. Those who are familiar with the cover art will be able to guess your answer.
Need TikTok ideas for this particular content type? Check Michelle Gulbransen’s clip below. She jokingly replicates the cover art of Cardi B’s “Money” as an answer to “When my husband asks me why I marry him”.
25. Answer Viewers’ Question
TikTok has a Q&A feature that allows the audience to post a question in the comments section of your clips. But this is unlike ordinary comments because you get the option to answer that question by uploading a video. The following tutorial shows you how this feature works.
The questions you receive can be added to your list of TikTok ideas. Nonetheless, it is safe to assume that not all TikTok users know about the Q&A feature. So, you must encourage your viewers to use it.
26. Live Stream
TikTok videos are not ideal for in-depth content like long tutorials and other types of informative materials because of the short time limit. However, the platform’s live streaming feature can make up for that. You can stream up to one hour at a time.
The extended duration opens up more TikTok ideas to try. For example, you have the option for “ask me anything” sessions, short online courses, and podcasts.
27. Collaborate with Other Creators Using Duet
Working with other creators can benefit you. Not only does it introduce both creators to a wider range of audience, it can also boost your authority, especially when you partner with well-known TikTokers.
TikTok makes collaboration even easier with the Duet feature. Basically, it lets you stitch someone else’s video with yours.
There are many fun TikTok ideas to do by using Duet. Chef Gordon Ramsay’s reaction video below is one of the examples.
Alternatively, you can make the Duet look interactive like the following Washington Post clip.
Which TikTok Ideas Do You Want to Try?
Running out of content to upload on TikTok is completely normal. To avoid getting stuck when brainstorming what to post, consider the ideas mentioned in this article.
From entertainment to educational posts, there are various TikTok content ideas for businesses and creators you can try. What’s more, the social media app is packed with features that make special effects easy to create, such as sound clips, filters, and green screen.
So, which content formats are you excited to try? Let us know in the comments and subscribe to our blog for more content creation tips!