What’s the Best Time to Post on TikTok in 2023?

You spent a lot of time creating TikTok content, and now you’re ready to hit the publish button. But wait! You’d better do it at the right time if you want more views and likes. So, what’s the best time to post on TikTok?

That’s what we’re going to cover in this article. With so many people vying for attention on TikTok, the competition is fierce. Unless, as a content creator, you have the best content and post it at the ideal time, you’re not going to get much attention.

So without further ado, let’s dive in and learn when to post on TikTok!

Does it Matter to Know When to Post on TikTok?

TikTok has 1.051 billion users and was the most downloaded mobile app worldwide in 2022. The TikTok posting times can make all the difference. Post when your audience is most active, and you’ll see your views skyrocket.

Here’s why it happens: posts that get instant engagement, such as likes, comments, and shares, have a better chance of being promoted by the algorithm. That way, it will be more likely to go viral. You know, due to the For You Page (FYP) thing. These are what a social media content creator has to understand, right?

You probably know about the FYP. That’s the first page you see on TikTok when you open the app. It’s a feed of videos that TikTok’s algorithm thinks you’ll like based on your past interactions.

With that in mind, if you time your video well and it instantly grabs your followers’ attention, there’s a higher chance it will land on the FYP and attract even more viewers.

Read More: Tips on Becoming a Content Creator in 2023

What Are The Best Times To Post On TikTok

You might think, “I want to do it right away, so when is the best time to post on TikTok?” Here’s some general timing based on SproutSocial and SocialPilot research:

Best days to post on TikTok, in general, are:

• Tuesdays
• Wednesdays
• Thursdays

Alright, so what are the good times to post on TikTok on those days?

SocialPilot recommends posting before a workday starts or after working hours end. SproutSocial, on the other hand, suggests posting between 2 PM and 6 PM, regardless of location.

Now, if you’re thinking about posting content outside of those ideal days, here’s a breakdown of when to post on TikTok:

Best Time to Post on TikTok on Monday

Mondays are not considered the prime days, but if you have to post, these specific times are suggested:

• 6 AM — when people are getting ready for work or school
• 10 AM — when people are taking a break from work or school
• 10 PM — when people are calling it a night

Best Time to Post on TikTok on Tuesday

Tuesday is a typical workday, but it turns out that some research shows that there are best times to post on TikTok on Tuesday:

• 2 AM — perfect for catching late-night people scrolling through the FYP
• 4 AM — when early birds are starting their day
• 9 AM — people begin to settle into their work or school routines

Best Time to Post on TikTok on Wednesday

Do you want to know when is the best time to post on TikTok on Wednesday? Here is the answer:

• 6 AM — when individuals are gearing up for the day
• 8 AM — when some people are commuting to their workplaces
• 11 AM — the time when some users are taking a break from work

Best Time to Post on TikTok on Thursday

Thursday is a good day to post content as the week winds down. The good times to post on TikTok on Thursday in EST are:

• 9 AM — TikTok users have started their day and might be seeking some entertainment
• 12 PM —it’s lunchtime, when people are hooked on their phones browsing social media
• 7 PM — people unwind after work or school

Best Time to Post on TikTok on Friday

Fridays are not considered the best days to post on TikTok because people expect to prepare for the weekend. But you can experiment with posting at:

• 5 AM — for early risers checking their phones
• 1 PM — a peak time when users might be on a lunch break
• 3 PM — most users start to wind down their week and scroll through the timeline for some entertainment

Best Time to Post on TikTok on Saturday

Saturdays are not considered ideal for posting, but if necessary, the specific times to do that are:

• 11 AM — when users may be enjoying a leisurely morning
• 7 PM — when users might be relaxing after a day of weekend activities
• 9 PM — when users might be scrolling FYP on TikTok before bed

Best Time to Post on TikTok on Sunday

Sunday is another day with mixed recommendations on whether to post on TikTok. But, you can still post the post such as at:

• 7 AM — users wake up and start their day
• 8 AM — users might be preparing for the week ahead
• 4 PM — users might be winding down their weekend

Remember that these times are all in Eastern Standard Time (EST) and could vary depending on your audience. Also, it may be different from some research targetting other respondents. We’ll talk about it later.

TikTok’s Best Time to Post in Your Country

Like we mentioned before, those are the general timings you can use as a starting point to answer the question, “When to post on TikTok for better engagement?”

However, it’s worth noting that countries with different time zones have their own ideal times for TikTok posting. Here are a few examples:

Country	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday
Australia	6 AM 10 AM 10 PM	2 AM 4 AM 9 AM	7 AM 9 AM 11 AM	9 AM 12 PM 7 PM	5 AM 1 PM 3 PM	11 AM 7 PM 8 PM	7 AM 9 AM 4 PM
Germany	6 AM 10 AM 10 PM	2 AM 4 AM 9 AM	7 AM 8 AM 11 AM	9 AM 12 PM 7 PM	5 AM 1 PM 3 PM	11 AM 7 PM 8 PM	7 AM 8 AM 4 PM
Philippines	3:30 PM 7:30 PM 7:30 AM	11:30 AM 1:30 PM 6:30 PM	4:30 PM 5:30 PM 8:30 AM	6:30 PM 9:30 PM 4:30 AM	2:30 PM 10:30 PM 12:30 AM	8:30 PM 4:30 AM 5:30 AM	4:30 PM 5:30 PM 1:30 AM

As you can see, the variation in the best times to post on TikTok in those countries compared to EST isn’t too significant. It’s safe to assume that TikTok users tend to be online during similar time patterns across the globe.

TikTok’s Best Time to Post Based on Industry

Not only do you need to choose the best time to post on TikTok based on locations, but you also need to think about the industry. Different niches have different optimal times to post on TikTok. Here are a few examples:

Industry	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday
Consumer Goods	–	3 to 5 PM	3 PM	–	–	–	–
Hospitality	–	–	–	2 PM	9 AM	–	–
Media	8 AM	5 to 9 AM 10 AM 6 PM	6 to 8 AM	6 AM 8 to 11 AM	9 AM	–	6 to 8 AM
Nonprofit	–	3 to 5 PM	–	–	–	–	–
Restaurants	12 PM 3 PM	2 to 5 PM	–	4 PM	–	–	–
Schools & Education	–	–	7 AM	–	–	–	–
Travel & Tourism	–	–	3 to 5 PM	–	–	–	–

If you can’t find a good time to post on TikTok on certain days, according to that table, it means it’s better to avoid posting on those days. Instead, try a different day that can give you better results regarding views and likes.

Best Time to Go Live on TikTok

If you’re a streamer considering going live on TikTok, you might be wondering about the best time to do so on this third biggest social media platform.

TikTok is one of the top social media platforms that lets you go live and connect with your audience, as long as you’ve got at least 1000 followers. If you meet that requirement, you can go live during these windows:

• Monday to Friday from 9 AM to 10 AM EST
• Monday to Friday from 7 PM to 9 PM EST

You can adjust the timing to fit your specific time zone, like PST, CET, or PHT. However, generally, those two-time windows are a good starting point.

When is the Worst Time to Post on TikTok?

From the information above, you’re probably assuming that weekends like Saturdays and Sundays are the worst days for TikTok posts, right?

Well, SocialPilot and Sprout Social clearly state that weekends are not the optimal time to post on TikTok. So, it confirms your assumption. However, HubSpot’s research says otherwise.

Considering that most TikTok users are Gen-Z and they’re tied up with school from Monday to Friday, HubSpot’s research finds that weekends are actually the prime time to post on TikTok, especially for any content targeting younger users.

How To Find The Best Time to Post on TikTok?

Sure thing! Here’s a step-by-step guide to help you find the best time to post on TikTok:

1. Focus on Your Audiences

Well, the truth is, the good times to post on TikTok vary depending on your audience. But, in general, you should do that when your audience is most likely to be online.

That’s why understanding your audience’s demographics and behavior is crucial. It’s a good idea to take a look at some recent research. For example, We Are Social released a report that TikTok users in Australia and Indonesia spend an average of 29 hours per month on the app, while users in South Korea only spend 19 hours.

If your main audience is from those countries, that’s a pretty big difference. Now, let’s apply this knowledge to your situation. If your audience is mainly from Australia or Indonesia, you have a better chance to succeed on TikTok due to:

• Wider posting window — When your audience is active on TikTok for longer periods, you have more time to post your content and still reach them.
• Increased visibility — If your audience spends much time on TikTok, your content has a higher chance of being seen.
• More engagement opportunities — The more time users spend on TikTok, the more likely they are to engage with your content, which can lead to more likes, comments, shares, and followers.
• Greater potential for virality — With a larger and more active audience like Indonesia with 113 million users, your content has a better chance of going viral fast if posted at the right time.

2. Take Advantage of TikTok Analytics

One of the best ways to find the best time to post is to dive deep into your TikTok analytics. TikTok offers an analytics tool for Pro Account users to figure this out.

Here’s how to do it:

1. Set up a TikTok Pro Account — Go to your profile page, tap on the three dots in the top right corner, and select Manage My Account. From there, choose Switch to Pro Account and follow the prompts to switch your account.
2. Access TikTok Analytics — Once you have a Pro Account, go back to your Privacy and settings. You’ll now see a tab labeled Analytics. Tap on it to access your account analytics.
3. Explore the Analytics Dashboard — In the analytics dashboard, you’ll find three main categories: Overview, Content, and Followers. To determine the best time to post, focus on the Followers category.
4. Dive into Follower Activity — Within the Followers section, you’ll discover a breakdown of your followers’ demographics, including gender distribution, top territories, and follower activity.
5. Analyze Follower Activity Graphs — Look for the Follower Activity section, which presents two graphs. One graph highlights your followers’ most active days of the week, while the other indicates the peak hours of their activity.
6. Identify Peak Engagement Times — Let’s say, the graphs reveal that your followers are most active on Tuesdays and Fridays, with peak activity hours between 6 PM and 8 PM. This valuable information helps you determine the optimal posting times to maximize reach and engagement.

By following these steps and using TikTok’s analytics, you’ll be able to discover the best time to post on TikTok. Alternatively, you can use other TikTok analytics tools like Popster, SocialInsiders, and more.

Read More: Best Content Creation Tools

3. Test Different Posting Times

TikTok analytics is a great tool for finding the optimal time to post. But it doesn’t mean you have to be super strict about it. You’re free to mix things up and try out different posting times to explore new possibilities.

You heard it right. You can experiment by posting your content at various times throughout the day and see which timing generates the most engagement. It’s a good idea to keep track of your findings and adjust your posting schedule accordingly.

Now, you might be wondering why this experimentation is necessary. Well, there are a few reasons for that:

• What if your audience’s behavior changes over time? — The best time to post on TikTok last week might not be the same this week. People’s habits and schedules can change without us even realizing it. That’s why it’s important to experiment with different posting times and find out what works best for your audience lately.
• What if the algorithm has changed? — TikTok’s algorithm is based on user interactions, video information, and device and account settings. But, it can be constantly being updated, meaning what works well today may not work tomorrow. By trying out different posting times, you can stay on top of the current algorithm and figure out when to post on TikTok.
• What if you want to target different audiences? — You can expect different results by doing the same thing. This applies when it comes to the best time to post on TikTok, too. For instance, if you’re trying to reach students, weekends might be the ideal time, according to HubSpot’s findings.

4. Consider Time Zones

If all your audience is in the same time zone, then you can skip this method. But, if your audience is spread across different time zones, you need to consider this. Let’s say you’re based in the US but have a big following in Australia.

It’s always a good idea to figure out the peak times in different time zones. Luckily, the researchers have found that most TikTok users are online during the daytime, following a similar pattern.

What’s more, don’t forget to be aware of national holidays in the countries you’re targeting. You want to avoid posting content when people might be engaged in religious ceremonies or other important events. If you post at those times, you might get fewer views or engagements than you’d like.

5. Keep an Eye on Trends

You know that TikTok is all about viral content, like challenges. Staying updated with current trends is vital to make the most of these opportunities. Once you’ve identified a trend, you can participate and time your post to gain views.

You can think about the newsjacking technique, which means taking advantage of current events or trends to promote your channel by creating related content. Just remember to ensure your content is unique and play it safe when the issues are highly sensitive.

To find the best time to post on TikTok, keep an eye on trends by following these steps:

• Check the FYP for anything that’s trending at the moment
• Follow popular accounts to stay up-to-date on what’s happening
• Use the search bar to find trending topics and viral challenges

6. Review Your Competitors

Unless your niche is super specific, chances are you’ll have competitors who post similar content and target a similar audience. So, reviewing your competitors’ posting times is essential to figure out the best time to post on TikTok.

Now, if you’re starting a new TikTok account, checking out your competitors can actually give you an advantage. It’s like having a benchmark to help your account grow over time instead of starting from scratch.

However, you can’t just copy what your competitors are doing. You need to experiment with your own content and audience and then make adjustments accordingly. The reason is no two accounts will have exactly the exact audience who enjoy the content at the same time windows, right?

When to Post on TikTok for More Views?

You’ve learned that TikTok recommends videos based on user interactions. With that in mind, it’s critical to post your content at the right time to get more views and engagement, especially if you make money as a TikTok Affiliate.

That’s why knowing the best time to post on Tik Tok is important. In this article, we’ve covered all the information you need to get an idea of when to post on TikTok. Based on research, it’s suggested to focus on:

• Tuesdays
• Wednesdays
• Thursdays

However, keep in mind that you can also consider your audience’s location and industry when deciding on the best posting times.

We’ve also discussed how to find the most ideal TikTok post times. So, armed with this information, you can create a strategy to ensure your content is published at the right time.

We hope those tips help you get more likes and views on your TikTok posts!

FAQ about the Best Time to Post on TikTok