With over 250,000 vodcasts on Spotify alone, video podcasting is surely on the rise. So if you want to catch the wave, you’ll need to learn the basics.
What is a vodcast? A vodcast is a video-powered podcast. It brings facial expressions and guest reactions to the forefront of your audience’s listening experience.
Thinking about launching your own podcast but still curious if it’s worth it? We’ll cover everything you need to know about vodcast here. Keep reading—your first episode is on the way!
What is a Vodcast?
A vodcast is short for video podcast. It’s a type of video content that features episodes released regularly and is mostly conversational, focusing on discussions and interviews.
Unlike regular videos on YouTube, which can be standalone or narrative-driven, vodcasts emphasize interaction between the host and guests.
So, vodcasts are a great option for content creators looking to deliver content that feels more conversational and consistent.
With vodcast, you can create engaging content that’s enjoyable to watch and listen to. Plus, you can help your audience anticipate regular episodes.
So, podcasts are audio-only, and vodcasts are fully video-based content, right? Not always. Many platforms, like Spotify, let you switch between formats.
That feature allows audiences to choose whether to listen or watch, depending on their preference.
On top of that, you can stream a vodcast online as on-demand video content or download it to watch anytime on your device on platforms like YouTube, Spotify, Vimeo, and others.
If you are a content creator, you can start creating content as a vodcaster from scratch, or you can launch a separate YouTube channel dedicated to video podcasting.
For example, Ali Abdaal has a main YouTube channel for regular content called Ali Abdaal. Then, he has a separate channel for his vodcast, Deep Dive with Ali Abdaal.
A vodcast is a video podcast that combines audio and visual content, allowing users to watch and listen to episodes on various platforms. Let’s learn how to host a vodcast!
Differences Between Vodcasts and Podcasts
You’ve learned what a vodcast means, right? Now let’s explore how a vodcast differs from a podcast:
1. Format
Podcasts are audio-only content that people listen to on platforms like Apple Podcasts. You can think of them as radio shows.
Vodcasts are video content. They feature visual interactions between hosts and guests, but they aren’t video-only content. Some platforms allow you to listen to them in an audio-only format.
2. Types of Content
Podcasts are great for interviews, storytelling, news, or educational content. Anything where good audio quality and a strong narrative really make a difference.
On the flip side, vodcasts are great for content that can use visual elements to enhance viewer understanding and engagement, especially when there are multiple people in the conversation.
3. Content Production
When it comes to content production, podcasts tend to be simpler because they focus only on audio quality. This means that recording and editing usually take less time.
In contrast, vodcasting demands more technical skills than podcasting. You have to think about set design, manage your on-screen presence, and deal with more complicated post-production work.
4. Production Setup
To start a podcast, all you really need is a decent microphone, some headphones, and audio editing software. That’s pretty much it.
When it comes to vodcasting, though, things get a little more involved. You’ll need cameras, lighting, and a great background. Plus, you still can’t skip out on good microphone and mixers as your video podcast equipment.
5. Initial Cost
The gear you pick not only influences how many items you’ll need but also how much you’ll spend to start your podcast or vodcast.
For a podcast, you can grab a microphone that runs anywhere from $50 to $200, and you can find some good editing apps or podcast software for free.
But if you’re going for a video podcast, you’ll want a solid camera, which can set you back between $300 and $1,000.
6. Content Structure
If you’re a content creator who likes to have a clear structure before you start recording, your approach to scriptwriting will be a bit different.
With podcasts, the focus is on spoken words, so you’ll need to tweak your script to fit that format.
On the other hand, vodcasts offer a bit more freedom. They usually feature more natural conversations, so you don’t have to stick to a strict script. Plus, you’ll want to include notes about any visuals you plan to use.
7. Content Consumption
Podcasts are a type of content to consume passively. People can listen to them while they drive, work out, or clean. This makes them perfect for multitasking.
Vodcasts can feel similar when viewers only listen to the audio. But, watching the video requires more focus to get the full experience.
8. Audience Engagement
Podcasts are made for passive listening. So they often provide little interaction with the content. They rely on listener feedback, which is received through reviews, ratings, and comments.
On the flip side, vodcasts are basically video content. They fit perfectly on platforms like YouTube, where they can really boost audience engagement.
People can leave comments and likes, and they might even clip or share the content on other platforms.
9. Audience Reach
Video podcasting can reach a bigger audience than just audio podcasts. But that doesn’t mean that launching a podcast will automatically get you more viewers than a video one.
Starting a podcast is all about building a community of listeners who can’t get enough of your voice. But your podcast distribution will be limited to the podcasting platforms only.
And if you go for a video podcast, you can engage both audio and visual audiences, and you’ll also have access to more platforms.
Benefits of Hosting a Vodcast
Now that you know the difference between a podcast and a vodcast, let’s talk about the benefits of hosting your own vodcast.
1. You Can Get Better Audience Engagement
Audio-only podcasts allow listeners to multitask, from working and studying to exercising. Video podcasts are different as they demand more focused attention.
Because of this, you can expect more people to pay attention to your video podcast. And when your audience understands the topic well, they have a stronger connection with the content.
As a result, they are more likely to get involved, like sharing or commenting on your episode.
2. It Will Boost Your Brand’s Visibility
If you’re a content creator, it’s important to make your brand easy to recognize. The more people know about you, the better it is for your growth.
In audio podcasting, people usually know your show by your intro music or your voice. But in video podcasting, you have many more ways to show your brand.
Your logo, colors, and how your studio looks can all help create a unique identity that makes you stand out.
3. You Can Have Better Content Discoverability
Vodcasts are great because your episodes might reach more people fast. Not only because you can share them to podcasting platforms, but also on social media platforms.
And with popular platforms like TikTok, it’s easier for anyone to share your vodcast clips. This helps them connect with more viewers and increases the chances of becoming viral.
4. You Can Repurpose Your Content Instantly
What if you could record your video podcast and then share it as both a video and an audio podcast? Isn’t that great? This is one of the main benefits of hosting a vodcast.
You don’t need to make different content. You get everything done in one take, which helps you connect with different audiences at the same time, often on the same platform.
5. You Can Unlock More Monetization Opportunities
If you run a regular podcast, what monetization options do you have? Mostly host-read ads and pre-recorded inserts, right?
But if you start a vodcast, you can explore many more ways to earn, such as video ads, banner overlays, and product placements. You can’t do this with just audio content.
You could also use a platform like Gank to get donations from your fans, or create membership tiers to share exclusive content. But, Vodcast offers more ways to make money.
Read Also: How do Podcasts Make Money
How to Start a Vodcast
Starting a podcast and a video podcast is quite similar. Here are the steps you should follow:
1. Start With a Great Podcast Idea
Coming up with a great vodcast idea is the first and most important step. Think about what really excites you. What could you chat about for hours and never get tired of?
Is it about random facts from current events? Or is it about gaming tips and tricks?
Your idea needs to last. Joe Rogan didn’t reach over 2,000 episodes by choosing a topic he could cover in a month. Ask yourself: “Can I create 50 episodes on this?”
2. Define Niche and Audience
Check out the podcast examples we shared. Do you think they talk about anything and everything? No, they don’t. They pick a niche.
Think of it this way: you wouldn’t throw a party without knowing your guests, right? The same goes for your vodcast. You need to know your audience before you start speaking into that mic.
Narrowing your focus on your niche and audience doesn’t limit you. It actually helps you become a trusted authority in your community.
3. Choose the Right Topic and Episode Format
Choosing the right topic and format is the first step in building your vodcast. Without it, you’re setting yourself up for failure.
Instead of just going for a broad “fitness podcast,” try focusing on something more specific, like “strength training for busy parents”.
Or, you could try something new, like Logan Paul did with his podcast, “Impaulsive.” He shifted from his vlog content to rebuild it through this fresh approach.
4. Find the Right Equipment for Your Vodcast
You’re stepping up your game. Now, it’s time to find the right gear. This is the key to your vodcast journey. While you don’t need to break the bank, you do need the basics.
Vodcast is all about video, but your voice is what draws people in. So, invest in a good mic to ensure clear, high-quality audio. People will want to listen, even without the video.
Next, get a good camera. Your smartphone can do the job, but if you can spend a bit more, look at the Canon EOS Rebel T7. You’ll also need some extra gear: lighting, headphones, a tripod, and more.
5. Pick the Right Video Podcast Platform
When It comes to a vodcast platform, YouTube stands out as a reliable option. But, don’t underestimate Spotify, a strong player in the podcast world. Each one has its strengths.
Or, do you want to use several platforms for your podcast at once? Choose platforms that fit your strategy.
YouTube offers a large audience and great SEO functionality. Spotify attracts audio lovers who are starting to explore video podcast right now. And Apple Podcasts has a loyal base of Apple users.
6. Prepare Your Script
If you think you can start your first vodcast episode without a script, think again. You might want to improvise, but a script keeps your content organized.
Start by outlining your episode. A solid vodcast script includes an engaging intro, 2-3 main points, smooth transitions, and a strong outro with a call to action.
Also, leave room for spontaneity. The best vodcasts blend preparation with genuine moments that connect with viewers.
7. Record Your First Episode
It’s time to record your first episode. First, set up your gear. Camera? Check. Mic? Check. Lighting? Check. Now, take a deep breath and hit record.
Before you dive in, do a quick test recording. There’s nothing worse than finding out your mic was off after an hour of talking.
Your first episode won’t be perfect, and that’s fine. Just look at Joe Rogan’s first YouTube video from 2009. Just have fun with it. If you’re enjoying yourself, your audience will too.
8. Do a Post-Production for Video Podcast Record
You don’t plan to upload your video podcast right after recording, right? Post-production is where the real work begins. It turns your raw footage into a polished episode.
For an audio-only podcast, you can often record, edit, and publish all in one place. Video podcasts require more work.
You’ll need editing software like Adobe Premiere or Final Cut Pro. This lets you cut out unnecessary parts, highlight the best moments, and create a smooth flow. These steps help make your podcast more enjoyable for your audience.
9. Promote Your Vodcast
The last thing you want is to create a great podcast episode that nobody knows about. That’s why you need to promote your podcast once it’s published.
Find a strategy that works for you. And one effective approach is to break your episode into bite-sized clips. Share these clips on Instagram Reels, TikTok, or Twitter.
This makes your content easy to share and can boost your reach on social media.
10. Make Money From Your Video Podcast
You’ve put in the effort to make great Vodcast episodes. Now, it’s time to make money from your work.
You can start with host-read ads. These are ads where you talk about products in your own voice. You can begin with affiliate marketing, earning commissions without needing a sponsor.
If you’re on YouTube, use monetization options like AdSense and Super Chats. You can also offer exclusive content or use platforms like Gank to sell merchandise.
Great Vodcasts Examples in 2025
Fantasy Footballers, The Misfits Podcast, and The Morning Toast were among the vodcasts Spotify mentioned in 2020. What other successful podcasts can inspire you in your niche?
1. The Joe Rogan Experience
The Joe Rogan Experience is a video podcast where Joe Rogan talks with different guests, like scientists, politicians, and artists. You can enjoy the channel on YouTube and Spotify.
The JRE stands out from other podcasts with its unique interview style. It has no strict time limits or set questions, focusing instead on long, genuine conversations.
2. Lex Fridman
Lex Fridman hosts deep interviews with leading minds in science, technology, and philosophy. While you can find his videos on Spotify, he is best known on YouTube.
He started this video podcast channel in 2018, focusing on artificial intelligence. Fridman’s relaxed and curious approach lead viewers grasp complex topics with fresh way.
3. H3 Podcast
This video podcast began as a YouTube channel in 2011. It has since grown into a popular show on Spotify. Hosted by Ethan Klein, it offers live commentary on internet culture, comedy, and current events.
The show airs several times a week and has shifted from interviews to a fully live format, supported by a dedicated production team.
4. Trash Taste
With over a million followers on YouTube, Trash Taste stands out as one of top vodcast examples.
This weekly video podcast features three Tokyo-based creators: Joey Bizinger, Garnt Maneetapho, and Connor Colquhoun. They dive into anime, Japanese culture, and life in Japan. Each episode usually lasts about two hours.
5. Impaulsive
You won’t find this video podcast on Spotify. It’s a popular podcast channel on YouTube, hosted by Logan Paul, Mike Majlak, and Spencer Taylor.
This lively podcast dives into entertainment, pop culture, and more. It features a visually engaging format with timestamps and visual references.
You’ll see how it shifts from Logan’s typical vlogs to a podcast that explores a wide range of topics.
What Is Vodcast: A Wrap Up
A vodcast is a video content that features a conversation between hosts and guests. It combines audio and visuals to grab attention and boost engagement.
You can stream or download vodcasts as a series of episodes. Shows like The Joe Rogan Experience, H3 Podcast, and Impaulsive can inspire you to create your own.
Start with a strong idea and choose your niche. Then, record your first episode and explore ways to make money. You can use host-read ads, product placements, or even accept donations and offer exclusive content for members through platforms like Gank.
We hope you find this useful. If you liked this article, subscribe to our blog for more tips on video podcasting and content creation.
