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Top Instagram Influencers in 2023
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The 27 Top Instagram Influencers in 2023 You Need to Know

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Why is it a good idea to know who the top influencers on Instagram are? Because from them, you can learn how to create content, connect with your followers, and keep up with trends. 

Those things are key to really stand out in the content creation world. Plus, you will get insights into how an Instagram influencer earns money from their content. 

That’s right. Being an influencer on any platform like Instagram is promising. The influencer market itself is on the rise, estimated to hit $21.1 billion in 2023. 

Luckily, you don’t have to do all the research alone. In this article, we’ve compiled the best Instagram influencers from any niche to give you a boost of inspiration. So, let’s keep reading!

Top 27 Instagram Influencers from Any Niches in 2023

The number of followers doesn’t always match up with influence. But it does mean more people see their posts. 

So, check out the best Instagram influencers of 2023, ranked by follower count:

1. Kylie Jenner

  • Account: @kyliejenner
  • Niche: Fashion
  • Followers: 398,447,979

Kylie Jenner needs no introduction. The youngest member of the Kardashian-Jenner family has been getting a lot of attention. She is one of the top Instagram influencers in the world, partnering with brands like Calvin Klein, Balmain, Adidas, Beats by Dre, and others.

Jenner is famous for her fashion sense. With 398 million Instagram followers, her influence is powerful. Guess what? Just by sharing a picture of herself in regular clothes, she can spark a fashion industry conversation.

2. Khaby Lame

  • Account: @khaby.lame
  • Niche: Comedy
  • Followers: 80,436,275

Khaby Lame is a phenomenal Instagram influencer. A valuable lesson from Khaby Lame to learn is about never giving up. 

In 2020, he lost his job due to the pandemic. Instead of job hunting, he started making social media content. His approach worked. The Senegalese-Italian content creator, known for funny, quiet videos, boasts 80M Instagram followers and an impressive 142M TikTok followers.

He made a long-term deal with Hugo Boss and often shared content about Binance, a crypto market company.

3. Katrina Kaif

Katrina Kaif is an Indian actress and model who shines in Bollywood movies. She ranks among the top influencers for the Indian audience, alongside Shraddha Kapoor and Alia Bhatt.

Kaif is quite active on social media and has become one of the respected Instagram Influencers. Her posts mostly cover photoshoots, healthy life, and beauty tips to help you look stunning.

Kaif was featured in Entrepreneur magazine for International Women’s Day, recognizing her huge global influence. That might be why L’Oréal Paris chooses her as the brand ambassador.

4. Huda Kattan

  • Account: @hudabeauty
  • Niche: Beauty
  • Followers: 53,366,323

Another gorgeous Instagram influencer is Huda Kattan. She’s an Iraqi-American beauty entrepreneur and the founder of the Huda Beauty cosmetics brand. 

Kattan, who used to be a makeup artist, is a well-known figure in the beauty industry. It’s not only because her brand has innovative beauty products but also due to her humble personality. 

If you’re interested in makeup, you’ll be delighted to learn from her beauty tutorials on Instagram and YouTube.

5. Addison Rae

  • Account: @addisonraee
  • Niche: Fashion
  • Followers: 37,506,384

Maybe you will recognize Addison Rae more as a TikToker than an Instagram influencer. Yes, she has 37 million followers on Instagram and over 88 million on TikTok. 

But let’s not overlook her impact on Instagram. As a social media figure, Rae stands out as a beauty role model through her photo and video posts on that platform.

Her strength as an Instagram influencer lies in following trends and experimenting with fashion. She often collaborates to promote beauty products like ColourPop’s limited editions. Also, she co-founded the beauty brand Item Beauty.

6. Chiara Ferragni

When it comes to Instagram influencers, Chiara Ferragni is a must-mention. She’s an Italian fashion blogger, model, and businesswoman with a strong reputation. 

It all began with her blog, “The Blonde Salad,” and her popularity has grown, especially on social media platforms like Instagram.

Forbes said she was one of the top fashion influencers in 2017. Her fame soared when she created the Chiara Ferragni Collection, a fashion line.

As a top influencer on Instagram, it’s no wonder that big names like Dior, Louis Vuitton, and Bvlgari love to collaborate with her to promote their products.

7. Sommer Ray

  • Account: @sommerray
  • Niche: Fitness
  • Followers: 25,490,206

Sommer Ray can inspire you if you’re seeking popular Instagram influencers in the fitness field. She truly stands out as a fitness influencer on Instagram.

She’s known for her creative Instagram photos that show her love for fitness. In a recent post, she’s dressed as a female superhero with the caption: “I’m not just Barbie, I’m Wonder Woman.”

The message seems to be that beauty goes beyond just makeup, as beauty influencers often portray. Ray wanted to highlight the strength of women.

8. Felix Kjellberg

  • Account: @pewdiepie
  • Niche: Gaming
  • Followers: 21,685,567

You know him as PewDiePie. He is not only a YouTuber with 210 million subscribers but also a famous Instagram influencer with over 21 million followers.

PewDiePie not only mainly focuses on gaming but is also into music and commentary. A key reason for his top Instagram influence is his active, engaged audience, including top figures like MrBeast, who openly states PewDiePie as his inspiration.

As an Instagram influencer, Pewdiepie is genuine, funny, and creative, and he is great at producing visually appealing content. He has partnered with Clutch Chairz, a gaming chair company.

9. Mari Maria

  • Account: @marimaria
  • Niche: Beauty
  • Followers: 21,319,237

Mari Maria is a well-known Brazilian makeup artist and beauty blogger with 21 million Instagram followers. She started her Instagram account in 2011, and it took her six years to become a verified account on Instagram. 

People admire her talent in using makeup to cover her freckles beautifully. Now, she has become one of the most notable in the beauty niche, having her own business called MariMaria Makeup.

10. Nikkie de Jager

Similar to PewDiePie, many people know Nikkie de Jager as a YouTuber. Her “Nikkie Tutorials” channel, focusing on beauty, has an amazing 14 million subscribers. 

However, unlike PewDiePie, Nikkie de Jager has more Instagram followers. The Dutch makeup artist started as a creator at 14 and became a famous Instagram influencer by sharing her makeup journey. 

What she’s really good at is making content that feels personal, relatable, and interesting. That’s why Maybelline was drawn to ask her to promote their products.

Now, de Jager is a businesswoman, creating Nikkie Cosmetics. This success has made her a top non-celebrity Instagram influencer with a huge following.

11. Gordon Ramsay

  • Account: @gordongram
  • Niche: Culinary
  • Followers: 14,982,245

When you think of Gordon Ramsay, you might see someone passionate about food and very picky. Yes, Ramsay is among the top British chefs, known for his perfectionism and demanding standards.

Having 17 Michelin stars, which shows his fantastic success in cooking, it’s no wonder Ramsay is one of the best Instagram influencers for all things food. 

What’s more, his many shows, such as “Hell’s Kitchen,” make people even more interested in the food he creates and his thoughts on different dishes and food products.

12. Jen Selter

  • Account: @jenselter
  • Niche: Fitness
  • Followers: 14,127,049

As more people look to live healthier, the interest in fitness-related content is growing. That’s why Instagram influencers like Jen Selter become more admired by the public.

Selter has 14 million followers on Instagram. She talks about healthy living, body positivity, and offers tips for enjoyable workouts. She’s skilled at keeping things relatable and simple, inspiring more people to join her in healthy living.

She often promotes products like BlendJet that make preparing food easier on the go to support a healthy lifestyle.

13. Joanna Gaines

Joanna Gaines is a blogger and entrepreneur who specializes in home decor. She’s known for her charming farmhouse style. If you’re a fan of Fixer Upper on HGTV, you’ve likely seen her. 

She’s famous for skillfully mixing vintage and modern designs to make homes feel warm and inviting.  And this is why she has more than 13 million followers on Instagram, who eagerly await her updates. They’re excited to find new inspiration from Gaines on home decorating.

So, if you’re curious about Instagram influencers in home decoration, you’ll definitely come across the name Joanna Gaines.

14. Tyler Blevins

  • Account: @ninja
  • Niche: Gaming
  • Followers: 12,287,124

In our blog, we’ve talked many times about Tyler Blevins, a.k.a. Ninja. He’s an American Twitch streamer and a pro gamer. He is also a big name among gaming influencers on Instagram.  Every part of his career is fantastic.

Blevins is really good at playing games like Fortnite and he’s got a charming personality. That’s why he stands out as a social influencer on any platform. 

He’s quite active on social media, like Instagram. He uses it to talk with his followers and make sure his fans can easily get in touch. This could be why Red Bull likes him – to spread the word about their brand.

Read : Top 15 Famous Gamers in The World

15. Mark Edward Fischbach

  • Account: @markiplier
  • Niche: Gaming
  • Followers: 11,816,375

Forbes magazine highlighted him as a top content creator in 2022. His name is Mark Edward Fischbach, but you’ll know him better as Markiplier. 

While he’s a top YouTuber and streamer, it’s clear he’s become a major Instagram influencer for the gaming community. Gaming is his main niche, but people also enjoy his hilarious content both on YouTube and Instagram. 

In 2018, he co-founded Cloak as a fashion brand targeting gamers and pop culture fans. It’s been quite successful.

16. Camila Coelho

Camila Coelho is a popular fashion influencer on Instagram. She’s a Brazilian model and fashion blogger.  In 2018, she was awarded the fashion blogger of the year.

Coelho stands out as an Instagram influencer because she not only shares her fashion and beauty experiences but also majors in fashion design.

Beyond her Instagram influence, Coelho is also the founder of the Camila Coelho Collection, a fashion line, and the beauty brand Elalluz. This has strengthened her influence in the beauty industry.

17. Jamie Oliver

  • Account: @jamieoliver
  • Niche: Culinary
  • Followers: 9,582,119

When it comes to the culinary niche on Instagram, Jamie Oliver will always come to mind after Ramsay. He’s also a British chef known for his approachable cooking style and commitment to healthy eating. Now, he has almost 10 million followers. 

Oliver is also a TV star, hosting many hit cooking shows like Jamie’s Kitchen, Jamie’s 15 Minute Meals, and more. Unlike Ramsay, he’s known for his cheerful and charming personality. 

Jamie has written up to 20 cookbooks that inspire many people to eat healthily.

18. Olivia Palermo

Although she doesn’t have the most Instagram followers like Addison Rae, many see Olivia Palermo as a genuine American fashion icon. 

She’s recognized for her elegant style. Palermo was featured in Vogue, Harper’s Bazaar, Elle, and walked for Chanel, and Dior.

19. Sean McLoughlin

You probably know Sean McLoughlin, aka Jacksepticeye, from his distinctive YouTube intro. His incredible gaming and comedy content has attracted up to 30 million subscribers on that platform. 

But he’s not only on YouTube. This Irish content creator also has a large Instagram audience, showcasing his versatile skills. Collaborating with many brands like Electronic Arts, Disney, and Warner Bros., McLoughlin is surely one of the most famous influencers in the world.

Read : Best Games to Stream on Twitch

20. Negin Mirsalehi

Negin Mirsalehi is a fashion influencer on Instagram with over 7 million followers. She’s a famous Iranian-Dutch fashion entrepreneur who started it all with a blog, just like Chiara Ferragni.

Mirsalehi’s blog quickly became a leading fashion blog in the Netherlands. Riding on this achievement, she fully embraced fashion by creating her hair care brand, Gisou. 

The products are made of honey and royal jelly. So, if you see her Instagram bio talking about her beekeeping, you’ll get the idea.

21. Tieghan Gerard

Tieghan Gerard is a Canadian food blogger and cookbook author. She is the one behind the Half Baked Harvest blog. It features simple, delightful recipes, often with her advice on crafting healthy meals. 

On Instagram, she’s all about helping followers adopt a healthy lifestyle easily. And it’s working—people adore her recipes and shower them with positive comments. 

Read : How to make ASMR Videos Content

22. Marques Brownlee

  • Account: @MKBHD
  • Niche: Technology
  • Followers: 4,303,227

If you’re unsure which gadget to buy or if it’s worth the money, check out Marques Brownlee’s Instagram. He is one of the notable tech influencers on Instagram.

Brownlee reviews tech and creates YouTube videos. He does detailed reviews of new phones, laptops, and gadgets. Sometimes, he gets the chance to test products before vendors release them. Some of them are Samsung, Google, and more. 

In short, you’ll find helpful advice about gadgets there. Some content is a short version of his YouTube videos. But many of them are made specifically for Instagram.

23. Peter McKinnon

If you’re a content creator who focuses on making stunning photos and awesome videos, then Peter McKinnon can be your source of inspiration. He is a professional photographer, filmmaker, and YouTuber.

There are many reasons why McKinnon is a great influencer on Instagram. First, his awesome technique and impressive photo results. Second, his dedication to jump into full-time content creation when he had only a small number of subscribers. This is inspiring. 

24. Casey Neistat

Casey Neistat calls himself “The Guy from YouTube” on his Instagram bio.  Yes, he is known for his short films, vlogs, and documentaries on the video-sharing platform. 

But don’t get it wrong, Neistat is more than that. He is a filmmaker, entrepreneur, and Instagram influencer. Neistat has also founded several companies, including Beme, which was later acquired by CNN.

He has made content for brands like Adobe and GoPro, working on their commercials and social media campaigns.

Read : What Is A Video Content Creator

25. Lewis Hilsenteger

Another tech reviewer who has become a big Instagram influencer is Lewis Hilsenteger. He is famous for unboxing new phones, laptops, and gadgets in his videos. 

His Instagram account is named after his YouTube channel, “Unbox Therapy.” Hilsenteger is a content creator known for popular unboxing videos. He’s bold in his opinions and sometimes controversial, which makes him a strong influencer.

In a recent post, he put up a mockup of the Apple iPhone 15 Ultra, adding to all the buzz about Apple’s upcoming iPhone 15 release.

26. Takashi Murakami

Takashi Murakami is a Japanese artist who became famous in visual art. He was the only artist on Time Magazine’s “100 Most Influential People” list in 2008.

Murakami is known for using bright colors, cartoon characters, and pop culture in his art. He once designed streetwear for Uniqlo in the “Billie Eilish x Takashi Murakami” collection. 

He often shares his art on Instagram, often with designs for famous brands like Nike. Many positive comments in every post, show that he is a leading art influencer on the platform.

27. Elsie + Emma

  • Account: @abeautifulmess
  • Niche: DIY
  • Followers: 657,647

Elsie Larson and Emma Chapman manage the blog “A Beautiful Mess.” They are known for DIY advice, home decoration inspiration, and lifestyle content. One of their posts is acknowledged by Oprah Winfrey and shared on her website.

Their creativity doesn’t stop. They also share fantastic content on Instagram, making DIY tutorials more exciting. This helps them to reach more audiences and become one of the top DIY Instagram influencers.

Tips for Becoming an Outstanding Instagram Influencer

To add to what you’ve learned from top Instagram influencers above, let’s explore tips for becoming an outstanding influencer.

  • Pick your niche — consider subjects you love for your content, such as gaming, comedy, reactions, etc. This lets you shine, do what you like, and focus on lasting progress. Your niche can also align with your expertise.
  • Write a strong and unique bio —  it’s the first thing visitors see, so make it count. Tell them about yourself, your work, and why they should follow you. Keep it clear and add a touch of creativity!
  • Create remarkable content —  this is what defines a genuine Instagram influencer. So, you should always strive for valuable posts. Share top-notch visuals, captivating captions, and a consistent style. This gets your followers involved and draws in more.
  • Keep posting regularly — Steady posting matters a lot in the content creation world. You must find your rhythm and know the best time to post on Instagram to get more views and likes.
  • Use hashtags smartly — They help your content reach more people. You can do some research, usually focusing on certain brand names or niches like #gaming or #games. Choose relevant hashtags to make your content more visible and attract a wider audience.
  • Switch to Business Account — You can get analytics tools to track your account’s growth. These insights show post-performance, your audience, and active times. This data helps refine your content, timing, and strategy for better results. 
  • Use all Instagram tools — These tools let you connect with your audience in various ways, keeping them engaged with different content. Stories give quick updates, Reels offer creative short videos, IGTV has longer content, and Live allows real-time interaction.
  • Engage with your audience — Strong influence doesn’t happen without engaging. Respond to comments, chat, and join conversations. You need to strive to build a strong connection with your audience.
  • Collaborate with fellow influencers — Collaborating with other influencers is a smart way to grow your audience. When you collaborate with influencers with similar interests or followers, you can connect with their audience and gain new engaged viewers.
  • Stay authentic — When you’re genuine, your audience connects on a deeper level. Be open, honest, and show your true self without pretending.
  • Be professional — When you deal with brands and influencers, be respectful and keep your promises. This builds trust and shows you’re dependable. Acting professionally forms strong partnerships and paves the way for future success.

Top Influencers on Instagram: Wrapping Up

In this article, you’ve learned about top Instagram influencers, both celebrities and regular individuals. The list is not set in stone. Yes,  it might change with trends and how each influencer progresses.

Remember, anyone can be an Instagram influencer in their chosen niche. You don’t have to strive to be a mega influencer from the beginning. Start as a smaller influencer and ensure your advice matters to your followers.

As influencer marketing is growin, remember to act professionally for a lasting career on Instagram as an influencer. That’s all for now. See you in the next article.

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