Finding the best time to post on Facebook can make a big difference. You need to know this if you want to be a good content creator on the platform.
The problem is your latest post only got 3 likes, and that seems to happen a lot. You’re starting to think Facebook isn’t for you and thinking about moving to TikTok.
Well, what if this has nothing to do with how Facebook works but how well you’re using it, especially when it comes to timing? What if you’re posting when no one’s around to see it?
So, before you blame the algorithm or jump to another platform, let’s find out the best times to post on Facebook to boost your views and engagement. Let’s get started!
Best Times to Post on Facebook in 2024
There are many ways to find the best time to post on Facebook. Some people rely on research, while others analyze various accounts.
We don’t do that because we believe the key is to know what works best for your content first. So, here we can provide a good estimate of the best times to post on Facebook using the tool from Influencer Marketing Hub:
- Monday — 9:00 AM, 11:00 AM, 3:00 PM
- Tuesday — 9:00 AM, 11:00 AM, 3:00 PM
- Wednesday — 9:00 AM, 1:00 PM, 4:00 PM
- Thursday — 9:00 AM, 11:00 AM, 4:00 PM
- Friday — 11:00 AM, 4:00 PM, 6:00 PM
- Saturday — 11:00 AM, 1:00 PM, 3:00 PM
- Sunday — 11:00 AM, 4:00 PM
Looking at the data, it looks like the best times to post on Facebook are either 9:00 AM or 11:00 AM. Those times seem to be the sweet spot.
Also, make sure to post your stuff from Tuesday to Thursday. That’s when you’re likely to get the most likes and comments from your followers.
But, don’t forget to check your Facebook Analytics for the most up-to-date and detailed info whenever you start to see some likes or comments.
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Best Times to Post on Facebook on Monday
When is the best time to post on Facebook on Monday? You have three options: 9:00 AM, 11:00 AM, and 3:00 PM.
After the weekend, many people check their social media in the morning, which boosts activity. Throughout the day, engagement remains high during breaks.
Posting your content mid-morning and early afternoon is great because that’s when people are most likely to scroll through their feeds before returning to work.
Best Times to Post on Facebook on Tuesday
What if you want to post on Tuesday? The times are almost the same. You could choose 9:00 AM, 11:00 AM, or 3:00 PM.
These times align with when people typically check social media: early morning for a quick look, late morning as they slow down, and mid-afternoon during breaks.
Best Times to Post on Facebook Wednesday
The ideal times to post on Facebook on Wednesday are 9:00 AM, 1:00 PM, and 4:00 PM. While the times are a bit different, the main idea remains the same.
At 9:00 AM, it’s a good time to share fun content. Then, at 1:00 PM, when people are back from lunch, you can post your main content. Lastly, at 4:00 PM, many people feel less productive, right? So they might spend more time on social media.
Best Times to Post on Facebook on Thursday
What about Thursday? You can post at 9:00 AM, 11:00 AM, or 4:00 PM. People are more active in the morning as they anticipate the weekend. Late morning and afternoon are good times to get their attention as they look for things to do or relax.
Best Times to Post on Facebook on Friday
Since it’s almost the weekend, people start checking their social media, like Facebook, later in the day around 11:00 AM, 4:00 PM, and 6:00 PM.
Doing it in the late afternoon is great because people are finishing up their work or getting ready for the weekend. The 6:00 PM time is especially good for reaching those who plan to go out or want to catch up on posts.
Best Times to Post on Facebook on Saturday
It’s the weekend, so when is the best time to post on Facebook? You don’t need to change the times too much because it’s usually great to post at 11:00 AM, 1:00 PM, and 3:00 PM.
Research shows that Saturday mornings and early afternoons have more social media users due to free time. Posting at 1:00 PM reaches relaxed users, while 3:00 PM captures attention from those feeling bored.
Best Times to Post on Facebook on Sunday
The ideal times to share posts on Facebook on Sunday are about 11:00 AM and 4:00 PM.
Many people sleep in and relax in the morning, so posting at 11:00 AM can connect with those looking at weekend updates. And posting at 4:00 PM is great for reaching users who’re just going through their feeds before the weekend wraps up.
Best Time to Post on Facebook Based on Your Niche
Posting on Facebook at the wrong time might not get many likes or comments. So, you can try to look at when popular creators post to find the best times for your content:
1. Challenges
When it comes to challenges, MrBeast is a big name. No, the YouTuber doesn’t skips Facebook to reach his audiences. So, we can learn from him about the best time to post on Facebook.
In one challenge video where he let his fans to search for money in watermelons, he shared it at 11 AM. And he did the same for another video called “Men Vs Women Survive The Wilderness”.
But, when he posted a video about charity in Guatemala, he changed the time to 3 PM. This suggests that light-hearted content might perform better in the morning.
2. Music
You know Rick Beato, right? He’s a popular music producer and educator who shares his insights on music theory, production, and songwriting on his YouTube channel.
Yes, he is a popular YouTuber but he also quite active on Facebook. So, what’s the best time to post on Facebook looking at what he did? It’s in the morning.
If you look at his posts, you’ll notice he usually posts between 9:00 AM and 12 PM. This time is good for all kinds of content, like interviews, how-to videos, or reactions.
3. Gaming
Gaming offers a broader window for sharing content on Facebook. You can post early, around 9 AM, or later in the afternoon, say 3 PM.
This insight comes from StoneMountain64, a gaming content creator with over 3.4 million followers. He often shares recorded versions of his Facebook live streams, like those of Call of Duty: Warzone or Delta Force: Hawk Ops, during these times.
So, if you are a gaming streaming and and use Facebook as one of your main platforms, you might want to give this strategy a try and see how it goes.
4. Beauty
When is the best time to post on Facebook for beauty content? If we look at Nikkie, it’s definitely between 8 AM and 11 AM CST.
She seems to have her timing just right. We checked her posts, and they usually come out around the same time, between 8 AM and 11 AM, not so many variations.
What about how many likes and comments she gets? It stays steady, meaning it doesn’t spike at certain times or drop too low at others.
This might be one of her strategies to keep her posting consistent on Facebook, especially since that might not be her main way to connect with her followers.
5. Tech
If you’re making unboxing videos or posting tech updates, when’s the best time to post on Facebook?
Usually, it’s a good idea to post around 9 AM or 3 PM. But, if you check out what tech creator Marques Brownlee does, you might think about posting a bit earlier, around 7 AM, or a bit later, around 4 PM CST.
If you take a look at his real Facebook posts, not the ones he does on Instagram automatically, you’ll see he usually posts content around those times.
6. Fitness
The best time to post on Facebook is early in the morning, especially for fitness creators and influencers. This encourages people to start their day with a workout.
When you share energizing content in the morning, you’re reaching out to your followers as they’re getting ready for their day. Post quick workout tips, healthy breakfast ideas, or inspiring quotes.
Check out big influencers like Kayla Itsines, who usually posts between 6:00 and 8:00 AM. Her combination of workout videos, motivational quotes, and family breakfast scenes keeps her followers hooked and motivated.
7. Travel
It’s best to share your travel posts on Facebook close to the weekend, like on Friday. However, that’s just a suggestion.
As Nas Daily shows, you can post whenever you want, as long as it’s relevant and timely. He often shares his content around 9 AM or 11 AM, even on weekdays like Tuesday or Wednesday.
A tip for you: when you’re traveling in a different country, you don’t need to save all your posts for the weekend. Instead, you can make one post each day on Facebook about what you did there.
8. Food
If you want to share cooking content on Facebook, like breakfast recipes, dinner ideas, or food reviews, it’s best to post early in the morning or later in the afternoon.
To get the most engagement, try posting around 6 AM to 7 AM or 7 PM. Great creators like Jamie Oliver often do this. He doesn’t always post at the exact same time, but he usually shares his content during those hours.
9. Comedy
We talked about how sharing light content in the morning can be a great idea. Since comedy is fun and easy, should you share it during those times?
Mark Angel, a comedy creator with 22 million Facebook followers, recently posted two funny videos at 10 AM and 12 PM. This suggests that morning is the best time to post on Facebook for this niche.
Interestingly, he also posts at 5 AM, raising the question of whether posting at unusual times can be effective. In fact, some of his early posts received over 55,000 likes and reactions.
10. Education
When is the best time to post educational content on Facebook? A safe bet is before lunch and after work hours.
Famous educational content creators like Blippi often follow this strategy. But, he has also posted at 8:00 AM, which can effectively reach audiences during their morning routines with easy content like this:
Also, think about the kind of educational content you’re posting. Interactive or eye-catching posts might get more attention during peak hours when most of your audiences are online.
Tips on Finding the Best Time to Post on Facebook
We’ve shared the best times to post on Facebook. But, what works for most may not suit your content. So, here are some tips to find the best posting times for your audience.
1. Start with the General Best Time to Post on Facebook
If you lack specific audience information, it’s wise to follow general tips. Research shows that the best days to post are Tuesday to Thursday. Also, people check their phones more between 9:00 AM and 11:00 AM. during breaks and from 12:00 PM to 3:00 PM during and after lunch.
2. Post When Your Audience is Active
When you notice how people respond to your posts, you can change when you post to match when your audience is online. For example, fitness posts are popular in the morning, around 7:00 AM to 8:00 AM, while food posts do better around meal times, like noon and 5:00 PM.
3. Test Various Days for Different Content Types
Some posts get more attention on specific days. It looks like fun content does well on Fridays and Saturdays. But does it really? That’s why you could experiment with posting various kinds of content on different days to figure out what your followers prefer, using your Facebook Insights.
4. Engage with Your Audience
Don’t just share content and walk away. Engage with your audience, especially when they’re most active. This boosts visibility and builds community and loyalty. Plus, it helps you figure out if a post underperforms due to timing or a lack of interaction with you, the creator.
5. Collaborate With Other Content Creators
When people start to notice you and your work, think about doing collaboration posts with others. This can help you get more views and connect with different audiences.
Different audiences in various locations may prefer different content or posting times. As a new creator, you might not have thought about this, but it’s important as your audience gets bigger.
So, When is the Best Time to Post on Facebook?
The best time to post on Facebook is when most of your audience is online and likely to interact with your posts. This means it’s not about a specific time.
If you’re just starting out, you might not have enough data yet, so it’s recommended to use to general posting times. Here’s a recap:
- Tuesday to Friday are the best days to post on Facebook for general content.
- The ideal time to post on Facebook is between 9:00 AM and 11:00 AM, no matter your niche.
With this info, you can focus on your content and plan your posts ahead of time. If you do it right, your account can grow, and you can become a successful content creator or influencer, even making money from your work.
And you don’t have to rely only on Facebook to earn money. You can use our platform to get donations, sell merchandise, or create membership programs. If you’re interested, you can sign up for free on Gank.
