You’ve learned how to make money as a content creator? Great. Now, if TikTok is where you share your content the most and want to go pro there, you need to know how to make money on TikTok, too.
With over 1.04 billion users on TikTok each month, the question isn’t just “Can you make money on TikTok?” but “how to get paid on TikTok right?” This depends on your niche, follower count, and skills.
Thinking of turning it into your creative playground or a money-making machine? You can totally do that. Or maybe you want to use it to boost your income on other platforms? TikTok’s got your back.
Interested? This article will explore how to monetize TikTok and help you stand out as a content creator. Let’s go!
How to Make Money on TikTok
Remember, you can earn more from your content using Gank. Just sign up for free and start making money through donations, memberships, merchandise sales, and more.
But if you want to focus on TikTok for now, then here are the ways to make money on TikTok:
1. Join TikTok’s Creator Rewards Program
- Difficulty: Medium
- Potential Earnings: $4 to $8 per 1,000 views
You might have heard about the TikTok Creator Fund. Is this how to make money on TikTok? It was. But it’s been discontinued due to creators’ dissatisfaction with low payouts.
Then, TikTok has introduced a new program called Creator Rewards, replacing the Creative Beta Program and the TikTok Creator Fund. If you want to know how to make money on TikTok, you need to understand the program, especially eligibility and earnings.
To join the program, you must:
- Be at least 18 years old.
- Have at least 10,000 followers.
- Have 100,000 views in the last 30 days.
- Have a personal account in one of these countries: Brazil, France, Germany, Japan, Korea, the United Kingdom, or the United States.
- Follow TikTok’s Community Guidelines.
And how do you get paid on TikTok with the Creator Rewards Program? It’s simple. TikTok allocates a budget for creators who produce high-quality videos and strong audience engagement.
And since its launch, it is said that the program has grown a lot. Creators’ earnings have increased by over 250% in six months, and the number of creators making $50,000 a month has nearly doubled.
So, how to make money on TikTok with this program? Follow these steps:
- Apply for it — Go to Profile > Creator Tools > Monetization > Creator Rewards > Enable.
- Fill out the application — Complete the form, confirm your eligibility, and agree to the terms
- Get notified — If you’re not eligible, tap “Get notified when I’m eligible.”
- Wait for review — TikTok will review your application and notify you of updates
- Understand payment — Focus on originality, play duration, search value, and audience engagement. Earnings can range from $4.00 to $8.00 per 1,000 views
- Access the dashboard — Check your content performance, estimated rewards, qualified views, and payout details
If you have a Gank account, you may want to check the Gank Creator Grant
2. Earn Money from TikTok Pulse
- Difficulty: Medium to High
- Potential Earnings: Up to $17 per 1000 views
“Can you make money on TikTok through ads?” For sure. TikTok has a program called TikTok Pulse that offer a better revenue-sharing percentage than YouTube. Wait, what is TikTok Pulse?
It’s a program that lets you earn money by displaying ads in your videos. When viewers watch your content, they might see ads, and you’ll receive a good share of the ads revenue.
This isn’t for every content creator, though. Even if you make great content that people like on FYP, it doesn’t mean you’ll get a spot. To qualify for TikTok Pulse, your content must be in the top 4% of performers. Selected creators can earn a 50% share of ad money from TikTok. You heard that right.
Then, how to earn money on TikTok from this program?
- Meet the requirements — Make sure you are 18+, have 100,000 followers, post five videos in the last month, and join the TikTok Creator Marketplace
- Confirm joining in — You’ll receive a notification in your account. Just tap it
- Be productive — Keep making awesome videos that get many views and engagement
- Get paid on TikTok — You’ll earn 50% of the ad revenue from sponsored posts next to your content
It seems easy with no extra steps. But it can be hard, especially for new TikTok users. This program is for the top 4% of creators. If that’s not for you, we can explore other ways to earn money on TikTok.
Read: How Much Does TikTok Pay
3. Get Money on TikTok from Sponsored Post
- Difficulty: Medium
- Potential Earnings: $10 to $1,000 per post
Yes, relying on TikTok Pulse can be challenging. While TikTok ensures that brand ads appear next to the top 4% of videos, how can you guarantee that your content is among them?
What’s the alternative for how to make money on TikTok? Well, if you have a dedicated, engaged following, sponsored posts can offer a steady income stream.
Sponsored posts are social media messages that a brand pays someone to share. Instead of waiting for brands to discover your content on TikTok, you can reach out to them directly.
In short, you can become an influencer on TikTok. Does it work? Yes. In fact, 80% of marketers say influencer marketing is effective. Brands appreciate creators who really connect with their fans.
And this is real. See how this brand looks for content creators to share their products:
While you must ensure their product aligns with your personal brand, the opportunities to earn money on TikTok are everywhere.
So, how to earn money on TikTok with sponsored post?
- Make relevant content — Always share content that connects with your audience, whether it’s gaming, cosplay, vlogging, or ASMR
- Build strong engagement — Connect with your followers through comments, live streams, and Q&A sessions to foster a loyal community
- Do a Brand Pitch — Make a compelling pitch that highlights your unique value, reach, engagement stats, and creative style
- Reach out to brands as an influencer — Attend industry events, connect with brand representatives on social media, and use influencer marketing platforms.
- Be transparent — Clearly disclose sponsored content and promote only what genuinely resonates with you and your audience.
Read More:
4. Sign-Up Contract for a Brand Partnership
- Difficulty: High
- Potential Earnings: $100 to $2,000 per post
How to get paid on TikTok beyond sponsored posts? You can think about a brand partnership for longer collaborations if you are a famous TikToker.
Bear in mind that brand partnerships differ from sponsored posts. Partnerships involve ongoing collaboration with a brand, enabling more content and promotions. Sponsored posts are one-time payments for a single post.
Charli D’Amelio is a TikTok star who makes money through brand partnerships. With 155 million followers, she’s great for brands that want to promote products. Her friendly personality has atrracted big brands like Dunkin’ Donuts, Pura Vida, and Garnier.
How to get paid on TikTok from brand partnerships? Here are the steps:
- Get your Media Kit Ready — Once you build your personal branding well with grea content, get a media kit that highlight your followers, engagements, and any previous work with brands
- Reach out to the brands — Don’t wait for brands to approach you. Take the initiative by reaching out to those that align with your values
- Negotiate the contract — When a brand shows interest, discuss the contract. Talk about payment, their requirements, and deadlines
- Create great content — Make content that matches what the brands want and connects with your audience. Make sure to come up with the best TikTok ideas
- Review the partnership — how to make money on TikTok with brand partnerships that have a positive impact? Review its performance to give feedback to the brand and enhance future efforts
Read: How to Get More Follower on TikTok
5. Join Creator Marketplace
- Difficulty: Medium
- Potential Earnings: $500 to $10,000 per deal
If pitching a brand isn’t your style, then think about joining TikTok’s Creator Marketplace. This platform helps brands find the best creators to work together on certain projects.
TikTok claims that it simplifies influencer marketing by connecting brands with skilled content creators. This way, it benefits brands and shows influencers how to make money on TikTok.
How do the programs work? First, set your rate for promoting products in TikTok videos. Brands will choose you as a content creator to collaborate with, and you can negotiate deals. Earnings range from $500 to over $10,000 per deal, depending on your influence, niche, and audience size.
You can’t just join this program; you must meet these eligibility requirements:
- At least 21 years old
- 100,000 real followers or more
- At least 3 videos posted in the last 30 days
- At least 1,000 real video views in the last 30 days
- Content must follow community guidelines and branded content policy
Here are the steps to make money on TikTok through the Creator Marketplace:
- Access TikTok Studio — Go to your TikTok Profile and select TikTok Studio
- Navigate to Creator Marketplace — Find the Monetization section and tap Creator Marketplace
- Check and Apply — Check the eligibility criteria. If you qualify, tap Join to apply
- Await Approval — TikTok will review your application and notify you of the decision
- Explore Brand Invites — If approved, you’ll get brand collaboration invites in your notifications
- Negotiate and Create — Review each invite, negotiate terms, and create content that fits the brand’s brief
- Approval and Payment — The brand will confirm the collaboration and process payment
6. Promote Products through Affiliate Marketing
- Difficulty: Easy
- Potential Earnings: From $50 to $5,000 per month
It can be hard to connect with a brand and become an influencer through sponsored posts. But if you want to earn money by promoting products, you might want to think about becoming an affiliate.
As an affiliate, you promote products or services from others. When someone buys through your unique link, you earn a commission. As simple as that.
If you’re a popular content creator with many followers who trust you, here’s how to make money on TikTok. Usually, you’ll make videos that review products, explaining their benefits and inviting viewers to check them out using your link.
This is a great way to earn money on TikTok. Why? It offers steady, passive income without relying on TikTok’s monetization features. Also, you can choose the products you want to share. This helps you match your promotions to your specific audience and interests.
Here’s how to start make money on TikTok as an affiliate:
- Choose platforms like Amazon Associates, Rakuten, ShareASale, or any niche-specific programs
- Each product you promote needs a unique affiliate link to track purchases from your recommendations
- Showcase products creatively with unboxings, tutorials, or reviews, as these formats perform well
- Include it in your bio or direct followers to a landing page with all your recommended products
- Check your earnings on the affiliate platform dashboard and use analytics to monitor clicks, sales, and earnings
Read: Why You Should Start TikTok Affiliates
7. Get Money on TikTok through Referral
- Difficulty: Easy
- Potential Earnings: $10 to $500 per refferal
If becoming an affiliate isn’t your thing, especially with links to programs like Amazon Associates, then think about referral programs. They might be an easier way to earn money on TikTok.
One reason is that there are always chances to get paid from TikTok this way. Did you know that many companies check how well they do with referral programs?
Many services and apps likely have referral programs. For example, ride-sharing apps like Uber let you activate a referral program using your own personalized code.
You can share that code with friends in your TikTok videos. Many streaming services and online stores also have referral programs, allowing you to earn extra money by sharing what you enjoy.
And guess what, TikTok has a referral program called TikTok Rewards. If you qualify, you can invite friends to join and earn points together. Just ensure you have a TikTok profile and that your friends have never used the app before.
Here’s how to make money on TikTok through referral:
- Visit the Profile, Discover, or For You page
- Tap the TikTok Rewards banner or widget
- Press the coin icon in the top left corner
- Find your referral link and invitation code to invite your friends to join TikTok
Read: Gank Creator Referral Program
8. Earn Money from TikTok LIVE Gifts
- Difficulty: Medium
- Potential Earnings: up to $100 per livestream
Have you ever watched a TikTok Live and liked what the creator was doing? Do you want to say thank you in a bigger way than just a like? With TikTok Live Gifts, you can.
And did you know this feature isn’t just for saying thank you? It’s how to make money on TikTok as a content creator. You heard it right. When your viewers send virtual gifts during a live stream, they turn into “Diamonds,” TikTok’s virtual currency. You can then exchange these Diamonds for real money.
It starts with a standard rose for about $0.005 and goes up to the TikTok Universe gift, which can earn you around $300. But, viewers buy the TikTok Universe for $600, and with a 50-50 revenue split, you keep only 50% of that.
You can show off your gaming skills through live streams or create educational content, like teaching English grammar. Be creative with your TikTok Live content.
Then how to get paid on TikTok from Live Gifts?
- Go live and tap Settings on the LIVE screen
- Toggle the LIVE Gifts setting
- Make any other adjustments for your session
- Tap Go LIVE to finish
9. Selling Shoutouts on TikTok
- Difficulty: Easy
- Potential Earnings: $20 to $500 per shoutout
How to make money on TikTok without promoting others’ products? One way is to sell shoutouts, which works best if you have a strong reputation or many followers.
When you give shoutouts, you make short videos that highlight a follower, brand, or event, like birthday wishes or product promotions. Shoutouts are paid videos for specific requests.
An example of shoutout content on TikTok is what The Rock does in his videos. This is how to earn money on TikTok with ease by mentioning a person’s or brand’s name while celebrating them, whether for a birthday, a grand opening, or an anniversary.
You can earn up to $20 to $500 per shoutout, depending on your follower count and promotion. Also, making special content for fans helps you connect better. This leads to more shoutout requests and bigger opportunities with brands.
Now, how to make money on TikTok with selling shoutouts on TikTok:
- Set your prices based on follower count and engagement
- Promote your shoutout service in your bio or through a video
- Consider joining platforms like Gank or Shoutcart for easy bookings
- Respond to requests from followers for personalized messages
- Create a short, engaging video that aligns with their request and your style
- Deliver the shoutout to the customer or share it on TikTok, as agreed
Read: How to Go Viral on TikTok
10. Sell Merchandise using TikTok Shop
- Difficulty: Medium
- Potential Earnings: $100 to $1,000 per month
Do you have cool merch your fans really want? Then make it simple for them to buy it. Use TikTok Shop to sell directly and earn money from your audience.
For some content creators, just sharing a link to their website or online store is enough. But with TikTok Shop, you can create your own online store to sell custom clothes, accessories, digital items, and branded products.
Don’t confuse TikTok for Content Creators with TikTok Shop for Sellers. If you want to sell your own products, choose TikTok Shop for Sellers. The former is for TikTok affiliates, where you sell others’ products and earn a commission.
Why is this one of the best ways to make money on TikTok?
Selling merchandise is more than income. It strengthens your personal brand. Whether you have a loyal fan base or are just starting, offering products that connects with your audience deepens your connection.
Custom-made T-shirts, phone cases, and stickers that align with your content or your personal brand can be the way on how to make money on TikTok.
What are the steps to monetize TikTok this way?
- Go to your TikTok profile > Settings > TikTok Studio
- Select the Monetization option and choose TikTok Shop for Sellers
- Log in and complete the registration information
- TikTok will request business details, including product categories
- Decide on merchandise to sell, like custom T-shirts, hoodies, or accessories
- Set up your storefront with high-quality photos, compelling descriptions, and competitive pricing
- Promote your products using TikTok’s content creation tools
- Go live to sell; TikTok LIVE allows real-time interaction with followers and exclusive discounts
11. Earn Steady Income with TikTok Subscription
- Difficulty: Medium
- Potential Earnings: $2 to $20 per month per user
Sponsored posts and Live Gifts can bring in great money, but for a reliable income, think about TikTok Subscription. It’s a monthly plan on TikTok that lets fans back their favorite creators.
The TikTok Subscription allows you to earn money from TikTok content by giving followers exclusive access. Like YouTube Memberships, your subscribers can enjoy benefits such as behind-the-scenes content, custom emojis, early access to videos, and private live streams.
It was started with Live Subscription that offered:
- Subscriber Badges — Subscribers get badges next to their names that evolve over time
- Custom Emotes — unique emotes crafted by creators for use in LIVE sessions
- Subscriber-Only Chat — lets creators and subscribers interact exclusively
It’s not just about Live Videos anymore. There are now Subscriber-Only Videos. These exclusive clips are available to subscribers who pay between $2 and $20 a month.
You can join the program and start earning money on TikTok if you:
- Have at least 100,000 followers
- Have 100,000 video views in the last calendar month, or
- Have live access
- Went live for at least 30 minutes in the last 28 days
- Have at least 1,000 followers
Once eligible, you can join Subscription and create exclusive content for your members. Decide what to offer, such as private live streams, behind-the-scenes videos, or exclusive tutorials.
12. Receive Donations from Third Party Platform
- Difficulty: Easy
- Potential Earnings: $2 to $20 per month per user
As of now, TikTok doesn’t let you get donations directly. That’s why platforms like Gank are helpful. You can show your followers your Gank page to collect donations for your projects or to improve your gaming setup if you stream.
You can add a link to your profile or make a video about your project to tell people you need their help. This is a good way to raise money on TikTok for special causes with small donations. It also keeps your fans updated about what you are doing.
Crowdfunding can be a way for you to make money. It lets your fans help them by giving small amounts of money. This type of crowdfunding lets you get donations straight from their followers. These can be one-time donation or regular contribution.
- So, how to make money on TikTok with third party platform like Gank?
- Register with your Google, Facebook, Twitch account
- Add profile picture
- Write profile description
- Start posting
- Setup donations, membership tiers and more
Read:
How Do You Make Money on TikTok
TikTok is a promising platform for content creators to earn money from their work. However, not everyone knows how to make money on TikTok.
But you have learned all the strategies to make money on TikTok in this article, right? Some of them are:
- join Creator Reward program
- get money from TikTok Pulse
- earn money from Sponsored Post
- make a deal with brands on partnership
- get money through referral program
- sell merchandise on TikTok Shop
- earn monthly income from subscription
Those are some ways to make money on TikTok. And some of the methods can also work well on Gank.
Our platform is designed for creators who want to earn more from their work. You can sign up for free and it comes with great benefits like membership features, donations, selling merchandise, and special commissions. Do you want to try it now?
