Only 42% of social media marketers plan their posts ahead. Most users still post whenever they want. That’s surprising, especially since there are social media scheduling tools that can handle this automatically and get better results.
A social media scheduler is a tool that helps you handle social media posts more streamlined. You can set it up to plan your content from one place and ensure it gets to your audience at the right time. This can save you a lot of time and effort.
Now, if you’re new to a content scheduler and are excited to use one, which tool to choose for better social media management?
Don’t fret, we have compiled 40 social media post schedulers to help you find the best one for your needs. So, let’s get started!
What is Social Media Scheduling?
Social media scheduling is a part of the social media management process. The focus is on planning and sharing content at the best time to get more views and interaction.
There are many ways to handle the scheduling process, from using a reminder on your phone, task management tools, or dedicated content schedulers to help you do it automatically.
Managing all your social media posts by hand can be hard. You need to think of ideas, plan your posts, and decide when they will be published—all by yourself. All the manual work takes a lot of time, maybe hours every week.
To automate and simplify the process, a dedicated social media scheduling tool is the way to go. With these tools, you just need to get your content ready ahead of time, set the schedule, and check when it is posted.
Most social media post schedulers offer features like content scheduling, workflow automation, team collaboration, and more. What’s even more great is you can use a content scheduler for different types of content, from photos with captions on Instagram to short videos.
Why Do You Need a Social Media Scheduler?
There are many benefits to using social media scheduling tools. Here are some of the most important ones:
- It Saves Your Time — If you find it annoying to log in every day to post content on all your platforms, you need proper social media scheduling. You can plan your social media posts for the week or month all at once.
- It Helps You Reach More People — People are online at different times because of where they live. Posting based on your own time means you might not reach the best audience worldwide.
- It Lets You Post at the Right Times — You can’t post whenever you feel like it. You need to know the right time for your audience. This boosts your chances of getting more likes and views on your posts.
- It Automates Your Process — A social media scheduling tool doesn’t just save time, but also organizes your work better. No more manual posts that slow you down and pull you away from other tasks.
- It Encourages Better Teamwork — Most social media schedulers have task management and commenting features. This makes sure only good-to-go posts get scheduled. It stops bad content from being shared and helps collaboration if you work in a team.
- It Helps You Understand Your Impact — You can use social media scheduling tools to track your results, too. This data can help you get better at social media marketing by tweaking how you do things.
What to Consider When Choosing a Content Scheduler?
If you need a social media scheduler, what factors do you need to think about?
- It supports multiple platforms — Your social media scheduling tool should work for all of any platforms. The reason is each platform can target different aspects of your audience.
- It has a user-friendly interface — A great dashboard will save time because it is simple, easy to control, and has good navigation. Also, setting it up should be simple. Complicated menus and choices will confuse users, especially beginners.
- It offers extra functionalities — A social media scheduling tool with additional features like social listening, hashtags generator, and AI assistant can be a great option.
- It fits your budget — Pick the one that fits your budget and gives you all the features you want. Choosing a free social media scheduler might seem good, but it’s not always the best because it often has limits.
- It can scale as you grow — When you want to handle more content, cover more platforms, and connect with more people, your content scheduler has to be ready to manage that situation.
- It is reliable — Most top social media schedulers work as a complete platform with all the features that can be accessed online. Without a good uptime standard, your content may not reach your audience on time.
- It has awesome customer support and positive reviews — start with checking out positive reviews from users to understand how well the tools work. It’s even better if some of these users are big companies using the tool on a daily basis.
Best Tools for Scheduling Social Media
Now that you understand what social media schedulers are and what to expect from them, let’s explore the top 40 tools for scheduling your content:
- Supported Platforms: Instagram, TikTok, Facebook, Pinterest, LinkedIn, X
- Pricing: Free Trial, Starter at $25/month
Later is a user-friendly tool for social media publishing. It helps you manage and keep your social media content organized and up-to-date.
When it’s about planning your content, the social media scheduler has a special feature named Bulk Schedule & Auto Publish that sets it apart. You can schedule images, videos, and carousel posts to automatically go live.
- Content calendar — Plan your social media posts in advance, for the week, month, or even year ahead.
- Visual Instagram planner — Preview how your posts will appear on your profile before posting to create a consistent and attractive look.
- Hashtag suggestions — Use relevant hashtags for your posts, based on your content and audience to boost your post’s visibility.
- Full analytics — Get detailed performance data for up to 1 year to help you improve your strategy.
How to schedule social media posts using Later?
- Connect your social media profiles.
- Add your media to the Media Library.
- Put them on the Visual Planner.
- Choose when they should go live.
- Toggle your notification settings on.
A great option if you want to have an easy and budget-friendly tool to handle your social media scheduling.
- Supported Platforms: Facebook, Instagram, X, TikTok, YouTube, LinkedIn, Reddit
- Pricing: Contact BrandWatch
Brandwatch is a social media listening and analytics platform. Previously known as Falcon, big brands like Toyota and Carlsberg entrust the tool to enhance their social media marketing.
Brandwatch has awesome features related to scheduling social media posts. With its content calendar, planning, scheduling, and posting all your social media content in one place is a breeze.
What’s more, Brandwatch has an amazing feature called Content Pool that can act like your digital library to keep all your content for easy use.
- Unified Content Calendar — Easily plan your free and paid content in one place to reach audiences across the globe
- Awesome collaboration — Work with an integrated content calendar and approval flow to ensure the quality of your content.
- Actionable Insights — Get to know how your brand is across 100 million+ sources and how it performs against competitors.
- Unlimited channels — Monitor and manage all the social media platforms you need.
How to schedule social media posts on Brandwatch?
- Open the content calendar.
- Make a campaign (a group of related posts).
- Put posts in the campaign.
- Set up user roles for content approval.
- Approved content gets published automatically.
It has great features as a social media scheduler with collaboration features. But, if you want to look for a free social media scheduler, this one is not for you.
- Supported Platforms: Instagram, Facebook, X, Mastodon, LinkedIn, TikTok, Google Business Profiles, Pinterest
- Pricing: Free (up to 3 platforms), Essentials start at $6/month
If you want a great social media scheduler, make sure to add Buffer to your list. It’s a tool that helps content creators grow their social media followers with its intuitive dashboard.
What’s great about Buffer is its content calendar feature. It has two views: Queue view and Calendar view. Queue view works like a smooth flow for your posts, great for lasting content. Calendar view gives you a weekly or monthly look at your content, helping you spot any gaps in your plan.
- Tailored Posts — Personalize your posts for each social network, no need to create multiple versions.
- Team Collaboration — Work with your team to draft, review, and publish posts using the Team Plan.
- Calendar View — See all your scheduled posts in a calendar layout, making it easier to plan.
- Buffer AI Assistant — Generate new post ideas and repurpose existing content.
How does scheduling social media posts on Buffer work?
- Click Create Post.
- Pick your social media platform.
- Write your post, add media, and make it yours.
- Choose Add to Queue, Share Now, or Schedule Post as you like.
Buffer is one of the best tools to manage social media scheduling for multiple accounts, offering both free and paid plans.
- Supported Platforms: Instagram, Facebook, X, TikTok, LinkedIn
- Pricing: Free 30-day trial, Professionals start at $10/month
Do you want to manage 50 social media accounts all in one place and easily schedule posts? Or do you need the flexibility to handle unlimited posts? If yes, think about Hootsuite as a great option as your social media scheduling tool.
Similar to Buffer, Hootsuite is a versatile tool for scheduling and managing social media. It boasts its approvals feature to let your team check things before they go live.
- Best Time to Post Recommendations — Get informed of the optimal times to post content for higher engagement.
- OwlyWriter AI — Quickly make captions and social media ideas with the help of AI.
- Bulk Scheduling — Plan hundreds of posts ahead, so you can save hours each week.
- Easy Collaboration — Streamlined approval processes and real-time collaboration to make sure the best content reaches the best audience.
- Awesome Templates — Use stunning templates from Canva right from the Composer window.
How to schedule social media posts using Hootsuite?
- Go to the Composer window.
- Select the social media account you want to post to.
- Create or upload your content.
- Use OwlyWriter AI for caption and hashtag suggestions.
- Choose the time for the post to go live, based on the recommendations.
- Review and confirm your settings.
Hootsuite is a free social media scheduler with awesome features to streamline your social media management, especially for those who just started.
- Supported Platforms: Facebook, X, LinkedIn, Google Business Profile, Instagram, Pinterest, TikTok, YouTube
- Pricing: Free 14-day trial, Professionals starts at $30/month
If you’re looking for a great social media scheduling tool, packed with features, and you’re fine with the $30 per month cost, you might like SocialPilot. It’s an all-in-one tool for easy social media management.
With SocialPilot, you can schedule up to 500 posts ahead using Bulk Schedule Posts. Simply upload and review and you’ll never miss posting when your audience is most engaged.
- Customized Posts — Tweak your posts for every platform with Post Composer.
- Post Planner — Check how your posts will appear before you set them up.
- Content Library — Keep your best content and go-to hashtags in the Library for easy reuse.
- Editorial Calendar — Shuffle posts you’ve already set up to try new posting times.
- AI Assistant — Generate fresh post ideas, captions, and hashtags to conquer writer’s block.
How to schedule social media posts using SocialPilot?
- Connect your social media account.
- Choose Create Post from the dashboard.
- Put your media in the Content Library.
- Personalize your posts with the Post Composer.
- Pick when you want to post.
- Check your settings and schedule the posts.
A feature-rich and yet easy-to-use social media scheduling tool for any content creators and businesses who are willing to pay as no free version is available.
- Supported Platforms: Multiple platforms including Facebook, Instagram, and more
- Pricing: 14-day free trial, Creators starts at $29/month
Are you a TikTok content creator who wants to post content easily or a business who wants to post pictures on Google My Business at ease? You can give Sendible a shot.
Sendible is a social media scheduling tool designed to make posting really simple. One great thing about Sendible is Queues. It’s a top-notch feature that lets you group your social media posts and schedule them for specific days and the perfect times.
- Visual Calendar — See a calendar of your planned posts in a great visual to handle your content.
- Image Editor — Fix up images for each platform all inside the app.
- Bulk Import — Plan a whole campaign by setting up a CSV file and bringing it in for later scheduling.
- Intuitive Dashboard — Use a clean and uncluttered dashboard with a search bar and custom views to get around easily.
- Canva Integration — Design and plan social media posts with Canva’s simple editor.
- RSS Feed Integration — Connect your RSS feeds to automatically post new articles on your social media.
Steps on scheduling social media posts using Sendible?
- Link your social media account.
- In the Compose Box, put in your content.
- Sort them into Queues.
- Choose the exact days and times to post.
- Check and confirm your settings.
- Get the approval or schedule right away.
Sendible is an excellent choice if you’re looking for a content scheduler that offers individual and bulk scheduling with Canva integration.
- Supported Platforms: Instagram, Facebook, X, LinkedIn, YouTube
- Pricing: Free, Standard starts at $69/month
Agorapulse is a tool for scheduling social media posts with ease. It offers a range of features to help you streamline your social media activities.
One of the best features of this tool is the Bulk Uploader. With this, you can add a bunch of posts using a CSV and up to 100 images. You can line them up or set a schedule.
- Multiplatform publishing — Supporting over 30 social media platforms to help you manage all accounts in one place without having to log in to each platform individually.
- AI assistant — Make content your audience loves. Get ideas for topics and headlines that work great on social media.
- Rescheduling — Simply drag and drop the post to a new date and time to ensure that your posts are published at the optimal time for your audience.
- Collaboration — Make and share content with your crew. Everyone’s on the same page.
How to schedule social media posts using Agorapulse?
- Click the Social Media Publishing tab.
- Pick the platform where you want to plan your post.
- Hit the Create Post button.
- Write your post’s title and content.
- You can add an image or video.
- Choose when you want it to go live.
- Click Schedule.
One of the best free social media schedulers with bulk publishing options and an AI assistant to make your scheduling process faster.
8. Sprout Social
- Supported Platforms: Facebook, Instagram, X, LinkedIn, Pinterest
- Pricing: Free 30-day trial, Standard starts at $249/month
Sprout Social is a top-notch social media management tool that lets you schedule posts. It’s used by big companies like Trello, KraftHeinz, and Radisson Hotel, which means it must have some great features to help you boost your social media strategy.
One of the best features is Content Suggestions. This feature can help you find relevant content to share with your audience. You can add it to your own posts or just get some amazing ideas.
- Optimal Send Times — No more guessing. You can figure out the best times to share your content for the most interaction based on data.
- Asset Library — Collect all your videos, images, and more in one place for easy access and sharing.
- Tagging — Sort your messages by tasks and goals to keep things neat and tidy
- Shared Content Calendar — Work together on a unified calendar for better planning and seeing the big picture.
- URL Tracking — Keep an eye on how well your social posts are doing using Google Analytics
How to schedule social media posts using Sprout Social?
- Open the Compose window.
- Click the Profile Picker
- Create your post
- Use Optimal Send Times to determine when to post.
- Confirm and schedule your posts.
This is a top tool for planning social media posts. It uses AI to help and has a content library. Sadly, it’s not free and starts at $249 per month, which could be expensive for beginners.
- Supported Platforms: Facebook, Instagram, TikTok, X, LinkedIn, Google My Business
- Pricing: Free 14-day trial, Standard starts at $32/month (3 profiles)
NapoleonCat is an all-in-one tool that helps you easily manage your content on different social media platforms like Facebook, YouTube, TikTok, and LinkedIn. You can schedule your posts for a whole week or month using their Auto-Publish feature.
What’s really great about this social media scheduling tool is its pricing plan. It lets you choose different prices for specific needs, which is quite flexible. This helps a lot for those who are just getting started with a small team.
- Content Calendar View — See your whole social media plan on an easy calendar. Arrange posts for the coming week or month.
- Custom Posts — Change your posts for each platform without logging in separately where you can include images, videos, and tags to track.
- Collaboration — Add team members, handle their work, and set up clear approval steps.
- Analytics — Check which posts are popular and track your reach, engagement, and clicks.
How to schedule social media posts using NapoleonCat?
- Open the dashboard and choose your social media platforms.
- Put your content in the Content Calendar.
- Make each post special for every platform.
- Set the date and time for auto-publishing.
- Check your settings, and you’re all set.
If you want a tool that schedules, helps with teamwork, and tracks how well your content does, NapoleonCat is a good choice. Plus, they have flexible pricing which is good for a small team of content creators.
10. Post Planner
- Supported Platforms: Facebook, Instagram, Google, LinkedIn, Pinterest, X, TikTok
- Pricing: Free 7-day trial, Single starts at $5/month
Imagine thinking about a social media scheduler that 247,000 people use, giving it a high rating of 4.7. That means it’s a really good tool, right? Well, that’s exactly what Post Planner is.
Post Planner makes handling your social media easy. It’s the least expensive choice compared to all the tools we mentioned before. This is really good if you just want to link one social media account and plan 50 posts each month.
And if you want to do more, you can handle up to 100 social accounts and plan up to 2,000 posts.
- Content Discovery — Easily find popular content from different niches to share on your profiles.
- Post Categories — Organize your posts by topic and season without using complicated spreadsheets
- Bulk Composer — Schedule a whole month’s posts in just a few minutes by uploading a CSV file with your posts.
- Evergreen Recycling — Boost your post’s reach automatically by reposting them at the best times based on when your audience engages the most.
- Calendar View — See your scheduled posts for the week or month in a visual calendar. Drag and drop posts to change the schedule or edit the content.
- Canva Integration — You can use Canva’s design tools and templates right from this social media scheduler.
How does content scheduling work on Post Planner?
- Make an account and link your social platforms.
- Find posts with Content Discovery or add your own.
- Organize your posts with Post Categories.
- Add many posts with Bulk Composer.
- Make posts reappear with Evergreen Recycling.
- See your posts in Calendar View.
- Check and schedule your posts.
A great social media scheduling tool with awesome features and multiple pricing plans. Perfect for social media content creators who only need to manage one social account at a lower cost.
- Supported Platforms: Facebook, Instagram, Google, LinkedIn, Pinterest, X, TikTok
- Pricing: Free (without X), Basic starts at $13/month
As its name suggests, Planable is focused on planning your content. It has tools to help you plan, get approval for, and work together on your content. This tool is great for making content on your own or with a team.
By improving how content is approved, Planable claims that it will make the process up to six times quicker. Plus, it gives you an easy-to-use platform to be more productive.
Just like Post Planner, this tool for scheduling social media has different plans for how much it costs. The cost depends on how many people want to use it and how many workspaces you need it for.
- Content Creation — Make posts that match the final versions, making the approval process smoother.
- Multiple Views — Pick from Feed view, Calendar view, Grid view, and List view to organize your content.
- Personalized approval steps — You can create approval steps with different levels to have all involved groups review the content before it’s published.
- In-Context Comments — Work together easily with comments shown right beside the content.
- Roles and Access — You can give specific roles and permissions to creators and approvers.
How to schedule social media posts using Planable?
- Make your content using Planable’s editor.
- Select your preferred planning view.
- Include comments for working together.
- Approve and update in real time.
- Set a schedule for the post.
Planable is a good option for making your content approval and planning easier. Also, if you don’t post on X, their free version is amazing.
- Supported Platforms: Instagram, Facebook, X, LinkedIn, TikTok, Tumblr, WordPress, Telegram, Pinterest, Medium, Google My Business, YouTube,
- Pricing: Free 7-day trial, Start starts at $25/month
If you’re looking for a social media scheduler that works on almost all platforms, give Onlypult a try. They give you a free trial for a week so you can try out all the features, especially scheduling posts on different social media platforms.
With this content scheduler, you can handle 50 social media accounts and make unlimited posts.
- Instagram Visual Scheduler — Easily arrange your posts for your Instagram feed by dragging and dropping.
- Hashtag Library — Use a big collection of ready-to-use hashtags to make your posts reach more people.
- Post Auto Deletion — Decide when posts should be removed from certain platforms after a specific time.
- Team Collaboration — Work together with your team, give roles, and approve posts before they’re posted.
- Built-in Image and Video Editor — Edit your images and videos by putting filters, adding text and stickers, and so much more.
- Multi-network Publishing — Share your posts on many social media platforms at once with just one click.
How does social media post scheduling work on Onlypult?
- Add your media in the Stock Media Library.
- Arrange your posts using the Visual Scheduler.
- Choose when your posts should go live and schedule it.
One of the content schedulers that allows you to manage many social media platforms and allows you to publish on multiple platforms with just a single click.
- Supported Platforms: Pinterest, Instagram, Facebook
- Pricing: Free, Pro starts at $19.99/month
Unlike Onlypult, Tailwind is a social media and email marketing tool that works well for just three main platforms: Facebook, Instagram, and Pinterest. But that doesn’t mean it can’t be a really helpful option for making your content plan smoother.
- All Networks in One Calendar — See and handle all your social media posts in a single, easy-to-sort calendar.
- Personalized Smart Schedule — No more guessing what is the best time to post content for your audiences.
- Hashtag Finder — You can find top hashtags for your posts to reach more people.
- Ghost Writer — A part of social media marketing tool to make posts for every platform with the help of artificial intelligence.
- Tailwind Community — It isn’t actually the main feature, but the tool lets you hang out, help each other, and share content.
How to schedule social media posts using Tailwind?
- Click Upload Media.
- Choose your main social media account.
- Include your photos or videos.
- Write captions, hashtags, tags, and locations.
- Choose the type of content you want.
- Click Add to Queue for automatic scheduling using SmartSchedule.
If you want a social media scheduler with a great community that focuses on Facebook, Instagram, and Pinterest, Tailwind is a great option, especially if you want a free scheduler.
14. Top Content Schedulers
Here are some tools for posting on social media that you should try in 2023:
|No||Social Media Scheduling Tools||Platforms Supported||Pricing||Key Features|
|14||CoSchedule Social Calendar||Facebook, LinkedIn, X, Instagram, Pinterest||Free, $19/month||ReQueue, Best Time Scheduler, AI Social Assistant, Drag and Drop Rescheduling|
|15||Zoho Social||Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, YouTube||Starts at $10/month||Bulk scheduling, SmartQ for better time posting, Retweet scheduling|
|16||Sked Social||Instagram, Facebook, Pinterest, X, LinkedIn, TikTok, Snapchat, Threads||Fundamentals at $30/month||Visual planning, Auto-Publish, Visual Calendar, hashtag Feeds, Approval Workflow|
|17||MeetEdgar||Facebook, X, LinkedIn, Instagram, TikTok||Eddie at $29.99/month||Content recycling, Team Collaboration, Content library, Content Categories|
|18||SmarterQueue||Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, Reddit, YouTube||Solo at $23.99/month||Visual Calendar, Content curation, Evergreen recycling, RSS Auto Importers|
|19||Statusbrew||Facebook, X, Instagram, LinkedIn, TikTok, WhatsApp||Lite at $69/month||Best Time Posting Queue, Bulk Scheduling, Audience Segmentation, Multi-Network Scheduling, Asset Management|
|20||Planoly||Instagram, Pinterest, X, Facebook, LinkedIn, YouTube||Free, Starter at $13/month||Visual planner, Auto-posting, Repurpose, Team Collaboration|
|21||Hopper HQ||Instagram, Facebook, X, LinkedIn, TikTok, YouTube Shorts, Pinterest||Hopper HQ at $19/month||Bulk upload, Visual planner, Best Time to Post, Reschedule Old Posts,|
|22||PromoRepublic||Facebook, X, Instagram, LinkedIn, Pinterest||Small Business at $59/month||AI-powered Suggestions, Time slots, Visual Planning,|
|23||SocialBee||Facebook, X, Instagram, TikTok, YouTube, LinkedIn, Pinterest||Bootstrap at $29/month||Tailored Content, Evergreen Posting Sequences, AI content generation, Pause Categories Posts|
|24||MavSocial||Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, YouTube||Pro at $78/month||Post Approval, Visual Campaign Calendar, Bulk Uploader, Asset Library|
Let’s Get Your Social Media Posts Scheduled Right!
There are many ways for content creators to shine on social media. And it’s not just about making awesome content all the time. It’s also about sharing it when your followers are active and ready to engage.
Do you want to do all the planning and scheduling manually? Of course not. You’ll be caught up in doing little details and have less time for productive and creative work.
Luckily, there are many social media scheduling tools that can help. In this article, we’ve collected 40 social media schedulers to suit your needs and budget. These can help you simplify the process while getting better results.
We hope this information helps! So what are you waiting for? Start planning and scheduling your content for a better reach and engagement.