As a content creator, you may think that you don’t need digital marketing tools. You may believe that your content alone is enough to attract an audience and that tools for marketing are often hard to use.
But, what if you’re wrong? What if you can stand out quickly and grow your audience easily with the help of online marketing tools?
Well, we need to find out, then. And guess what, there’s nothing to lose from trying some digital marketing software, especially if they’re free.
But you won’t just use any tools, right? That’s why, you should go for the best marketing tools that can help you market your content, whether through social media, search engines, and more.
Don’t worry, you don’t have to do the research yourself. We’ll cover the best digital marketing tools for content creators in this article. Once you know the right tools to use, you’ll feel more prepared to face the competition. So, let’s dive in!
Best Digital Marketing Tools for Content Creators
Depending on what content you make, these are some of the best 55 digital marketing tools you should know and try:
1. Hootsuite
- Category: Social Media Management
- Pricing: Starts at $99/month (Professional )
- Recommended for: Beginners and Pro
When it comes to digital marketing tools for social media, Hootsuite is one of the recommended choices. This software is versatile and can help you manage all of your social media accounts in one place.
With Hootsuite, you can do many things like creating and scheduling posts on different platforms like Facebook, X, Instagram, LinkedIn, and more. Guess what, you can manage up to 20 accounts.
But, Hootsuite is not just a social media scheduling tool, though. It can also help you keep track of how well your social media is doing, interact with your audience, and analyze the results.
Key Features:
- Social Inbox — manages all your social media messages in one platform, including messages from direct messages, comments, and mentions.
- Content Library — organizes your social media content like images and videos easily.
- Social Ads — manages social media ad campaigns on different platforms.
- Social Listening — tracks and measures what people are saying about your brand, industry, and competitors.
Verdict:
Hootsuite is one of the digital marketing tools for managing social media and growing your audience. But the subscription price may not be suitable for those who are just starting.
2. Buffer
- Category: Social Media Management
- Pricing: Free, Starts at $6/month (Essentials )
- Recommended for: Beginners
Are you looking for easy-to-use tools to manage your social media accounts? Buffer might be a good choice for you. It has a user-friendly interface, especially for beginners.
You can start with the free plan, which allows you to connect up to three social media accounts. If you’re happy with it, you can upgrade to the paid version starting from $6 per month for more features.
Buffer is a social media management tool that includes a scheduling tool. This helps you make sure that your posts reach your audience at the right time.
Key Features:
- Post Scheduling — plan and schedule your posts for different platforms at the best times to engage your audience better.
- Multiple Accounts — use one dashboard to handle profiles on different social platforms.
- Content Calendar — plan and organize your content strategy with a visual calendar.
- Team Collaboration — get ready to work together with your team if your channel is getting bigger.
Verdict:
Buffer is a good digital marketing software for managing social media at a low cost. But, it doesn’t offer as complete a feature as Hootsuite.
3. Sprout Social
- Category: Social Media Management
- Pricing: Standard $249/month
- Recommended for: Pro
Sprout Social is not as easy to use as Buffer and not as affordable as Hootsuite. But, why do we put it in our list of digital marketing tools?
The short answer is that it has more capabilities to manage more social profiles. You heard it right. While Hootsuite can only manage up to 50 social profiles, Sprout Social allows you to manage as many social profiles as you want for the same price ($249).
Although Sprout Social seems to be for businesses, all of its features are worth exploring by content creators. You can keep an eye on how your content performs and understand your audience better.
Sprout Social is one of the best tools for digital marketing, especially for social listening and sentiment analysis.
Key Features:
- Social Listening — easily track mentions of your personal brand as a content creator
- Post Scheduling — plan your posts for various platforms at the best times and make sure you engage regularly.
- Unlimited Account Management — handle multiple profiles for each social platform from a single dashboard.
- Team Collaboration — work with your team with approval workflow and user roles.
- Smart Inbox — manage messages from all of your social media accounts
Verdict:
You can use Sprout Social as one of your internet marketing tools with focus on post scheduling, social media listening and competitive analysis.
4. Crowdfire
- Category: Social Media Management
- Pricing: Free, Starts at $9.99/month (Plus)
- Recommended for: Beginners
Crowdfire may not be as well-known as other tools like Buffer and Hootsuite, but it has the potential to be one of your favorite digital marketing tools.
This online marketing tool is designed with content creators in mind, from bloggers to social media influencers. It can also be helpful for those who make money from their content.
How can Crowdfire help you? You can promote your content on popular social networks with ease. You can also inform your followers about your new products or blog posts through social media campaigns.
Not only that, Crowdfire can also monitor your audience’s activities and automatically create optimal schedules to publish your content.
Key Features:
- Content Curation — find and share relevant content from across the web with your audience
- Bulk Scheduling — schedule your posts for different platforms at once.
- Analytics — understand how your content performs and get insights to improve your strategy.
- Team Management — collaborate with your team, assign them role to make managing your social media content
- Hashtag suggestions — gives you hashtag suggestions based on your most used tags.
Verdict:
If you’re looking for affordable digital marketing software that comes with content curation and bulk scheduling, Crowdfire can be your go-to option.
5. Loomly
- Category: Social Media Management
- Pricing: Starts at $26/month (Base)
- Recommended for: Beginners
Loomly stands out as one of digital marketing tools to manage social media content with ease. It doesn’t matter if you’re an individual content creator or working with a team.
With Loomly, you can easily manage, create, and enhance your content for various social media accounts from a single platform. That way, you don’t need to worry about switching between different apps.
One of the best things about Loomly is that this digital marketing software will notify you about updates or comments on your content. This means you’ll never miss anything important.
Key Features:
- Post Mockups — see how your posts will look on different social media platforms
- Automated Publishing — help you publish content automatically on platforms like Facebook, X, Instagram, and more.
- Audience Targeting — set the target audience for your regular posts and advertisements.
- Community Interaction — reply to messages, comments, and reactions from one platform.
- Real-Time Analytics — get information on account, post, and URL metrics using data filtering and period comparison.
- Sponsored Posts — manage sponsored posts easily, great for social media influencers.
- Hashtag Suggestions — get suggestions of hashtags that are relevant for your social media posts.
Verdict:
If you’re looking for one of the cheapest internet marketing tools to manage social media effortlessly, Loomly is a good option.
6. Later
- Category: Social Media Management
- Pricing: Starts at $25/month (Starter)
- Recommended for: Beginners and Pro
What features do you need to improve your digital marketing strategy on social media? Autopublish, best time to post suggestions, and post scheduling?
If your answer is yes to all of that, Later is one of great online marketing tools to try. This digital marketing tool is used by over 7 million people. That includes global brands like Adobe, HypeBeast, Starbucks and more.
With Later, you can automate daily social tasks and turn followers into customers using Linkin.bio. It’s an all-in-one app that helps you keep your content fresh and organized. You can create, edit, and schedule posts to be published whenever you want.
Read More:
Key Features:
- Post scheduling — Schedule posts for different platforms at optimal times, ensuring consistent engagement.
- Linkin.bio — Create a custom link in bio page to drive traffic to your website, online shop, or blog.
- Visual Instagram planner — Plan your Instagram feed visually to see how your posts will look before you publish them.
- Saved captions — Save your favorite captions so you can easily reuse them later.
- Hashtag suggestions — Get hashtag suggestions for your posts based on your content and industry.
- Caption Writer — AI-powered tool that can help you generate captions for your social media posts
Verdict:
Later can be among your digital marketing tools to optimize your social media strategy. With $25/month you can get awesome features like caption writer and linkin.bio which is great.
6. Ahrefs
- Category: All-in-One SEO
- Pricing: Lite $99/month
- Recommended for: Beginners and Pro
What is one of the most recommended digital marketing tools for SEO? Ahrefs is the answer, especially if you are a blogger.
Ahrefs is a tool that can make your website more visible on search engines like Google. It helps you find the best keywords to use, figure out what people look for, and make your content better.
Not only that, you can also see how well your content is doing, check your competitors strategies, and find new opportunities to grow.
But wait, Ahrefs is a digital marketing software that isn’t only for bloggers. YouTubers, vloggers, and more content creators can use this tool and avoid the guesswork when making content for audience.
Key Features:
- Keyword Generator — find the best keywords for your content on different platforms and see their metrics.
- Content Gap — learn the keywords that your competitors rank for, but you don’t, and create content that outranks them.
- Content Explorer — find the most popular and relevant content on any topic or niche and see their metrics and backlinks.
- Site structure report — know how different sections of your website contribute to its SEO success and see their metrics.
- Calendar report — see daily changes in organic keyword positions and page rankings, and analyze the impact of Google updates on them.
Verdict:
Ahrefs is one of the digital marketing tools to make your content show up on Google. But it can be expensive and a bit hard to understand at first.
7. Semrush
- Category: All-in-One SEO
- Pricing: Pro $119.95/month
- Recommended for: Beginners and Pro
If you don’t use Ahrefs, you can try Semrush as another tool for marketing. But don’t get it wrong, it’s not a lower-quality tool. It’s one of the popular digital marketing tools that is great for SEO.
With Semrush, you can create and improve your content to make it interesting for your audience. It helps you find the best words to use and even gives you ideas for what to write about.
Not only that, it also looks at what your competitors are doing and tells you how well your content is performing. Simply put, Semrush can help you with content planning and promotion as a great online marketing tool.
Key Features:
- Topic Research — helps you find the best and most popular topics to write about.
- SEO Writing Assistant —helps you write content that is based on SEO best practices.
- SEO Content Template — templates on how to make your content better than your competitors.
- Brand Monitoring — see what people are saying about your personal brand online.
Verdict:
Semrush is a powerful and versatile tool for online marketing. Like Ahrefs, it also has a high price tag and a bit of a complex interface.
8. Moz
- Category: All-in-One SEO
- Pricing: Standard $99/month
- Recommended for: Beginners and Pro
Rand Fishkin is a well-known person in the SEO world who co-founded Moz in 2004. The expert behind Moz has made it become an awesome internet marketing tool.
Yes, Moz is one of the internet marketing tools that comes with many features to help you out with keyword research. Plus, it’s reliable for checking your website, keeping track of your ranking, and building links.
Moz covers all things SEO to make your website better, your content more visible, and trusted by search engines. Imagine if anytime people type in your name and they find you easily and know all the content you’ve made. Isn’t that great?
Key Features:
- Keyword Ranking — keeps track of how well your keywords are ranking on popular search engines.
- Competitive Analysis — provides you with valuable information about your competitors’ SEO tactics and helps you stay ahead.
- Reporting — generates different types of reports to monitor your SEO progress and identify areas of improvements.
- MozBar — displays SEO metrics and insights for any page or SERP.
Verdict:
Moz is a well-known SEO-focused marketing tools software with great features. But it’s not recommended for those who are looking for an affordable plan.
9. Screaming Frog
- Category: Technical SEO
- Pricing: Free or $259/year
- Recommended for: Pro and Advanced
If you are a professional blogger who is looking for digital tools for marketing, don’t let Screaming Frog out of your radar. This is a powerful website crawler that helps you audit and analyze your site’s technical SEO aspects.
It can crawl both small and large websites efficiently, while allowing you to see the results in real-time. Screaming Frog can help you find broken links, redirects, duplicate content, meta data, structured data, and more.
For experienced users, Screaming Frog is one of the best tools for digital marketing. It’s recommended for content creators who want a solution for their technical SEO requirements.
Key Features:
- SEO Spider — crawls websites and gathers onsite data for SEO analysis and audits.
- Log File Analyser — examines log files and detects crawled URLs and bot activity.
- Site Visualization — presents the internal linking and URL structure of a website through diagrams and graphs.
Verdict:
Screaming Frog is one of the popular tools for marketing. It’s great for tracking content performance and automating workflows using an API. Unfortunately, they only offer yearly pricing.
10. SimilarWeb
- Category: Web Analytics
- Pricing: 7-day free trial, Starter $125/month
- Recommended for: Beginners and Pro
Do you want to know more about your online market and find new opportunities in your certain niche like gaming or cosplay? If so, you should try SimilarWeb as one of your digital marketing tools.
SimilarWeb is a digital intelligence platform that gives you information about any website or app. You heard that right. It helps you see how people are using a website. Something like how many people visit it, how long they stay, and how many pages they look at.
Using SimilarWeb, you’ll know where people are coming from, whether from search engines, ads, or social media. Plus, it shows you the top keywords, countries, and devices people use to access a website.
In short, SimilarWeb is one of the most recommended online marketing tools when it comes to web analytics.
Key Features:
- TrafficMeter extension — shows you information about how much traffic a website gets and how it ranks compared to other websites.
- DigitalRank — measures how well the top websites and apps are doing in the digital world.
- Content Insights — gives you information about how well a website’s content is performing and which keywords are associated with the most traffic.
- Audience Insights — gives you information about who visits a website in detail including their age, interests, and how they behave online.
- Competitive Intelligence — tells you a website’s competitors statistics, like their traffic, their audience, and their content performing.
Verdict:
SimilarWeb is a web analytics tool that is widely used by digital marketers. While it’s good but it may not be suitable for you if you are just starting out, the information can be overwhelming.
11. Wincher
- Category: Rank Tracking
- Pricing: Starter $39/month
- Recommended for: Beginners and Pro
Wincher is a tool that can help you track your website’s ranking on Google and boost organic traffic. It is a must-try tool for anyone in need of rank tracking tools in digital marketing.
What can you do with Wincher as a content creator? You can see traffic and engagement metrics for any website. This includes bounce rate and average visit duration. Just like SimilarWeb, you can also see traffic sources, visitors’ countries, and devices.
If you’re searching for a simple and affordable marketing tool for competitor analysis, Wincher can be the perfect choice for you.
Key Features:
- TrafficMeter — shows information about how much traffic a website gets and its ranking data.
- DigitalRank — measures how well popular websites and apps are performing digitally.
- Keyword Gap — allows you to compare your website’s keyword rankings with those of your competitors.
- Share of Voice — shows the percentage of search engine traffic that goes to your website for a specific keyword.
- Preferred page tracking — lets you monitor the performance of specific pages on your website in search results.
- Position history import — helps you track your progress over time in one place.
Verdict:
Wincher is a great digital marketing tool for rank tracking. It might not have as much data as other tools, but it’s a good choice for content creators.
12. Linktree
- Category: Link Management
- Pricing: Free, Starts at $5/month (Starter)
- Recommended for: Beginners and Pro
Before Linktree, it was challenging to show your online presence. Platforms like Instagram lets you have only one bio link. So, it was hard to reach a wider audience and enhance your personal brand.
“Everything you are. In one, simple link in bio.” That’s what Linktree is all about as one of successful digital marketing tools with up to 70 million users worldwide. It allows you to create a personalized page with all the important links you want to share with your audience.
The great thing is, you can use this internet marketing tool for free. This is enough for content creators who are just starting out, as it lets you display multiple links on one page. But, there will be Linktree branding on your links.
If you want to be more professional and remove the Linktree branding, you can choose the paid version. This version offers more customization options, better analytics, and even integrations with email and SMS.
Key Features:
- Linktree Insights — get access to detailed analytics for your Linktree page, including traffic sources, click rates, and demographics.
- Linktree Themes — set custom themes to personalize their Linktree page.
- Linktree Buttons — add custom buttons on your Linktree page to direct users to specific websites, social media pages, or other online content.
- Linktree Integrations — connect with various online services, including email marketing platforms, social media networks, and analytics tools.
Verdict:
Linktree is a good option if you’re looking for digital marketing tools to manage links. This is great for individuals who have an online presence across multiple platforms.
13. Buzzsumo
- Category: Social Listening
- Pricing: Free, Pro plans start at $99/month
- Recommended for: Beginners and Pros
What if you can find the best and most popular content, and then use those ideas to create even better content of your own? That would be amazing, right?
Well, you’re in luck because there are digital marketing tools that can help you do just that. One of them is Buzzsumo. This tool is perfect for anyone who wants to do in-depth research and develop a solid content strategy.
If you are a social media influencer, you can use marketing tools like Buzzsumo to identify trending topics. This will help you create content that aligns with the current trends and reach a wider audience to promote the products you’re working with.
Key Features:
- Content Discovery — find trending topics and popular content in your niche.
- Competitor Analysis — stay on top of competition by knowing what works for your competitors.
- Content Alerts — get real-time alerts for topics or mentions relevant to you.
- Question Analyzer — search for questions across forum posts to get idea on what people want to know
Verdict:
If you’re an influencer, try Buzzsumo as one of your digital marketing tools for social listening. But, it may be expensive if you’re new to the game.
Read More: Content Creator vs Influencer
14. HypeAuditor
- Category: Influencer Marketing
- Pricing: Starts at $8.99/month (Starter)
- Recommended for: Beginners
Do you want to improve your influencer marketing to the next level using artificial intelligence? If so, you should think about using HypeAuditor to be one of your digital marketing tools.
HypeAuditor is one of the great tools for digital marketing that provides important information for making decisions when it comes to influencer marketing. This tool is useful for both brands and influencers.
HypeAuditor can provide detailed analytics about your profile as an influencer, the people who follow you, and how engaged your audience is. This information can help brands feel more confident when considering a collaboration with you for a brand partnership.
Key Features:
- Account Insights — see major changes to know what’s going on with your account
- Engagement Analysis — know how much you can get people interested and involved.
- Media Kit Generator — make your own media kits to share with your potential partners that include engagement rates, previous collaborations and more.
- Brand Match — helps you find the best brands to work with. They match brands based on your audience size and niche.
Verdict:
HypeAuditor can be one of the internet marketing tools you use to streamline your process to find brands to work with as an influencer. It is affordable even for those who have just started.
15. Social Blade
- Category: Social Media Analytics
- Pricing: Free, Starts at $3.99/month (Bronze)
- Recommended for: Beginners and Pros
Unless you’re new to social media analysis as a content creator, you might have heard of Social Blade. It’s one of the digital marketing tools that many creators use to know their value and monitor competition within their niche.
Yes, SocialBlade is quite popular as an online marketing tool. With this tool, you can get valuable insights into your performance across various social media platforms like YouTube, Twitch, X, Instagram, and TikTok.
You can even track your subscriber and follower growth to see if your marketing plan is working. Not to mention that you can also check trending topics to get ideas on what to make as your next content.
Key Features:
- Profile Analytics — shows how well your social media profiles are doing.
- Competitor Analysis — helps you see how you compare to others and find ways to get better.
- Export Data — lets you save information for a closer look, but it’s only in paid plans.
- Real-time Statistics — keep you up-to-date on how your profiles are doing right now.
Verdict:
Social Blade is one of the popular digital marketing tools for analyzing social media. It’s free to use, and if you want more features, the premium plans are affordable.
16. Brand24
- Category: Social Media Monitoring and Analytics
- Pricing: Plans start at $49/month
- Recommended for: Pros
In the online world, reputation is crucial. As a content creator, it’s important to ensure your reputation is good. But how can you do that without proper social media listening?
To simplify the process, you need excellent digital marketing tools that help you understand what others are saying about you. Plus, you need to get the data on how often they mention your name as an important figure in your niche.
One platform you can use is Brand24. As the name suggests, this online marketing tool searches the web for mentions of your brand or even products. It can even give you real-time insights that are vital to manage your reputation and engage with your audience.
Key Features:
- Real-time Monitoring — helps you know the latest mentions and conversations about you.
- Discussion Volume Chart — shows the number of mentions over a period of time
- Sentiment Analysis — understand the sentiment behind the mentions, so you can respond appropriately.
- Competitor Analysis — keep an eye on your competitors’ online presence and performance.
- Data Filtering — allows you to focus only on data you need
- Data Reporting — make data-driven decisions with comprehensive analytics and reporting.
Verdict:
Brand24 is one of social listening tools for marketing that helps content creators manage their reputation without spending too much money.
17. Mailchimp
- Category: Email Marketing
- Pricing: Free, Starts at $13/month (Essentials)
- Recommended for: Beginners and Pros
Did you know that email marketing is very powerful? The data shows that email marketing campaigns can get 200 times more clicks than Facebook and X. This means that using email is still a great way to reach more audiences and get them interested in what you have to say.
So, what online marketing tool can help you manage your email marketing strategy? Mailchimp is among popular email marketing platforms you can try. You heard it right. You can use this tool of marketing for free with limited features.
Using MailChimp, you can create and send newsletters, promotional emails, and automated campaigns. It offers a user-friendly interface and a drag-and-drop email builder that makes it easy to create professional-looking emails without any coding skills.
If you are looking for more advanced features, such as the ability to do A/B testing, it is recommended to opt for the paid plans. These plans are worth your investment and will provide you with the best output.
Key Features:
- Email Campaigns — send newsletters, promotional emails, and automated campaigns.
- Segmentation — segment your audience based on their behavior and preferences.
- Analytics — track your email performance with real-time analytics.
- Integrations — connect Mailchimp with other tools you use.
- Landing Pages — create custom landing pages to grow your email list.
Verdict:
Mailchimp is a great online marketing tool for content creators who want to make professional-looking emails with up to 1000 monthly sends.
18. HubSpot
- Category: Marketing Automation
- Pricing: Free, Starts at $890/month (Professional)
- Recommended for: Pros
Do you need an all-in-one tool to boost your digital marketing strategy? And are you open to a platform with extensive features that deliver personalized results? You can consider Hubspot, then.
Hubspot is perfect for businesses and individuals alike. While it is known for its CRM capabilities, it can also be used to enhance your content and personal brand.
What makes Hubspot stand out is its user-friendly interface. You can easily create landing pages with its intuitive drag-and-drop builder, establishing your online presence as a content creator. Plus, it offers email templates that require no coding skills.
Key Features:
- Marketing Automation — automate your marketing tasks such as lead nurturing, lead scoring, and more..
- Landing Pages — create custom landing pages to convert visitors into leads if you sell products online as a creator.
- Pop-ups — create pop-ups to capture visitors’ attention.
- Email Templates — create professional-looking email templates easily.
- Analytics — track your website visitors’ behavior in real-time.
- Integrations — connect HubSpot with other tools you use.
Verdict:
HubSpot is one of the most recommended digital marketing tools with tons of features. But it can be expensive for new content creators if they want to go beyond the free plan.
19. VidIQ
- Category: YouTube SEO
- Pricing: Free, Starts at $7.50/month (Pro)
- Recommended for: Beginners and Pros
VidIQ is one of the best tools for digital marketing when it comes to YouTube. It helps you optimize your videos for search and grow your channel with a range of features to analyze your competitors, research keywords, and track your video performance.
With VidIQ, you can get real-time insights into your video performance such as views, engagement rate, and audience retention. You can also optimize your video metadata such as titles, tags, and descriptions to rank higher in search results.
Simply put, VidiQ is a comprehensive YouTube marketing platform that is suitable for both beginners and professionals. What’s even more exciting is that you can use this tool for free.
Key Features:
- SEO Scorecard — get an SEO scorecard for each video to see how well it’s optimized.
- Keyword Research — research keywords to optimize your video metadata.
- Best Time of Day — find out when your subscriber are online to boost the content performance
- Competitor Analysis — analyze your competitors’ videos to find new opportunities.
- Video Performance — track your video performance in real-time.
- Live Group Coaching — you can get insights from group coaching if you opt for the paid plan
Verdict:
VidIQ is one of the popular digital marketing tools for YouTube creators. It’s free to use for optimizing their videos for search and growing their channel.
Final Thoughts on Online Marketing Tools
We have just covered 19 digital marketing tools that can be helpful for you as a content creator. These tools for marketing can range from social management and scheduling tools to all-in-one SEO and YouTube SEO tools.
Internet marketing tools offer a wide range of features that can streamline and simplify your digital marketing strategy. You know it’s important not to underestimate the value of digital marketing tools. Many successful creators and professionals rely on them.
While quality content is important, using these tools can help you stand out and grow your audience more effectively.
If you’re just starting out, there are free digital marketing software options available. But, once you see the benefits and convenience offered by paid plans, it is recommended to take advantage of their features to save time and effort.
So, don’t hesitate to dive in and explore these tools. You may be surprised by how much they can enhance your content marketing efforts. Goodluck!
