What Is Kick Streaming? All You Need to Know as a Streamer!

Twitch leads the live streaming service with a 71% share, but Kick is rising fast. So, what is Kick streaming?

Kick is a live video streaming platform that has made big deals with famous streamers like xQc, even in its beta phase. Its 95-5 revenue share model seems to work well, drawing many creators to the platform. But, why is that?

We’ll explore the details about the Kick.com streaming platform here. So, if you are thinking about Kick as your streaming option, then read to the end.

What Is Kick Streaming?

Kick is a live streaming platform that lets you broadcast content in real time and engage with your audience during those live sessions as a content creator.

This platform brings together gamers, artists, and streamers who loves creating unique content to entertain and educate their audience.

Like Twitch, Kick is a creator-friendly platform that offers many categories for content creators to showcase their creativity, from Just Chatting to gaming streams and IRL broadcasts.

Also, Kick streaming service works much like Twitch and YouTube Live. Viewers can interact with the streamer through Kick’s chat feature and even send tips to show their support.

While not as big as Twitch yet, Kick had over 1,642,801concurrent viewers at its peak in October 2024. Quite promising.

But, what makes people consider Kick as the new streaming platform, even though it’s still in beta?

Kick streaming platform not only provides a place for live broadcasts, but also allows you to save live clips and upload them for on-demand viewing.

If you’re used to popular streaming sites, you’ll find Kick’s interface and features a breeze to navigate. It’s a complete package for gamers and streamers alike.

And most importantly, if you want to earn money from on-demand videos, you should consider checking out Kick. What sets it apart is the attractive 95% revenue share for subscriptions, which is a great deal for anyone interested in channel monetization.

Not only that, Kick stands out from other platforms because of its relaxed content moderation policy. This could be one of the reasons why it has gained over 20 million users fast and continues to grow.

Who Owns Kick Streaming?

Kick.com streaming platform is owned by Easygo Entertainment Pty Ltd and operates under the name Kick Streaming Pty Ltd.

However, let’s not forget that Tyler Nikman, a streamer known as Trainwreckstv, is said to own the Kick streaming platform. But, he acts more as a non-owner advisor and a regular streamer.

Kick Streaming Pty Ltd is financially backed by Bijan Tehrani and Ed Craven, the co-founders of the popular betting website Stake.com.

So, if you see that gambling content and the Slots and Casino categories are often the second most popular on Kick, you shouldn’t be surprised.

But does it mean that this streaming platform limited to just casino and gambling content? Or can you stream any type of content you want?

What to Stream on Kick Streaming Platform?

In July 2024, Kick hit a peak with 7,385 live channels, according to StreamCharts. This showed a lively and diverse community, providing many different types of content for everyone to enjoy.

• Gaming — A rival to Twitch needs a section for gamers, right? Yes, many of Kick’s videos are about gaming, featuring famous games like Grand Theft Auto, Minecraft, and Fortnite. Top gamers like Ninja and xQc streamed these games and drew in thousands of viewers.
• IRL (In Real Life) — You can show your daily lives and connect with your audience through outdoor activities, travel vlogs, cooking demo, and fitness routines, and more. The most popular category in the IRL is Just Chatting
• Gambling — This category is quite controversial that makes some streamers think twice about going live on Kick streaming app. Unlike Twitch, Kick has a strong Slots & Casino section with up to 152.1 million hours watched in April 2024 alone.
• Music — Musicians, singers, and producers can live stream their performances in the Music category. This involves sharing creative processes and interacting with fans in real-time. Content can range from DJ sets to songwriting sessions and music production tutorials.
• Creative — Streamers can share talents like digital art, painting, crafting, or cooking in this category. For example, BobRossChannel streams painting sessions, and ChefMali provides live cooking tutorials.
• Alternative — The category for content that doesn’t fit regular categories, focusing on unique niches like Cyber Security or Crypto Trading. You can also stream ASMR content if you wish.

Kick vs Twitch: What Are The Differences?

Now that you know what is Kick streaming, let’s go deeper into its differences with Twitch:

Content Regulation

Those who spend a lot of time on Twitch will notice that Kick streaming service’s content categories are pretty much the same. They include gaming, lifestyle, and art among other genres.

However, Twitch has a strong regulation against content that are not work or family-friendly. Particularly, ones that involve nudity and gambling.

These adult topics aren’t always bad, depending on how you look at them. But it’s worth noting that, as of May 2022, Statista says the second largest group of Twitch users is those aged 16 to 24.

Since October 2022, Twitch has banned certain gambling streams to protect its community from potential harm.

Now, what is Kick streaming’s position on controversial topics that Twitch bans? Kick allows gambling broadcasts. You can even find a “slots & casino” category on its stream page.

Kick is also less forbidding when it comes to nudity. Its community guidelines rules out sexual-themed content, but live clips that show partial nudity like pool and hot tub parties are allowed.

Streamer Revenue

Both Twitch and Kick support monetization. One of the main methods on how to make money streaming on both platforms is through viewer subscription.

To start charging the audience with a subscription fee, you need to be an affiliate. So, what is Kick streaming and Twitch’s requirement to become an affiliate?

Twitch demands that you fulfill the following conditions:

• Have streamed for 8 hours
• Have streamed in seven different days
• Have an average of three viewers
• Gain 50 followers

Meanwhile, Kick’s affiliate status comes with the prerequisites below:

• Have streamed for five hours
• Gain 75 followers

With that in mind, you could say that becoming a Kick affiliate is a little easier. However, what really sets the two platforms apart is the revenue split.

Twitch takes 50% of streamers’ subscription revenue, while Kick only asks for 5%. So, if you ask, “what is Kick streaming’s biggest advantage over other platforms?”, the answer is the amount of income users can get from viewer subscription.

Support for Multistream

Another subject that makes Kick streaming service different from Twitch is users’ ability to stream on multiple platforms.

Twitch used to allow multistreaming. In June 2023, however, it stopped doing so. On top of that, the streaming service will take a termination fee of $25 for monetized users who wish to switch platforms.

What is Kick streaming’s policy on multistreaming? Fortunately, Kick does not restrict its creators to broadcast on other streaming services. In fact, it takes the opportunity to take disappointed Twitch streamers in by offering to cover the termination fee.

Read: Kick vs. Twitch

Who Streams on Kick?

Due to the benefits that Twitch does not offer, Kick has gained 12 million users until July 2023. Some of them are Twitch streamers who you may already know, including:

• Ninja
• xQc
• Amouranth
• GMHikaru
• Adin Ross
• CorinnaKopf

While other prominent content creators switched to Kick for their reasons, there is more to the story for xQc. The streamer, whose real name is Felix Lengyel, was offered $100 million to join the new broadcasting service.

How to Stream on Kick?

Now that you know “what is Kick streaming?”, you might be interested in doing live shows on the platform. Interestingly, broadcasting on Kick is similar to how to stream on Twitch. Here are the steps:

1. Visit Kick.com and create an account by clicking on Sign In on the top-right corner.
2. Once you are signed in, click your profile on the top-right corner and click Creator Dashboard.
3. In the Creator Dashboard, click the Settings tab, look for Stream URL and Stream Key, and copy both.
4. Open your live streaming encoder and enter the stream URL and key. To stream on Kick, you need an encoder that supports RTMP protocol, such as URay Coder and OBS Studio.
5. Make sure that your output settings are up to your preferences. You may also refer to Kick’s settings for an optimized result.
6. Go back to your Creator Dashboard and click Edit stream info. Set the broadcast title, category, and language. You can choose to restrict your live show for mature audiences too. If you are done, click Save.
7. Hit the live button on your streaming encoder.

What Is Kick Streaming: Wrap Up

You have learned what is Kick.com in this article. Kick is a new streaming platform that is obviously marketed as an alternative to Twitch.

Even though it has garnered popularity in just six months, Kick is still under development. So, we cannot say whether it has a promising future just yet.

Nevertheless, Kick might be an option for you who:

• Want to be able to earn more from viewer subscriptions. Especially, if you disagree with Twitch’s 50% revenue split.
• Want to stream on more than one platform to reach more audiences.
• Want to be more free with what you wear in front of the camera.

Since the question “what is Kick streaming?” is answered, what do you think about this new platform? Are you interested in joining?

Stay tuned to our Blog for more news and insights about the world of streaming and content creation!

FAQ about Kick Streaming Platform