Hashtags connect people with common interests and allow them to interact through social media tools like Instagram, indicating the importance of retrieving subject-based hashtags for interaction among people sharing the same interest.

Buarki, H., & Alkhateeb, B. (2018). Use of hashtags to retrieve information on the web. Electron. Libr., 36, 286-304. https://doi.org/10.1108/EL-01-2017-0011.

Among its array of features, Instagram Reels has taken the world by storm, allowing users to create short, captivating videos. To maximize the visibility and reach of your Instagram Reels content, incorporating the right hashtags is essential.

We will explain about the significance of using hashtags for Instagram Reels, tips for choosing the right hashtags, and explore the top 100 trending hashtags for Instagram Reels that can boost your content’s engagement and growth.

What Is Instagram Reels?

Instagram Reels is a dynamic feature that enables users to create and share short videos, typically lasting from 15 to 60 seconds. It provides a perfect opportunity for content creators, brands, and influencers to showcase their creativity, share valuable information, and entertain their audiences.

To optimize your Reels, pay attention to the recommended dimensions and aspect ratios. Use dimensions of 1080px by 1920px with a 9:16 aspect ratio, and consider the 1:1 and 4:5 display formats in the profile and home feed.

With its user-friendly interface and a vast array of editing tools and effects, Instagram Reels has become a powerhouse of creative expression and marketing potential.

Benefits of Using Hashtags


Hashtags play a pivotal role in enhancing engagement on Instagram Reels. When users search for or click on a hashtag, they are directed to a feed containing all the posts with that particular tag. By using popular and relevant hashtags, your Reels have the potential to reach a broader audience, thus increasing likes, comments, and shares.

Brand Values

Hashtags can be utilized to reflect your brand’s values and identity. Crafting unique and branded hashtags helps build a community around your content, fostering a sense of belonging among your followers and customers.

Brand Awareness/Brand Affinity

Strategic use of hashtags boosts brand awareness by exposing your content to users who may not follow you directly. Additionally, consistent use of specific hashtags can lead to brand affinity, where users associate your brand with particular themes or topics.

Target Audience

Using hashtags that resonate with your target audience ensures your Reels are reaching the right people. By catering to their interests, you increase the likelihood of forming genuine connections and converting them into loyal followers.

How to Create an Instagram Reel

To create an Instagram Reel, follow these simple steps:

  • Open the Instagram app and navigate to the camera by tapping the ‘+’ icon on your profile or the camera icon on the top-left corner of the feed.
  • Select the “Reels” option from the carousel at the bottom of the screen.
  • Use the various creative tools available, like audio, effects, and speed adjustments, to customize your video.
  • Record your Reel by pressing and holding the record button. You can also upload pre-recorded videos from your gallery.
  • Trim and edit your video to perfection.
  • Add captions, stickers, and hashtags to make your Reel more engaging.
  • Choose a captivating cover image that represents your video’s content.
  • Share your Reel to your feed, Explore page, and, if applicable, your linked social media accounts.

Instagram Reels Hashtags

Hashtags for Instagram Reels are keyword phrases or words preceded by the ‘#’ symbol. They serve as metadata, categorizing your content and making it discoverable by users interested in those topics. For example, ‘#TravelVlog’ will attract users searching for travel-related content.

Instagram’s algorithm considers hashtags when determining which content to show on users’ feeds and explore pages. Using relevant and trending hashtags increases the chances of your Reels being featured on these coveted sections.

The Role of Hashtags in Reaching a Wider Audience

Hashtags act as virtual bridges connecting your Reels to users who are genuinely interested in the content you produce. They enable you to extend your reach beyond your immediate followers, capturing the attention of potential new fans.

By keeping an eye on trending hashtags and their associated content, you can gain valuable insights into what resonates with the audience. This knowledge empowers you to create Reels that align with current trends and have the potential to go viral.

Read : How to Download Instagram Reels

Top 100 Trending Hashtags for Instagram Reels

Here, we would provide a comprehensive list of the top 100 trending hashtags for Instagram Reels, categorizing them according to themes and topics, ensuring to cover a wide range of interests and industries.


This hashtag is consistently one of the most popular on Instagram, with billions of posts using it.

  1. #love
  2. #loveyou
  3. #loveyourself
  4. #lovelife
  5. #lovequotes
  6. #lovehim
  7. #lovehurts
  8. #lovestory
  9. #loveislove
  10. #loveisallaround
  11. #lovers
  12. #loving
  13. #lovinglife
  14. #lovingyou
  15. #lovingmyself
  16. #lovingkindness
  17. #lovingmemories
  18. #lovingfamily
  19. #lovingfriendship
  20. #lovingnature


Food-related hashtags are also popular on Instagram, with millions or billions of posts using them. Here are 20 food-related hashtags for Instagram Reels:

  1. #food
  2. #foodporn
  3. #foodie
  4. #foodstagram
  5. #foodblogger
  6. #instafood
  7. #foodlover
  8. #yummy
  9. #delicious
  10. #foodphotography
  11. #foodgasm
  12. #foodpics
  13. #foodpic
  14. #foodiesofinstagram
  15. #eats
  16. #foodoftheday
  17. #foodgram
  18. #fooddiary
  19. #foodblog
  20. #foodlove


Fashion-related hashtags are also very popular on Instagram, with billions of posts using them.

  1. #fashion
  2. #fashionstyle
  3. #fashionblogger
  4. #fashionista
  5. #style
  6. #ootd
  7. #instafashion
  8. #instagood
  9. #love
  10. #model
  11. #moda
  12. #beauty
  13. #photography
  14. #photooftheday
  15. #beautiful
  16. #follow
  17. #like
  18. #outfitoftheday
  19. #streetstyle
  20. #trendy


Hashtags related to art and photography are also very popular, with billions of posts using them. Here are 20 art/photography hashtags for Instagram Reels:

  1. #art
  2. #photography
  3. #artistsoninstagram
  4. #artwork
  5. #artofvisuals
  6. #artlife
  7. #artistic
  8. #artlovers
  9. #artgallery
  10. #artstagram
  11. #artphotography
  12. #artworld
  13. #artistic_share
  14. #art_spotlight
  15. #artistic_nation
  16. #artistic_unity_
  17. #artistic_unity
  18. #photographer
  19. #photographysouls
  20. #photographylovers

Read : Best Instagram Follower Trackers in 2023


Nature-related hashtags are also popular on Instagram, with hundreds of millions or billions of posts using them. Here are 20 nature hashtags for Instagram Reels:

  1. #nature
  2. #naturelover
  3. #naturephotography
  4. #naturelovers
  5. #travel
  6. #photooftheday
  7. #instagood
  8. #beautiful
  9. #picoftheday
  10. #adventure
  11. #landscape
  12. #explore
  13. #wanderlust
  14. #beach
  15. #outdoors
  16. #natureloversgallery
  17. #wildlife
  18. #mountains
  19. #sky
  20. #ocean


Travel-related hashtags are also popular on Instagram, with millions or billions of posts using them. Here are 20 travel hashtags for Instagram Reels:

  1. #travel
  2. #travelgram
  3. #travelphotography
  4. #travelblogger
  5. #traveler
  6. #traveller
  7. #instatravel
  8. #wanderlust
  9. #adventure
  10. #explore
  11. #seetheworld
  12. #traveladdict
  13. #worldtraveler
  14. #travelcouple
  15. #globetrotter
  16. #traveltheworld
  17. #travelblog
  18. #travelholic
  19. #travelstoke
  20. #traveljunkie

Read : 250+ Short Captions for Instagram

Tips for Choosing the Right Hashtags for Instagram Reels

Choosing the right hashtags for Instagram Reels can significantly impact the reach and engagement of your content. Here are some tips to help you select the best hashtags for Instagram Reels:

  1. Relevant to Your Content: Ensure the hashtags you use are relevant to the content of your Instagram Reels. If your video is about cooking, use hashtags related to cooking, recipes, and food. Avoid using irrelevant or misleading hashtags, as they can attract the wrong audience and hurt your engagement.
  2. Mix of Popular and Niche Hashtags: A combination of popular and niche hashtags can work well. Popular hashtags may have high competition, but they also have a broader audience. Niche hashtags, on the other hand, can help you reach a more targeted and engaged audience. Use a mix of both to maximize your reach.
  3. Check Hashtag Popularity: Before using a hashtag, check its popularity and engagement level. You can do this by searching for the hashtag on Instagram and seeing how many posts are associated with it. Choose hashtags that have a good balance of posts (not too few and not too many) to increase the likelihood of your Reels being discovered.
  4. Explore Related Hashtags: Instagram often shows related hashtags when you search for a particular one. These related hashtags can give you ideas for additional tags that are relevant to your content. Utilize them to expand your reach.
  5. Use Branded Hashtags: If you have a branded hashtag for your business or campaign, include it in your Instagram Reels. Branded hashtags can help build brand recognition and encourage user-generated content.
  6. Location-Based Hashtags: If your content is location-specific or you want to target a particular location, consider using location-based hashtags. These can help you connect with a local audience or people interested in that area.
  7. Industry and Community Hashtags: Identify hashtags commonly used within your industry or niche. Engaging with industry-specific hashtags can help you connect with like-minded users and grow your community.
  8. Stay Current: Keep an eye on trending topics and popular hashtags that are relevant to your content. Participating in trending conversations can boost your visibility and engagement.
  9. Limit the Number of Hashtags: While Instagram allows up to 30 hashtags per post, using too many can make your caption look cluttered and spammy. Aim for a reasonable number of hashtags (around 5-10) that are most relevant to your content.
  10. Analyze Performance: Regularly review the performance of your Instagram Reels to see which hashtags are driving the most engagement and reach. This data can help you refine your hashtag strategy for future content.

Leveraging Hashtags for Instagram Reels Effectively

A. Strategies for Using Hashtags to Maximize Visibility and Engagement

  • Limit the number of hashtags to maintain a clean and uncluttered caption.
  • Place hashtags strategically within the caption or as a separate comment to avoid overwhelming the viewers.
  • Use a mix of short and long-tail hashtags to target different audience segments.
  • Monitor engagement levels for different hashtags and adjust your strategy accordingly.

B. Analyzing Performance and Adjusting Hashtag Strategy

  • Regularly review the performance of your Reels and analyze the impact of various hashtags on engagement.
  • Experiment with new hashtags and track their effectiveness to refine your hashtag selection.

Read : How to Get Followers on Instagram


Hashtags for Instagram Reels are potent tools that can elevate your Reels visibility, engagement, and growth. By choosing the right hashtags and staying updated with trends, you can maximize the potential of your content and establish a strong presence on Instagram.

So, experiment, be creative, and let hashtags take your Reels to new heights!


How many hashtags should I use per Instagram Reel?

To strike the right balance between reach and engagement, it’s best to use a mix of hashtags, but try to keep the total count between 5 to 15 hashtags per Reel. This allows you to target various audience segments while maintaining a clean and uncluttered caption.

Can I reuse the same hashtags for multiple Reels?

While it’s okay to reuse some hashtags across different Reels, it’s essential to change and experiment with hashtags regularly. Using the same set of hashtags repeatedly might limit the exposure of your content to a broader audience.

Should I only use trending hashtags?

While incorporating trending hashtags can be beneficial for reaching a wider audience, don’t forget to include relevant niche hashtags as well. A mix of trending and niche hashtags ensures that your content is discoverable by both broader audiences and those interested in specific topics.

Can hashtags really make a Reel go viral?

Hashtags are crucial in boosting the visibility of your Reel and increasing its chances of going viral. However, it’s not the only factor. Engaging content, creativity, and timing all play significant roles in the virality of a Reel.

How often should I analyze the performance of my Reels’ hashtags?

Regularly monitoring the performance of your Reels’ hashtags is essential for optimizing your strategy. Check the engagement levels and reach of your Reels every week or two, and use this data to make informed decisions on your hashtag usage.


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