Top 39 Instagram Influencers in 2024

Who are the top Instagram influencers in 2024? Is it still Kylie Jenner, or Khaby Lame?

As a content creator, it’s important to know the popular influencers on Instagram, especially in your niche. You can learn from them how to create great content, connect with your followers, and stay on top of trends.

These tips will help you stand out with your unique content. Plus, you’ll discover how Instagram influencers make money from their content including from third-party platforms like Gank.

No worries, you don’t have to do all the research on your own. In this article, we’ve put together a list of the best Instagram influencers from various niches to inspire you. Let’s dive in!

Top 39 Instagram Influencers from Any Niches

The number of followers doesn’t always show influence, but it means more people see their posts. Here are the top Instagram influencers of 2024, ranked by followers:

1. Cristiano Ronaldo

• Account: @cristiano
• Niche: Sports
• Followers: 635M
• Brands Collaboration: Nike, Clear Shampoo, Herbalife, Livescore

Cristiano Ronaldo is a name you should mention when talking about Instagram influencers. He is a great soccer player with over 635 million followers on Instagram alone.

Everyone knows him as CR7, and he’s quite friendly. That’s why he attracts so many die-hard fans from all over the world and has a huge following on social media

And guess what? That’s probably why big companies like Nike, Clear, and Herbalife want him to promote their products. His words and actions really influence his followers.

2. Kylie Jenner

• Account: @kyliejenner
• Niche: Beauty-Fashion
• Followers: 398M
• Brands Collaboration: Calvin Klein, Sprinter, Adidas, Bratz

Kylie Jenner is the youngest member of the Kardashian-Jenner family. She is one of the top Instagram influencers, working with brands like Calvin Klein and Beats by Dre.

Jenner is known for her style and has 398 million Instagram followers, making her very influential. A simple picture of her in everyday clothes can spark major fashion discussions online.

Jenner recently collaborated with Bratz to launch the doll brand’s first celebrity collection. This collection is inspired by her famous Met Gala outfits, including her Off-White bridal gown from 2022.

3. Dwayne Johnson

• Account: @therock
• Niche: Entertainment
• Followers: 396M
• Brands Collaboration: Teremana Tequila, Zoa Energy, Under Armour

Everyone knows him as “The Rock.” He’s a famous American actor and former pro wrestler. He became famous in the late 1990s as a WWE wrestler and later starred in major movies like the Fast & Furious series.

His main niche is entertainment, but he’s also known for his fitness lifestyle and philanthropy. With about 488 million followers, he’s one of the top Instagram influencers.

Big companies like Under Armour, Apple, and Ford want him to promote their products. He makes a lot of money from these deals, earning up to $2.3 million for each sponsored post.

4. Khaby Lame

• Account: @khaby.lame
• Niche: Comedy
• Followers: 81.3M
• Brands Collaboration: Dream11, Hugo Boss, Meta, Pepsi, Binance, Panini

Khaby Lame is a phenomenal Instagram influencer. He’s a Senegalese-Italian content creator, known for his hilarious videos. He has 81.3 million followers on Instagram and 163 million followers on TikTok.

Khaby Lame teaches us a valuable lesson about perseverance. After losing his job in 2020 due to the pandemic, he didn’t give up. Instead of job hunting, he created social media content, and it paid off.

He focused on his content, which led to a long-term deal with Hugo Boss, Binance, and Meta.

5. Katrina Kaif

• Account: @katrinakaif
• Niche: Fashion
• Followers: 80.3M
• Brands Collaboration: Kay Beauty, Slice, Nivea, Realme

Katrina Kaif is an Indian actress and model who shines in Bollywood movies. She ranks among the top influencers for the Indian audience, alongside Shraddha Kapoor and Alia Bhatt.

Kaif is quite active on social media and has become one of the respected Instagram Influencers. Her posts mostly cover photoshoots, healthy life, and beauty tips to help you look stunning.

Kaif was in Entrepreneur magazine for International Women’s Day, highlighting her global impact. This likely helped her become a brand ambassador for L’Oréal Paris, Rado, and Etihad Airways.

6. Karol G

• Account: @karolg
• Niche: Music
• Followers: 70.1M
• Brands Collaboration: Crocs, Alo Yoga, JBL

Karol G is definitely one of the top influencers on Instagram. Every time she posts, she gets millions of likes, which shows her fans are really engaged with her content.

She’s a big name in Latin music, and her songs resonate with her fans. Karol G talks about important topics like gender equality and mental health in her music.

She once shared a post saying, “Tomorrow will be beautiful” became a movement of wanting to overcome, to live, to enjoy even in the dark moments…”

Things like this help her grow even more popular, allowing her to spread positive vibes and inspire others.

7. Georgina Rodríguez

• Account: @georginagio
• Niche: Fashion
• Followers: 61M
• Brands Collaboration: Shein, Alo Yoga, Chopard, Amara Lens

If you’re a fan of Cristiano Ronaldo, you likely know Georgina Rodríguez. She’s a Spanish model, dancer, and social media influencer in a relationship with the football star.

So, what makes her one of the most famous Instagram influencers? Rodríguez often shares her story, including her tough childhood and drive to succeed in fashion. This inspires others who want to take a similar path, making her a role model.

As a fashion star, she loves to show off her fancy lifestyle in posts. You can always expect her to post products from brands like Gucci and Alo Yoga. This helps her gain credibility as a fashion influencer and attract followers who are into luxury and a healthy lifestyle.

8. Huda Kattan

• Account: @hudabeauty
• Niche: Beauty
• Followers: 54M
• Brands Collaboration: Huda Beauty, Wishful Skin, Kayali Fragrances

Another gorgeous Instagram influencer is Huda Kattan. She’s an Iraqi-American beauty entrepreneur and the founder of the Huda Beauty cosmetics brand.

Kattan, who used to be a makeup artist, is a well-known figure in the beauty industry. It’s not only because her brand has innovative beauty products but also due to her humble personality.

Kattan’s estimated net worth is around $610 million, and she can earn between $127 and $2,000 for a single sponsored post as a beauty influencer.

9. Nusr-Et Saltbae

• Account: @nusr_et
• Niche: Cooking
• Followers: 53.4M
• Brands Collaboration: Nusr-Et Steakhouse chain

“Do we have to be unique as an Instagram influencer?” Yes. It’s important to set yourself apart and make content that sticks in people’s minds and makes them eager to spread the word.

Salt Bae became famous on Instagram by being unique, especially with his popular salt sprinkling trick.

His real name is Nusret Gökçe. His flamboyant style and dramatic act made him popular among food lovers and celebrities, leading to fame online.

As of 2024, Salt Bae has over 53.4 million Instagram followers, where he shares his cooking. He has turned his fame into a global restaurant business with 22 locations.

10. Conor McGregor

• Account: @thenotoriousmma
• Niche: Sports
• Followers: 47.6M
• Brands Collaboration: Proper No. Twelve, McGregor FAST, Dystopia: Contest of Heroes

Conor McGregor is a famous MMA fighter who has titles in both the featherweight and lightweight divisions. He is known for his nice personality and great fighting style.

Why is he such a popular Instagram influencer with 47.6 million followers? It’s all about inspiration. He shares motivational content and gives his followers a glimpse into his life and career.

McGregor has collaborated with some big brands, which has boosted his influence. He’s worked with Reebok, Proper No. Twelve Whiskey, and Monster Energy, promoting products that fit his style.

11. Charli D’Amelio

• Account: @charlidamelio
• Niche: Entertainment
• Followers: 43.7M
• Brands Collaboration: Dunkin’, Hollister, Morphe, Prada

Just like Khaby Lame, Charli D’Amelio is a TikTok star and a popular Instagram influencer. She became famous for her fun dance videos and lip-syncing on TikTok.

One lesson from this Instagram influencer is the importance of joining trends. Social media is changing, and people prefer real, unedited content. If your posts follow these trends, you’re more likely to go viral.

As a top Instagram influencer, D’Amelio has collaborated with brands like Dunkin’, Morphe, and Prada.

12. Marina Ruy Barbosa

• Account: @marinaruybarbosa
• Niche: Entertainment, Beauty
• Followers: 42.2M
• Brands Collaboration: Renault, Pantene, Colcci

Marina Ruy Barbosa is one of the best Instagram influencers out there, inspiring you to keep pushing and stay focused on your career.

She started early, getting her first TV role in the soap opera “Sabor da Paixão” at the young age of 11. From then on, she’s been a major player. The key is to keep going and never give up on your creative projects as a content creator.

That’s why big companies don’t hold back from asking her to promote their products, especially when targeting Spanish-speaking customers. Some of them are L’Oréal, Prada, C&A, and Chanel.

13. Addison Rae

• Account: @addisonraee
• Niche: Beauty
• Followers: 34.9M
• Brands Collaboration: Item Beauty, Alani Nutrition, American Eagle

You might know Addison Rae more as a TikToker than as an Instagram influencer. She has 34.9 million followers on Instagram and over 88.8 million on TikTok.

As a social media figure, Rae is a beauty role model through her posts. Her strength as an Instagram influencer comes from following trends and trying out new fashion.

She often collaborates to promote beauty products like ColourPop’s limited editions and works with brands like Pandora and American Eagle.

14. Reese Witherspoon

• Account: @reesewitherspoon
• Niche: Book Review
• Followers: 30.3M
• Brands Collaboration: Elizabeth Arden, Amazon, Biossance

Reese Witherspoon became famous for her roles in movies like Legally Blonde and Big Little Lies. But, on Instagram, she’s mostly famous for her love of book clubs, which she often posts about.

In 2017, she launched the “Reese’s Book Club” where she picks a new book every month and shares her thoughts on Instagram. Some of them are How to End a Love Story and The Cliff.

These posts have helped her become one of the Instagram influencers in the book review niche.

15. Chiara Ferragni

• Account: @chiaraferragni
• Niche: Fashion
• Followers: 28.8M
• Brands Collaboration: Dior, Lancôme, Chanel, Prada, Nespresso

Chiara Ferragni is a famous Instagram influencer from Italy. She began as a fashion blogger and model, gaining fame through her blog The Blonde Salad, and has since expanded her influence on Instagram.

In 2017, Forbes chose her as one of the top fashion influencers. She became very famous when she started the Chiara Ferragni Collection, a fashion line.

As a top Instagram influencer, it’s no surprise that brands like Dior, Louis Vuitton, and Bvlgari want to work with her. Not to mention that Ferragni is the global ambassador for Hublot.

16. Zach King

• Account: @zachking
• Niche: Video Illusion
• Followers: 29.5M
• Brands Collaboration: Disney, Coca-Cola, BMW

It all started with Vine, where Zach King amazed everyone with his six-second magic videos that showed his editing skills and creativity. Now, he’s one of the top creators on Instagram and TikTok.

With Zach King’s content, it’s always about “what’s next?” He’s one of the most creative influencers on Instagram, and he’s got 29.5 million followers and counting.

Have you seen how he promotes Shopify? It’s awesome. No wonder so many brands want to team up with him, from Disney and Apple to Coca-Cola and Sony.

17. Hannah Stocking

• Account: @hannahstocking
• Niche: Comedy
• Followers: 26.5M
• Brands Collaboration: Fashion Nova, Manscaped, Bumble

Hannah Stocking didn’t win the Favorite Female Creator Award at the 2024 Nickelodeon Kids’ Choice Awards. But she is still one of the most loved Instagram influencers out there.

Stocking is one of the Instagram influencers who got her start on Vine. Her funny videos quickly gained her a huge following and made her famous everywhere. Now, she has over 26.5 million followers on Instagram alone.

18. Sommer Ray

• Account: @sommerray
• Niche: Fitness
• Followers: 24.2M
• Brands Collaboration: Sommer Ray Collection, Imarais Beauty

Sommer Ray is a great inspiration if you’re looking for popular fitness Instagram influencers. She really stands out in this niche.

She’s famous for her unique Instagram photos that show her love for fitness. Recently, she posted a picture in a superhero costume with the caption, “I’m not just Barbie, I’m Wonder Woman!”

This shows that beauty is about more than just makeup, as many beauty Instagram influencers show. Ray wants to highlight women’s strength.

19. Mari Maria

• Account: @marimaria
• Niche: Beauty
• Followers: 22.2M
• Brands Collaboration: Dyson, Shopee, Nestle, Kerastase

Mari Maria is a well-known Brazilian makeup artist and beauty blogger with 21 million Instagram followers. She started her Instagram account in 2011, and it took her six years to become a verified account on Instagram.

People admire her talent in using makeup to cover her freckles beautifully. Now, she has become one of the most notable in the beauty niche, having her own business called MariMaria Makeup.

20. Felix Kjellberg

• Account: @pewdiepie
• Niche: Gaming
• Followers: 20.9M
• Brands Collaboration: G Fuel, NordVPN

You know him as PewDiePie. He’s not just a YouTuber with 111 million subscribers; he’s also a popular Instagram influencer with nearly 21 million followers.

PewDiePie mainly focuses on gaming, but he’s also into music and commentary. One big reason he’s such a top influencer on Instagram is his active, engaged audience. Even big names like MrBeast say PewDiePie inspires them.

As an Instagram influencer, PewDiePie is genuine and super creative. One of the top brands working with him is Clutch Chairz, a gaming chair company.

21. Nikkie de Jager

• Account: @nikkietutorials
• Niche: Beauty
• Followers: 19.5M
• Brands Collaboration: Urban Decay, Tatcha, Beauty Bay

Just like PewDiePie, many people know Nikkie de Jager as a YouTuber. Her channel, Nikkie Tutorials, is all about beauty and has an awesome 19.5 million subscribers.

The Dutch makeup artist started creating content at just 14 and became a famous Instagram influencer by sharing her makeup journey. She’s great at making her content feel personal, relatable, and fun. That’s why Maybelline wanted her to promote their products.

22. Gordon Ramsay

• Account: @gordongram
• Niche: Cooking
• Followers: 17.8M
• Brands Collaboration: HexClad, Royal Doulton, MasterClass

If you’re really good at something, people will trust you to show them how to do it right. That’s exactly the case with Gordon Ramsay and the MasterClass, an online learning platform.

When you think of Gordon Ramsay, you might see someone passionate about food and a bit picky. He’s one of the top British chefs, famous for his perfectionism and high standards.

With 17 Michelin stars under his belt, it’s no surprise that Ramsay is one of the best Instagram influencers for all things food.

Plus, his many shows, like “Hell’s Kitchen,” get people even more excited about the food he makes and his opinions on different dishes and products.

23. Michelle Lewin

• Account: @michelle_lewin
• Niche: Fitness
• Followers: 16M
• Brands Collaboration: Fitplan, Bombshell Sportswear, GymBeam

Michelle Lewin really lives by the saying “Do what you love” as she became a top Instagram influencer in the fitness world.

She started out as a clinic technician but switched to fitness and won over many fans with her workout videos, health tips, and inspiring posts. Her path from Venezuela to becoming a fitness sensation highlights her dedication to living a healthy life.

24. Jen Selter

• Account: @jenselter
• Niche: Fitness
• Followers: 13.8M
• Brands Collaboration: Alo Yoga, Lululemon, Beats by Dre, Amazon

Michelle Lewin isn’t the only fitness influencer on Instagram. Another big name is Jen Selter, who has more than 13.8 million followers.

She shares tips on healthy living, body positivity, and fun workouts. She’s great at keeping things relatable and simple, which inspires more people to embrace a healthy lifestyle.

She often promotes products like BlendJet that make preparing food easier on the go to support a healthy lifestyle.

She often promotes products like BlendJet that make preparing food easier on the go to support a healthy lifestyle.

25. Joanna Gaines

• Account: @joannagaines
• Niche: Home Design
• Followers: 13.8M
• Brands Collaboration: Magnolia Network, Target, Anthropologie

Joanna Gaines is a blogger and entrepreneur who specializes in home decor. She’s known for her charming farmhouse style. If you’re a fan of Fixer Upper on HGTV, you’ve likely seen her.

She’s famous for skillfully mixing vintage and modern designs to make homes feel warm and inviting. And this is why she has more than 13.8 million followers on Instagram, who eagerly await her updates.

So, if you’re curious about Instagram influencers in home decoration, you’ll definitely come across the name Joanna Gaines.

26. Tyler Blevins

• Account: @ninja
• Niche: Gaming
• Followers: 12.2M
• Brands Collaboration: Red Bull, Adidas

Tyler Blevins, a.k.a. Ninja, is an American Twitch streamer and pro gamer. He’s a big name among gaming influencers on Instagram

Blevins is awesome at games like Fortnite, and his charming personality makes him stand out as a social influencer on any platform.

He’s quite active on social media, including Instagram. He uses it to talk to his followers and make it easy for fans to reach him. This might be why Red Bull likes him—to help share their brand.

Read: Top 15 Famous Gamers in The World

27. Mark Edward Fischbach

• Account: @markiplier
• Niche: Gaming
• Followers: 12M
• Brands Collaboration: Cloak Brand, Arby’s, GamerSupps, Honey

Forbes magazine highlighted him as a top content creator in 2022. His name is Mark Edward Fischbach, but you’ll know him better as Markiplier.

He’s a top YouTuber and streamer, and he’s also a big Instagram influencer for the gaming community. Gaming is his main focus, but people love his funny content on both YouTube and Instagram.

With all his popularity, many brands want to team up with him, including non-gaming ones like Honey, a browser extension.

28. Jamie Oliver

• Account: @jamieoliver
• Niche: Cooking
• Followers: 10.5M
• Brands Collaboration: Tesco, Tefal

When it comes to the culinary niche on Instagram, Jamie Oliver will always come to mind after Ramsay. He’s also a British chef known for his approachable cooking style and commitment to healthy eating. Now, he has more than 10.5 million followers.

Oliver is also a TV star, hosting many hit cooking shows like Jamie’s Kitchen, Jamie’s 15 Minute Meals, and more. Unlike Ramsay, he’s known for his cheerful and charming personality.

Jamie has written up to 20 cookbooks that inspire many people to eat healthily.

29. Camila Coelho

• Account: @camilacoelho
• Niche: Fashion
• Followers: 10M
• Brands Collaboration: Lancôme, Elaluz, Revolve

Camila Coelho is a popular fashion influencer on Instagram. She’s a Brazilian model and fashion blogger. In 2018, she was awarded the fashion blogger of the year.

Coelho stands out as an Instagram influencer because she not only shares her fashion and beauty experiences but also majors in fashion design.

Beyond her Instagram influence, Coelho is also the founder of the Camila Coelho Collection, a fashion line, and the beauty brand Elalluz. She also endorses brands like Kerastase and Citibank.

30. Olivia Palermo

• Account: @oliviapalermo
• Niche: Fashion/Lifestyle
• Followers: 8.2M
• Brands Collaboration: Aerin, Banana Republic, Piaget

Although she doesn’t have the most Instagram followers like Addison Rae, many see Olivia Palermo as a genuine American fashion icon.

She’s recognized for her elegant style. Palermo was featured in Vogue, Harper’s Bazaar, Elle, and walked for Chanel, and Dior.

31. Sean McLoughlin

• Account: @jacksepticeye
• Niche: Gaming
• Followers: 7.8M
• Brands Collaboration: Cloak Brand, Top of The Mornin’ Coffee

You probably know Sean McLoughlin, better known as Jacksepticeye, from his unique YouTube intro. His awesome gaming and comedy content has helped him gain around 30.7 million subscribers.

But he’s not just on YouTube, and he’s not quitting that platform either This Irish content creator also has a large following on Instagram, where he shares his versatile skills.

Collaborating with many brands like Electronic Arts, Disney, and Warner Bros., McLoughlin is surely one of the most famous gaming influencers out there.

Read: Best Games to Stream on Twitch

32. Negin Mirsalehi

• Account: @negin_mirsalehi
• Niche: Fashion-Beauty
• Followers: 7.2M
• Brands Collaboration: Estee Laude, Dior, Cartier, Kiehl’s

Negin Mirsalehi is a fashion influencer on Instagram with over 7 million followers. She’s a famous Iranian-Dutch fashion entrepreneur who started it all with a blog, just like Chiara Ferragni.

Mirsalehi’s blog quickly became a leading fashion blog in the Netherlands. Riding on this achievement, she fully embraced fashion by creating her hair care brand, Gisou.

The products are made of honey and royal jelly. So, if you see her Instagram bio talking about her beekeeping, you’ll get the idea.

33. Tieghan Gerard

• Account: @halfbakedharvest
• Niche: Cooking
• Followers: 5.5M
• Brands Collaboration: Williams Sonoma, Target, Nespresso, Ooni

Tieghan Gerard is a Canadian food blogger and cookbook author. She is the one behind the Half Baked Harvest blog. It features simple, delightful recipes, often with her advice on crafting healthy meals.

On Instagram, she’s all about helping followers adopt a healthy lifestyle easily. And it’s working—people adore her recipes and shower them with positive comments.

Read: How to make ASMR Videos Content

34. Marques Brownlee

• Account: @MKBHD
• Niche: Technology
• Followers: 4.9M
• Brands Collaboration: dbrand, Google Pixel, Tesla

If you’re unsure which gadget to buy or if it’s worth the money, check out Marques Brownlee’s Instagram. He is one of the notable tech influencers on Instagram.

Brownlee reviews tech and creates YouTube videos. He does detailed reviews of new phones, laptops, and gadgets. Sometimes, he gets the chance to test products before vendors release them. Some of them are Samsung, Google, and more.

In short, you’ll find helpful advice about gadgets there. Some content is a short version of his YouTube videos. But many of them are made specifically for Instagram.

35. Peter McKinnon

• Account: @petermckinnon
• Niche: Photography/Video
• Followers: 3.2M
• Brands Collaboration: Moment, NOMAD

Instagram is all about sharing amazing content, and McKinnon is one of the Instagram influencers known for his stunning images. He gives behind-the-scenes looks at his creative process and shares helpful tips about photography and videography.

He’s known for his amazing technique and impressive photos. Plus, it’s really inspiring how he jumped into full-time content creation even when he had just a few subscribers!

36. Casey Neistat

• Account: @caseyneistat
• Niche: Vlogging
• Followers: 2.9M
• Brands Collaboration: Samsung, Nike, Gatorade

Casey Neistat calls himself “The Guy from YouTube” in his Instagram bio. He’s known for his short films, vlogs, and documentaries on the platform

But Neistat is more than that. He’s a filmmaker, entrepreneur, and Instagram influencer. He has also founded several companies, including Beme, which CNN later acquired.

He has made content for brands like Adobe and GoPro, working on their commercials and social media campaigns.

Read: What Is A Video Content Creator

37. Lewis Hilsenteger

• Account: @unboxtherapy
• Niche: Technology
• Followers: 2.8M
• Brands Collaboration: Latercase, Ridge Wallet, ExpressVPN, Bose

Another tech reviewer who has become a big Instagram influencer is Lewis Hilsenteger. He is famous for unboxing new phones, laptops, and gadgets in his videos.

His Instagram account is named after his YouTube channel, Unbox Therapy. Hilsenteger is a content creator known for popular unboxing videos. He’s bold in his opinions and sometimes controversial, which makes him a strong influencer.

In a recent post, he put up a mockup of the Apple iPhone 15 Ultra, adding to all the buzz about Apple’s upcoming iPhone 15 release.

38. Takashi Murakami

• Account: @takashipom
• Niche: Art
• Followers: 2.6M
• Brands Collaboration: Louis Vuitton, Supreme, Vans, Uniqlo

Takashi Murakami is a Japanese artist who became famous in visual art. He was the only artist on Time Magazine’s “100 Most Influential People” list in 2008.

Murakami is known for using bright colors, cartoon characters, and pop culture in his art. He once designed streetwear for Uniqlo in the Billie Eilish x Takashi Murakami collection.

He often shares his art on Instagram, often with designs for famous brands like Nike. Many positive comments in every post, show that he is a leading art influencer on the platform.

39. Elsie + Emma

• Account: @elsielarson
• Niche: Home/DIY/Lifestyle
• Followers: 441K
• Brands Collaboration: Target, Amazon, Home Depot

Elsie Larson and Emma Chapman run the blog A Beautiful Mess, known for DIY tips and home decor inspiration. One of their posts was shared on Oprah Winfrey’s website.

Their creativity continues on Instagram, where they share exciting DIY tutorials. This helps them reach a larger audience and become top DIY influencers.

Tips for Becoming an Outstanding Instagram Influencer

To add to what you’ve learned from top Instagram influencers above, let’s explore tips for becoming an outstanding influencer.

• Pick your niche — consider subjects you love for your content, such as gaming, comedy, reactions, etc. This lets you shine, do what you like, and focus on lasting progress. Your niche can also align with your expertise.
• Write a strong and unique bio —  it’s the first thing visitors see, so make it count. Tell them about yourself, your work, and why they should follow you. Keep it clear and add a touch of creativity!
• Create remarkable content —  this is what defines a genuine Instagram influencer. So, you should always strive for valuable posts. Share top-notch visuals, captivating captions, and a consistent style. This gets your followers involved and draws in more.
• Keep posting regularly — Steady posting matters a lot in the content creation world. You must find your rhythm and know the best time to post on Instagram to get more views and likes.
• Use hashtags smartly — They help your content reach more people. You can do some research, usually focusing on certain brand names or niches like #gaming or #games. Choose relevant hashtags to make your content more visible and attract a wider audience.
• Switch to Business Account — You can get analytics tools to track your account’s growth. These insights show post-performance, your audience, and active times. This data helps refine your content, timing, and strategy for better results. 
• Use all Instagram tools — These tools let you connect with your audience in various ways, keeping them engaged with different content. Stories give quick updates, Reels offer creative short videos, IGTV has longer content, and Live allows real-time interaction.
• Engage with your audience — Strong influence doesn’t happen without engaging. Respond to comments, chat, and join conversations. You need to strive to build a strong connection with your audience.
• Collaborate with fellow influencers — Collaborating with other influencers is a smart way to grow your audience. When you collaborate with influencers with similar interests or followers, you can connect with their audience and gain new engaged viewers.
• Stay authentic — When you’re genuine, your audience connects on a deeper level. Be open, honest, and show your true self without pretending.
• Be professional — When you deal with brands and influencers, be respectful and keep your promises. This builds trust and shows you’re dependable. Acting professionally forms strong partnerships and paves the way for future success.

Top Influencers on Instagram: Wrapping Up

You’ve learned about top Instagram influencers, both celebrities and regular individuals. The list is not set in stone. Yes, it might change with trends and how each influencer progresses beyond 2024.

Remember, anyone can be an Instagram influencer in their niche. You don’t have to aim to be a mega influencer right away. Start small and focus on giving advice that really matters to your followers.

As influencer marketing grows, keep in mind that acting professionally is key for a lasting career on Instagram. That’s it for now. See you in our articles in this blog.