What are the best niches for Youtube in 2022?
Have you already figured out a niche for your YouTube channel? We know how challenging this can get, but it’s critical to building an audience that will continuously support your work.
You might think that personal interest is the main factor in deciding a niche for your YouTube channel. However, there are other factors, such as audience interests and YouTube algorithm, to consider if you want your channel to be successful.
Choosing the right niche to get into is in itself a balancing act. If you choose an obscure niche, your audience will likewise come from a smaller pool but have less competition from other content creators. If you choose a very popular niche, you’d have access to a broader audience, but more content creators will explore the same topic, making standing out more difficult.
So how does one go about choosing a niche for their YouTube channel? Here are some key points to consider in choosing the right niche for your youtube channel:
Table of Contents
Be honest with your goals
Let’s call this step zero. Before you even begin looking for your niche, look inwards and ask yourself what your goals are for your Youtube Channel.
If you want to stand out and highlight your knowledge and talents, you’ll lean toward a niche where you’re already an expert.
If you want to make content creation a career, you’ll want a niche in demand. Being honest with what you want to accomplish is critical.
Or, do you just want to create entertainment content? Becoming a vlogger is the answer. Read this vlogger definition & explanation.
Find a topic that interests you
If you are fascinated by the topic, you are on the right track in choosing your niche. It’s essential to be passionate about the topic that you want to focus on. You are bound to do well when you create content on things you love.
You’ll need to create consistent content over extended periods, and creating content on something you’re genuinely interested in goes a long way to preventing burnout.
You’ll get bored quickly when you don’t care about the topic, and creating your video content will feel like a chore. When you’re unhappy, chances are your audience will feel it too.
For example, if you don’t enjoy streaming, you don’t have to force yourself to become streamer. It will undoubtedly torture you.
Make sure you’re knowledgeable enough
While passion is necessary to drive you forward, being knowledgeable will help you generate high-quality content for your audience.
By knowing the ins and outs of your niche, you will be able to highlight the most exciting parts and gain a sense of what kind of journey you’ll craft for your audience.
Furthermore, the more knowledgeable you are, the more confidence and trust you’ll inspire in your audience. This allows you to develop relationships with them and build your community.
While doing your research, do make sure to check and create a list of everything you know about your topic and the content available online. It will help you understand what you already know and the gaps in your knowledge about the niche.
Check the existing audience for your prospective topic
Now that you have a prospective topic, it’s time to look at its existing audience. Don’t worry too much about your audience’s size; look at their watching habits and how they engage with other content creators. Get to know the people you’d be catering to with your content.
Remember that having a small but dedicated audience is a good launching pad for growth. You want people who are actively engaged and similarly passionate about your niche to subscribe to your YouTube channel. Figure out what they want and think about how it can align with your goals.
Find your place in that niche
Now, it’s time to figure out how to best position yourself in that particular niche. It involves a lot of rigorous research to ensure that you’ll offer something unique and enjoyable to your audience.
Observe Search Patterns
Utilize the Google AdWords Keyword Manager to get a sense of the monthly search volume for particular search terms. Make sure to monitor the monthly traffic for searches related to your niche and use it to gauge competition as well.
You should also check out Google Trends to understand the trend patterns of specific topics. For example, some topics are seasonal, indicated by the periodic rise in searches during particular times of the year.
Some topics benefit from real-world events such as competitions, conventions, and the like. Understanding these search patterns will help you plan out your content and, more importantly, find the gaps you can fill through your channel.
Explore existing channels
You should also take a closer look at the existing channels working on your niche. Analyze why people watch them and observe how they maintain interest in their viewers. Read through the comment section and take note of the questions and suggestions written there.
Don’t be overwhelmed if you notice that there are already a lot of content creators in your chosen niche; the process will be slower, and competition will be greater, but it can also be more fulfilling.
Focus on finding out what needs the audience has that are currently being left unfulfilled. The more established creators there are, the more likely you’d have to specialize. This will allow you to zero in on the perfect place for your channel amongst all the other creators.
Use this opportunity to think about new angles in presenting your niche while at the same time addressing the needs of your target audience.
Delivering original, unique, high-quality content should be your utmost priority. Everything else will follow. You must be original and genuine to be different and better than others.
TAKEAWAY: So have you find the best niche for your Youtube channel this 2022?
Finding your niche is a tedious yet critical process that requires a lot of research and strategic planning. It revolves around finding the perfect balance between your interests, goals, capacity, and market.
You’ll need to understand how people view your niche, what they’re interested in, what is currently being produced, and how you can fit in.
By choosing the right niche, you’re taking significant steps to ensure that your YouTube channel will be successful and sustainable.