As technology continues to advance, content creation has become an essential tool for businesses to reach out to their target audience. Through content creation, businesses can showcase their brand, connect with their audience, and ultimately increase their revenue.
Content creators come in different shapes and sizes, from written content creators to social media influencers. In this blog post, we will discuss the different types of content creators and the different media they use for their content.
Types of Content Creators and Their Chosen Medium
Content creators often have a specific area of expertise, which they specialize in and focus on creating content around. This specialization can benefit content creators in several ways.
First, it allows them to establish themselves as authorities in their respective fields, which can help build trust with their audience. By consistently creating high-quality content around a specific topic, content creators can build a loyal following of people who are interested in that topic.
Second, specialization can help content creators streamline their content creation process. By focusing on a specific area, they can become more efficient in their research, planning, and execution. This can result in higher-quality content that is produced more quickly and consistently.
Third, it can help any types of content creators to stand out in a crowded market. By creating content that is focused on a specific area, they can differentiate themselves from other creators who may be more generalized in their content creation approach. This can help them to attract a more targeted audience who are interested in that specific area of expertise.
For audiences, the benefit of content creator specialties is that they can find content that is relevant and informative to their interests.
By following content creators who specialize in a specific area, audiences can be confident that they are receiving high-quality content from someone who is knowledgeable and passionate about that topic.
This can help them to learn new things, stay up-to-date with the latest trends, and connect with like-minded individuals who share their interests.
Here are 5 types of content creators and their unique benefits:
Written Content Creators
Written content creators are individuals who specialize in creating written content for various media channels.
They can be freelance writers, bloggers, content marketers, journalists, copywriters, technical writers, and other professionals skilled in crafting written materials for different purposes, such as informing, educating, persuading, or entertaining.
This types of content creators offer several unique benefits to their clients or employers, including:
- Versatility: Written content creators can produce a wide range of written materials, from blog posts, social media updates, and email newsletters to white papers, case studies, and ebooks.
- SEO optimization: Written content creators can help improve a website’s search engine rankings by optimizing their content with relevant keywords and phrases that attract organic traffic.
- Brand building: Written content creators can establish a brand’s voice and tone by creating consistent and compelling messaging that resonates with the target audience.
- Cost-effectiveness: Compared to other types of content creators, such as video or audio, written content creation is typically more cost-effective and can be produced quickly and efficiently.
There are many successful written content creators across various industries and niches. Here are a few examples:
- Neil Patel: Neil Patel is a renowned digital marketer and content creator who has written numerous blog posts, ebooks, and whitepapers on topics such as SEO, content marketing, and social media marketing.
- Joanna Wiebe: Joanna Wiebe is a copywriter and founder of Copyhackers, a company that specializes in teaching people how to write effective copy that converts.
- Seth Godin: Seth Godin is a prolific author and blogger who has written several bestselling books on marketing, leadership, and entrepreneurship.
- Ann Handley: Ann Handley is a content marketing expert and author of the bestselling book “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.”
Video Content Creators
Video content creators are individuals or groups who produce and share videos on online platforms such as YouTube, Vimeo, TikTok, and other social media channels. Gamers, Streamers, and Vtubers all fall under this types of content creator.
They use their creativity, technical skills, and knowledge of storytelling to create engaging video content that entertains, educates, or informs their audience.
The unique benefits of being a video content creator type include:
- Creative Freedom: Video content creators have the freedom to express their ideas and creativity through their videos. They can choose the content, style, and format of their videos, and experiment with different techniques to make their content stand out.
- Reach and Engagement: Video content creators can reach a large and engaged audience through online platforms, which can help them build a following and establish their brand. They can interact with their audience through comments, live streams, and other engagement tools, which can help them build a loyal fan base.
- Monetization: Successful video content creators can monetize their content through advertising revenue, sponsorships, merchandise sales, and other revenue streams. This can provide a sustainable income and allow them to pursue their passion full-time.
Some examples of successful video content creators include:
- PewDiePie: Felix Kjellberg, also known as PewDiePie, is a Swedish YouTuber who has over 110 million subscribers. He is known for his video game commentary and comedy skits.
- Emma Chamberlain: Emma Chamberlain is an American YouTuber who has over 12 million subscribers. She creates vlogs, lifestyle content, and fashion videos that appeal to a younger audience.
- Casey Neistat: Casey Neistat is an American filmmaker and YouTuber who has over 12 million subscribers. He is known for his vlogs, short films, and documentary-style videos.
- Charli D’Amelio: Charli D’Amelio is an American TikTok star who has over 150 million followers. She creates dance videos and other content that appeals to a younger audience.
- Bon Appétit Test Kitchen: Bon Appétit Test Kitchen is a group of chefs and food experts who create cooking videos and other food-related content on YouTube. They have over 6 million subscribers and have gained a loyal following for their entertaining and informative videos.
Audio Content Creators
Audio content creators are individuals or entities who produce and publish audio-based content, such as podcasts, music, audiobooks, sound effects, and voice-over work. Podcasters, Musicians, ASMR Artists, and Voice Actors would fall under this category.
They may work independently or as part of a team, and they use various tools and technologies to create high-quality audio content that can be consumed by audiences across different platforms.
The unique benefits of this type of content creator include the ability to connect with listeners in a personal and intimate way.
Audio content creators can use their voice and tone to convey emotion, personality, and authenticity, which can create a deeper sense of engagement and trust with their audience. Additionally, audio content can be consumed on-the-go, making it a convenient and flexible form of entertainment or education.
Examples of successful audio content creators include:
- Joe Rogan – Host of the “Joe Rogan Experience” podcast, which covers a wide range of topics such as comedy, science, and politics.
- Jad Abumrad and Robert Krulwich – Co-hosts of the “Radiolab” podcast, which explores various scientific and philosophical ideas through storytelling and sound design.
- Ira Glass – Host and producer of the “This American Life” podcast, which features true stories and personal narratives.
- Serial Productions – A team of audio journalists and producers who created the hit podcast “Serial,” which investigates a single true crime case over multiple episodes.
- Dan Carlin – Host of the “Hardcore History” podcast, which delves into the details of historical events and figures.
These types of content creators have built a loyal following and achieved great success through their unique and engaging audio content, demonstrating the power and potential of this medium.
Visual Content Creators
Visual content creators are professionals who specialize in producing visual content, such as photos, videos, graphics, animations, and illustrations, for various purposes, such as marketing, advertising, branding, social media, and entertainment. Artists and Cosplayers on Gank count as Visual Content Creators although they dabble in different forms of content.
These professionals use their creativity, skills, and tools to create high-quality, visually appealing content that resonates with their target audience. This types of content creators may work as freelancers, in-house designers, or for creative agencies.
Visual content creator type offer several unique benefits, including:
- Engage the audience: Visual content is more engaging and attention-grabbing than text-based content. Visual content creators can create stunning visuals that attract and hold the viewer’s attention.
- Convey complex ideas: Visual content creators can communicate complex ideas and information through visual aids, such as infographics, animations, and videos.
- Build brand identity: Visual content creators can help businesses establish and strengthen their brand identity by creating consistent and visually appealing content that aligns with their brand values and messaging.
- Increase conversions: Visual content creators can create persuasive visuals that can help increase conversions, such as product sales, sign-ups, and downloads.
Examples of successful visual content creator type:
- Casey Neistat: Casey Neistat is a popular YouTuber and filmmaker known for his visually stunning videos that are creative, entertaining, and inspirational.
- National Geographic: National Geographic is a media brand that produces high-quality visual content, such as photographs, videos, and documentaries, that showcase the beauty and diversity of the world.
- Nike: Nike is a global brand that uses visual content to promote its products, create brand awareness, and inspire people to be more active.
- BuzzFeed Tasty: BuzzFeed Tasty is a social media channel that creates visually appealing videos of quick and easy recipes that are shareable and engaging.
- Pixar: Pixar is an animation studio that creates visually stunning and emotionally resonant films that appeal to audiences of all ages.
Social Content Creators
Social media Content Creators are individuals who have gained a significant following on social media platforms, such as Instagram, YouTube, or TikTok, and have the ability to influence the opinions, behaviors, and purchasing decisions of their followers.
They typically have the expertise, credibility, and a distinct personality that appeals to their audience. Social media influencers can be categorized based on their niche or industry, such as beauty, fashion, fitness, travel, or food.
Social media influencers offer unique benefits to brands and businesses, including:
- Increased brand awareness: Influencers have a loyal and engaged following, which can increase brand awareness and reach for businesses.
- Authenticity and trust: Influencers build relationships with their followers through their authenticity and transparency, which can translate into trust in the brands they endorse.
- Targeted marketing: Influencers can help businesses reach their target audience more effectively by creating content that resonates with their followers.
- Cost-effective advertising: Working with social media influencers can be a cost-effective alternative to traditional advertising methods, especially for smaller businesses.
Some examples of successful social media influencers include:
- Huda Kattan (@hudabeauty) – a beauty influencer with over 50 million followers on Instagram and a cosmetics brand that generated over $200 million in revenue in 2020.
- Felix Kjellberg (@pewdiepie) – a gaming influencer with over 110 million subscribers on YouTube and a net worth of over $40 million.
- Chiara Ferragni (@chiaraferragni) – a fashion influencer with over 23 million followers on Instagram and a fashion and lifestyle brand that generates over $100 million in revenue annually.
- Zach King (@zachking) – a video content creator and influencer with over 65 million followers on TikTok and Instagram, known for his creative and entertaining videos.
Types of Content Creators Based on Platform
In the part “what is a content creator”, we explained that the term means someone who makes digital content. To understand what digital content includes, let’s take a look at common types of content creators:
As the name implies, bloggers are creators who use a blog as their publishing medium. Their content mainly consists of text, but can incorporate pictures and videos as well.
Furthermore, bloggers’ work does not always have to be articles. Some blog writers also create checklists, short essays, and case studies depending on their goal.
YouTuber are people who create video content and upload them on YouTube. The videos that YouTuber produce vary in length, from less than a minute to more than an hour long.
Since YouTubers’ videos are not limited to a certain length of time, the type of content they make is also diverse. Some creators focus on short videos like comedy skits or compilation of clips, while others use their freedom to create in-depth reviews, video essays, and other kinds of long content.
Streamers are types of content creators who host live videos. This type of creators emerge through platforms like Twitch, Instagram, and TikTok.
People who become streamers may do various activities while interacting with their audience. However, gamers have become one of the most common types of streamers.
A unique subset of streamers, namely VTubers, became popular in recent years. Instead of showing their real self on screen, these creators use an animated character to engage with viewers.
Streamers usually have a schedule for their broadcasts, which they may share on popular platforms like social media. However, dedicated streaming mediums like Twitch enable them to show their schedule as well.
Influencers are creators who use their fame to make an impact on their audience. They may use different platforms to publish content, including but not limited to social media, blog, and video sites.
To become an influencer, content creators do not always need to show their expertise in a certain industry. They may take advantage of their good appearance or charismatic persona to grab followers’ attention.
Though, some influencers are experts in particular topics, such as nutritionists, tech enthusiasts, and psychologists. This type of influencers tend to share insightful information in an engaging manner.
Podcasters used to be people who create content in audio format. However, these days some podcasters also talk in videos.
Like some other creator types, such as bloggers and YouTubers, podcasters produce various types of content. They can be discussions, stories, or skits.
Musicians are a popular type of content creator who use their talent and passion for music to create content that entertains and inspires their audience. They may create original songs, covers, remixes, or music videos that showcase their skills and creativity. Musicians often use social media platforms like YouTube, TikTok, or Instagram to share their music and connect with their fans.
They may also collaborate with other musicians, produce and release their own albums or EPs, and perform live shows or concerts. With the rise of digital platforms, musicians have more opportunities than ever to reach a global audience and build a successful career as a content creator.
Cosplayers are a unique type of content creator who use their creativity, skills, and passion to bring their favorite characters to life through costume design and crafting. They often attend conventions, events, and photo shoots to showcase their cosplay creations and connect with other cosplayers and fans.
Cosplayers may create their own original designs, or they may recreate existing characters from popular movies, TV shows, anime, or video games. They use a variety of materials and techniques, including sewing, prop-making, makeup, and styling, to create their cosplays.
Cosplayers often share their work on social media platforms like Instagram, TikTok, or Facebook, where they can build a following and connect with others who share their love for cosplay. They share their photosets, vlogs, and even live streams online through these platforms.
As content creators, cosplayers have a unique ability to bring joy, excitement, and creativity to their audience, inspiring others to express themselves and pursue their passions.
8. Photographers and Videographers
Since photographers and videographers are experts in their fields, they can also be considered as some other types of content creators that we have mentioned. However, they focus on the art of storytelling through still and motion pictures.
Today, you can easily find photographers and videographers sharing their work on visual-based platforms like Instagram and YouTube. Many of them also go to another extent by sharing guides and tips on how to become better at taking pictures.
In conclusion, there are many different types of content creators out there, and each one brings their own unique benefits to the table. Whether you are a blogger, vlogger, podcaster, social media influencer, or something in between, there is no doubt that you can make a significant impact on your audience and build a successful brand.
Join us on Gank to explore all these different types of content creators and start your content creator journey today.
How do you choose which type of content creator to be?
Choose a type of content creation that aligns with your interests and skills. Consider what platforms you enjoy using and where your target audience is most active.
How can content creators protect their intellectual property?
Content creators can protect their intellectual property by copyrighting their work, trademarking their brand name or logo, and registering for a patent if they have invented something unique.
How important is it for content creators to engage with their audience?
Engaging with the audience is crucial for content creators, as it helps build a loyal following and establish trust with the audience. It can also provide valuable feedback and insights for future content creation.
How can different types of content creators stay relevant and adapt to changing trends?
The different types of content creators can stay relevant by keeping up with the latest trends in their industry and adapting their content accordingly. They can also experiment with new formats and platforms to reach a wider audience.
How can content creators stay motivated and inspired?
Content creators can stay motivated and inspired by setting goals and deadlines for their content, seeking feedback and support from their audience and community, collaborating with other creators, taking breaks and practicing self-care, and finding inspiration in their personal interests and passions.