Influencer brand deals are an excellent way for influencers to make money, but it can be hard to land those lucrative contracts.
If you’re hoping to get more branded deals in your next campaign, here are some simple tips for attracting brands:
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Make Sure Your Brand Aligns With What You’re Looking For
It’s important to ensure that your brand aligns with the content and audience you’re looking for. For example, if you want to work with a company that makes pet products but don’t have any influencers who do videos about pets or even know what dogs look like, then it’s probably not going to be a good fit for them.
On the other hand, if an influencer is really into dogs and does all their own edits on Instagram stories from time to time (and has lots of followers), then this person might be able to help increase awareness about what people are saying about certain brands online!
Be Consistent And Active On Social Media
- Be Consistent And Active On Social Media
- Consistency is key when it comes to social media. You’re going to want to post regularly and consistently so that you can stay in front of your audience and build trust with them over time.
- Posting regularly helps increase engagement, which means more brand deals! If you don’t have time for this right now, consider hiring someone else who does—it could be worth the cost if you end up gaining more followers!
Be Clear On What You Can Offer A Brand
The first step to attracting more brand deals as an influencer is being clear on what you can offer a brand. What are your strengths? What do you want to do? How can that help their business?
There’s no one-size-fits-all answer here, but there are some questions that will get at the heart of this question:
- What are my goals for this deal? If it’s just about getting more exposure and money (which is fine), then maybe think about how much time and energy I’m willing to put into this relationship and whether or not I feel like working with them will help me achieve those goals.
- What do I need from this relationship? Are there specific things that need doing or projects/efforts required in order for either party (you or them) benefit from working together? For example, if someone wants people talking about their product online—and they’re asking me if I can help with this—my answer should include things like: “Sure! If we go over budget, here’s what could happen.” Then they’ll know exactly what would happen if they went over budget so they don’t make rash decisions based on fear alone; instead, use facts as leverage when discussing goals with potential partners.”
Be Proactive About Pitching To Brands
When it comes to pitching brands, the first thing you need is a plan. You can’t just go out and pitch without knowing who will be pitching to, what you can do for them, and how much money they might be willing to pay. So it is very important for you to do your research beforehand. Be proactive, search out brands that may be open to collaboration.
If you get overwhelmed, remember that your network can help you out by introducing you to other people who are also trying their hand at influencer marketing. This will open up amazing opportunities that will help you grow your brand quickly!
Diversify Your Platforms And Audience Reach
You can attract more influencer brand deals by diversifying your platforms and audience reach. For instance, if you’re a beauty influencer with a large following, consider using social media to publish content related to fashion and beauty. If you have a small following, look into launching an Instagram story featuring tips on hair care.
Another way to expand your reach is by creating different types of content for each platform:
- YouTube – Focus on sharing tutorials or reviews of products related specifically to what the brand sells (e.g., “how-to” videos about makeup brushes). You’ll want these videos short enough in order not to overwhelm your viewers—but long enough so they’re worth watching! Ideally, these should also include at least one sponsored post per video (more on this below).
If you want to attract more branded deals, make sure you’re a good fit for the brand.
Finally, if you want to attract more branded deals, you have to ensure that you’ll be a good fit for the brand.
This means being active on their platform and getting to know them as a person before asking for anything in return. It also means being clear about what you can do for them—they don’t want just anyone pitching their products!
It’s important to not only pitch but also to diversify your platforms and audience reach by posting across platforms like Instagram Stories, Snapchat, Youtube, etc, so that people who aren’t following you will see your posts.
TAKEAWAY: Influencer Brand Deals? It’s Not Impossible!
As an influencer (it doesn’t matter whether you are a vlogger, cosplayer, streamer, gamer or vtuber.) , it’s important that you’re always looking for ways to attract more branded deals and beyond.
This will help you grow your business and make sure that any partnerships with brands are successful. Reach out to us if you want to learn more about how we can help with this process!
