“Doing a collaboration on Instagram can boost my engagement?” You read it right. This feature lets you work together with other content creators to create unique content that your followers will love. But, how to collab post on Instagram?
This blog post will explain what an Instagram Collaboration post is and how to do it well. We’ll also include some ideas for collaboration on Instagram for your next project. So, let’s jump in!
What is Collaborative Posts on Instagram?
An Instagram Collab post is content you make with others and share as a single post. You invite other accounts, and once they accept, the post goes out on both profiles.
This way, everyone knows you both worked on it together. And the post can be regular posts or Reels.
Now, can everyone do a collab post on Instagram?
Sure. Collaborative posts on Instagram let creators, influencers, brands, and regular users work on certain content that can help them reach more people and boost engagement.
When two accounts post the same content, they can expect new followers on Instagram who haven’t seen their posts before, right?
“Can I collaborate with more than one account?” Yes. The feature lets you have up to two accounts on a single post, but the latest update allows up to six collaborators.
Instagram collab posts help the content get better attention and can encourage discussions. Plus, when fans from those accounts share what they post, it might increase engagement.
For you as a brand, the Instagram collab post feature is a fantastic way to boost your brand awareness, too. A huge 86% of consumers say they’re likely to buy or try a product if the content is worth sharing.
Before we get into how to collab post on Instagram, let’s check if it’s something you should do.
Read: What Does IG Mutual Mean
The Benefits of Using Instagram Collab Posts
Collaborative content on Instagram has many great benefits, including:
1. Boosted Engagement
Instagram collab posts often generate more likes, comments, and shares than regular posts.
Conor McGregor’s recent Instagram collab post with Proper Twelve has received over 27 thousand likes. There are also many positive comments about the product. And, fans are showing support for Conor as the brand ambassador.
2. Expanded Reach
It’s simple: when two accounts share the same post, they attract more viewers than one account alone. That’s why many content creators often use this strategy to grow their audience.
Now, what if more accounts shared the same Instagram collab post? The results would be great, just like what Khaby Lame did with Airbnb and Xbox.
In the video, Khaby, as one of the top Instagram influencers, is relaxing on the sofa in a nice house, ready to play Fortnite on his Xbox. The post has gained more than 91,554 likes up to now.
3. Better Authenticity
Customers love authentic content, and 71% of them appreciate it even more when it comes from the brands they support.
Brands are jumping on this trend by using influencer marketing. They’re teaming up with popular content creators to create collab posts on various social media platforms, mostly on Instagram.
Statista says that almost 68 percent of marketers are using Instagram for their influencer campaigns. This shows a great opportunity because many brands are likely looking for influencers to team up with them to do collab post on Instagram.
4. Minimal Effort
What’s awesome about Instagram collab posts is that you don’t have to post separately when working with others. You can just make one post and share it together.
This works great if you’re trying to grow your own brand. You can show off your products or merch on two different accounts: one for you and one for the brand.
Ninja does this all the time when he promotes his brand, Nutcase.
How to Make Collab Posts on Instagram
Here are a the steps on how to collab post on Instagram:
- Start by creating a new feed post by clicking the “+” sign.
- Edit your post and hit “Next.”
- Choose “Tag People.”
- Click on “Invite Collaborator.”
- Search for the account you want to collaborate with and tap on their profile.
That’s how to collab post on Instagram. But you may ask: “can I add an Instagram collaborator after posting?”
No, you can’t invite a collaborator after posting on Instagram. Once your content is live, you can’t edit the collaborator’s name. So, make sure to double-check if you already included all your collaborators.
How to Collab on Instagram Reels
Basically, it’s the same, you need to tag someone as your collaborator. Here are the steps to collab on Instagram Reels:
- Create a new Reel.
- Add a caption, hashtags, and more, then click on “Tag People.”
- Select “Invite Collaborators” next to “Add Tag.”
- Type in the name of the person you want to collaborate with.
- Tap on their name to send the invite for an Instagram collab post
It’s quite straightforward, right?
But, “What if I delete my Reel and then want to make an Instagram collab post again? Can I add a collaborator again after I delete it?” Well, unfortunately, you can’t do that.
How to Accept Collaborative Posts on Instagram
Now, what if you are the one who is invited to the Instagram collab post? How do you accept a collab post on Instagram?
Make sure you allow tags and mentions from everyone. To do that, you can go to your Profile > Settings and privacy > Tags and mentions > Allow from everyone.
Whenever someone asks you to be part of an Instagram Collab post, you’ll get a message. So, here’s what you need to do:
- Look out for the invite notification.
- Hit Review to check if the post looks good since you’ll be part of it.
- Click Accept if you’re okay with being a co-author of the Instagram Collab post.
Read : How to Hide Likes on Instagram
Instagram Collab Post Ideas
Do a Product Showcase
Some popular Instagram collab post ideas are product showcases. That’s where influencers and brands team up to highlight new products.
Tom Shawk, a pro cinematographer, shows off a brand’s wireless video sharing system. His followers are really into it, especially the fire emojis.
Share Personal Experiences
Just create unboxing content? Why not go a step further and do a product review? To keep it real, just share your thoughts after trying the product as a user.
What if you don’t work with brands? No worries. You can still share your personal experiences and thoughts with your fellow content creators. It can be as easy as rating the best iPhones, the coolest Naruto characters, or anything else you like as an Instagram collab post.
Read: How to Make Money on Instagram
Make a Collaboration Series
Don’t worry if you think a single Instagram collab post won’t make a difference. You can always push ahead by teaming up with different content creators or brands.
The idea of doing a collaboration post on Instagram works well for all niches, from gaming and fitness to cosplay and ASMR.
Host a Collaborative Event
If you’re getting ready to launch an event or want to grab some attention for your promotion, think about hosting a collaborative event. And to make an even bigger impact, try using an Instagram collaboration post.
Huda Kattan often uses this approach to promote products from brands she’s working with. But, any content creators or brands can do the same, just like The Hair Bar India did.
Giveaways and Contests
A giveaway Instagram post is an awesome Instagram collab post idea. It helps you gain more likes and followers.
You could create a product bundle or offer a limited edition item for the contest. With that Instagram collaboration, you can combine resources to make a standout prize.
Do Behind-the-Scenes Collab
This is a great Instagram collab idea to promote an event or product. Behind-the-scenes content never fails to add excitement and help you connect with your audience.
That’s what creative photographer Nick Fancher did with American volleyball star Jordan Larson for an ESPN promo.
Read: Instagram Post Ideas
Ready to Do an Instagram Collab Post Now?
You’ve learned how to collaborate on Instagram. In short, you can just tag someone and add them as a collaborator.
Collaborating on Instagram can help you connect with more people and increase engagement. Once you know how to do this well, it can lead to more opportunities for you as an influencer.
Remember, you can also use this content to promote your own products or merchandise. It’s a great opportunity to take your content creation to the next level as a pro.
We hope this blog post helps you out. Feel free to ask any questions in the comments. And don’t forget to stay updated on everything about content creators on the Gank blog. Good luck!
FAQ
Why can’t I collab on Instagram?
It could be because your account is private. Try switching it to public. Also, check your tagging settings to make sure you’ve allowed others to tag you. Once you make those changes, the ‘Invite Collaborator’ option should appear.
Read: What Does Restrict Mean on Instagram
Can I add a collaborator on Instagram after posting?
No, you can’t add a collaborator to an Instagram post after it’s been posted. You need to add them before you post the content.
Can there be two collaborators on Instagram?
Yes, you can have up to six collaborators on an Instagram story. Once you add the first one, just tap the “Add” icon again to invite more people.
How many followers do you need to collab?
Instagram collab posts don’t have a minimum follower requirement. So anyone can use this feature, no matter how many followers they have.
How do you find collaborators on Instagram?
When you click “Add Collaborators,” a list of users will appear. You can also search by name or hashtag. Don’t forget to engage with content in your niche to find influencers and creators who might be a good fit.
How do I invite collaborators to an Instagram story?
The Instagram collaboration post isn’t meant for Instagram Stories. But, you have the option to invite others to join your Stories by using the “Add Yours” sticker.
