Some people cringe at the idea of ASMR, thinking it’s some taboo trend that lacks practical benefits besides being a form of entertainment. However, often these doubters don’t understand their own ASMR triggers, and the calming effects ASMR can bring to viewers.
ASMR (autonomous sensory meridian response) content is popular for invoking relaxing and pleasurable feelings in viewers. Although people vary on what triggers they enjoy, many universal triggers like whispering and scratching are popular today.
Although little scientific research proves the validity of the physiological benefits of ASMR, many people across the Internet from blogs to forums have provided their own input on ASMR. With many people citing the positive effects of ASMR, this proves that creating ASMR content can be worthwhile, even if you are just a beginner content creator trying to break into the ASMR space.
Are you a content creator planning to do ASMR? In this article, you’ll learn more about ASMR so you can gain followers and provide a relaxing experience for your viewers.
Table of Contents
What Do Medical Professionals Say About ASMR?
Although ASMR is a trendy topic that has many people claiming it has positive benefits, currently few research studies back these claims. However, one such study reported that people that consumed ASMR content felt more relaxed than those who didn’t consume ASMR content.
Therefore, although few medical professionals and scientific research studies have been conducted to evaluate the health implications of ASMR, there is great anecdotal evidence suggesting ASMR can provide a calming, relaxing feeling for consumers.
Why Are There A Lot Of ASMR Content Creators?
There are a lot of ASMR content creators because many people enjoy the soothing, calming feel ASMR invokes.
ASMR content creators initially became popular on YouTube, but now many are switching over to TikTok as it has become a place content creators can reach a larger audience, and interact with their followers in new ways.
In fact, ASMR ranks #28 on one of the most watched category on Twitch!
Therefore, ASMR content creators understand that there is a demand for viewers to find relaxing, stress-free content they can rely on to lower their anxiety. This high demand plus the fact ASMR is relatively “easy” to plan (as long as you know triggers your viewers want to hear) better explains why there are lots of ASMR content creators.
Should you create ASMR yourself?
Yes! ASMR is an in-demand category that content creators can build a strong audience and find success. There are many rewards to becoming an ASMR content creator. Not only is there a great need for ASMR-related content to help viewers, but at the end of the day, you can rest assured knowing your content is helping your viewers feel more relaxed and calm.
Next, you may be thinking that the ASMR content space is too saturated. However, although there are many ASMR content creators, there are tons of demand for various triggers. Whether you make content on universal ASMR triggers or more niche/ unique triggers, there is a need for both!
Some common ASMR triggers that a majority of viewers will universally find satisfying include:
- Personal Attention
- Page Turning
Some more unique/ niche ASMR triggers that may not have as much competition include:
- Roleplay at being at a dentist appointment or eye doctor
How To Do Create ASMR & Why Quality Has Huge Impact On This Content
If you are just a beginner learning how to start doing ASMR for the first time, it can seem overwhelming. Not only do you have to figure out what to film, but you have to ensure you create quality content that viewers will actually enjoy.
Is your mic making you sound very muffled and unclear? This makes ASMR less effective because your viewers’ brain doesn’t process it correctly—it’s like listening to someone speak with a mouth full of marbles! On top of that, ensure that the background music is not too loud.
Here are steps you can follow to learn about how to start creating exceptional ASMR content that your viewers will love.
1. Figure Out What You Want To Film
You first need to decide what you want to film, or what ASMR trigger you want to focus on. Again, different people find different triggers more or less satisfying than others. Therefore, likely not all your ASMR videos will be loved by all, and that’s okay.
If you are unsure what triggers to do, research online “popular ASMR triggers” to find one that you are comfortable with doing and can achieve well.
Some relatively easy, common ASMR triggers include whispering, tapping, scratching, and eating. It’s essential you choose a trigger you are comfortable with doing because if you have any feeling of stress or discomfort on screen, this will also make your viewers feel tense as well.
2. Prepare Your Room For The Video
Once you’ve chosen what ASMR trigger you would like to do, it’s time to prep your room for the video. It’s crucial you make your room sound-proof. To eliminate echoes, hang blankets or sheets or add furniture to the room you are recording in to help absorb the sound better.
If you are thinking about creating a home studio to record your ASMR videos in, consider investing in acoustic foam to help absorb the sound so it doesn’t sound like there are echoes in the background of your video.
Likewise, it’s essential to eliminate any and all external noise, whether in your room or outside your room. The last thing you want is for outside noise to interrupt your ASMR video.
Consider filming at certain times you know there won’t be any external noise. Whether you have a noisy pet or neighbor, try not to film during those times they are loud to prevent those noises you cannot control from interrupting your ASMR video. Night time when everyone is getting ready or is asleep is a good time to record if you struggle with external noise issues.
Once you’ve covered all your bases when it comes to soundproofing, it’s time to work on ensuring your video is visually appealing to your audience. You can either use a greenscreen backdrop and edit in a visual of your choice, or you can opt to have just a simple, clutter-free background.
Unless the background is assisting in the effect of your noise (i.e. dentist’s office if making a drilling tool triggers noise), you may just want to opt for a clean, simple background so your viewers can fully focus on the audio.
3. Practice Makes Perfect
After you’ve set up your recording room to be sound-proof and visually appealing for your audience, it’s time to practice, practice, practice!
Not only do you want to practice the ASMR trigger you are going to be doing, but you want to test out the microphone or audio device you are using to record your video. The last thing you want is to record an entire video and the sound quality is off!
Consider speaking into different sides and angles of the microphone to see how it sounds in your audio. Be sure to listen back to your audio recordings to test the sound quality and make any necessary adjustments before recording your video. If you are using different props in your video, be sure to also try those out with your audio recording device to ensure the sound quality is good to go.
4. Record Your ASMR Video
Now it’s time to create your content! If you are recording a whispering video, speak in a low voice with confidence. If you are whispering and feel uncomfortable and tense, this will come across to your viewers and will make them feel tense.
Also, ensure you are properly groomed and look your best on camera. If you look like you just rolled out of bed, this may distract your viewers to focus on how you look rather than the ASMR trigger.
Likewise, be sure to fully charge all your recording equipment prior to recording a video. Some ASMR videos can be lengthy or take many different tries to get your content perfect. You don’t want to be in the middle of recording and your camera suddenly dies.
5. Edit Your ASMR Video
Once you’ve recorded your video, it’s time to upload your video footage to video editing software. This is where you trim your video, slice together video clips, adjust the sound, and add music or any other special effects you think will enhance the overall quality of your video.
As a content creator, building a loyal fan base is crucial to becoming a successful content creator. Therefore, be sure to add your brand’s logo and where your viewers can follow you on social media in your video to organically grow your fanbase.
Where Do You Share Your Content?
You can share your ASMR content on a number of social media platforms that support video content. However, the two main platforms content creators use to share their ASMR content are YouTube and TikTok.
YouTube rose to prominence as a leading place to share ASMR content because it supports long-form videos. Therefore, content creators can easily create 10 minutes or longer forms of ASMR videos and post them to YouTube, with many viewers appreciating this long-form content.
However, with the rise of TikTok, many ASMR content creators have started also posting on TikTok. Even though TikTok is known for its short-form content, the opportunity to reach a broader audience and the live feature of TikTok has many content creators making the switch to posting on TikTok.
Other social media platforms like Instagram can be another option to share ASMR content, especially to promote your brand. Yet, YouTube and TikTok are the top two platforms creators use to share their ASMR content.
Why Do Other People Cringe On ASMR?
Although ASMR can invoke positive feelings of relaxation, some people may cringe at ASMR depending on the trigger.
One of the shortest answer is that their brains are wired differently than yours. They don’t have the same neurological response to the sounds that you do.
ASMR is rare, but it’s not unheard of—according to one study from 2015, about one in five people experience ASMR at least once in their lives. And many of those people find it to be a pleasant experience! In fact, there are entire communities online devoted to sharing content and discussing ASMR experiences with other members who share their interest in the subject matter.
Misophonia is when people become angry, uncomfortable, or disgusted by certain sounds. For instance, people may cringe at the sound of someone chewing. These sounds that other people may sound soothing, other people may find uncomfortable and cringe.
Likewise, people who have not done adequate research and taken the time to learn more about ASMR and the triggers they enjoy listening to may also cringe at the idea of ASMR.
Unlike misophonia where the individual becomes uncomfortable and cringes over particular triggers, individuals who are unaware and fail to expand their knowledge on ASMR simply lack their own understanding of what triggers they may find satisfying and relaxing in their own life.
ASMR helps people who aren’t on the autism spectrum better understand what it’s like
Finally, ASMR helps people who aren’t on the autism spectrum relate/ better understand what it may be like to be autistic. This is because people on the autism spectrum tend to be more sensitive to sounds, and thus can be more reactive to everyday sounds like tapping.
ASMR content makes sound the focal point and in a way heightens and increases the intensity of sounds or triggers that may not otherwise be deemed as satisfying or relaxing in daily life. Therefore, when someone not on the autism spectrum consumes ASMR content, they are better able to understand those with autism as it relates to sound sensitivity as they themselves watching the videos are more hyperaware of the sounds/triggers occurring in the content.
Takeaway: Learning How To Do ASMR Content Provides Relaxation To Viewers
Creating ASMR content can be a great opportunity for content creators to build a strong and loyal fan base. This is because there is a high demand for a variety of triggers, from universal triggers like whispering or tapping to more unique triggers like the sound of tools drilling. Although the ASMR content space may seem saturated, there is a wide audience that relies on ASMR videos to help them feel calm and relaxed.
In the last decade, ASMR content has really taken off. ASMR isn’t just some buzzword or trend, ASMR is here to stay and is a great niche for new content creators to make content for. Not only is there a demand for ASMR content, but at the end of the day, you’ll be providing content to people to use as a tool to better manage their stress and anxiety. Therefore, if you are a content creator looking for new content ideas, consider creating ASMR as the perfect opportunity to help your viewers find a healthy form of relaxation through the use of sound.