So, who makes the most money on TikTok? It’s Khaby Lame. He made about $26 million last year. Yes, he’s the highest paid TikToker at the moment.
Wondering who else is up there? We’ve ranked the 13 highest paid TikTok influencers for 2025. We’re sharing how they earn, which brands they’re working with, and what you can learn from them as a TikTok creator.
So without further ado, let’s dive in!
Top 13 Highest Paid Tiktokers in 2025
Here are the highest paid TikTokers who can inspire you on how to make money as a content creator:
1. Khaby Lame
- Followers: 161,000,000
- Niche: Comedy
- Estimated Earnings per Video: $257,583
- Brand Deals: Hugo Boss, Xbox, Epic Games, Airbnb, Binance, MoneyGram, State Farm, Walmart
Khaby Lame isn’t just TikTok’s highest-paid influencer. He proves that in today’s creator economy, staying quiet isn’t just valuable, it can make you a lot of money.
With annual earnings of around $20 million in 2025, he’s turning simple, hilarious gestures into brand partnerships with Hugo Boss, Xbox, Airbnb, and Juventus.
Who knew that saying nothing could build such a massive net worth? With a huge follower count and per-post earnings up to $750,000, he’s proof that being yourself can make you rich.
You heard that right. His silent reaction videos became so iconic, boasting an incredible engagement rate, that brands started competing to feature him in their sponsored content.
And his partnership with Hugo Boss shows how to align creator and brand. He walked Milan Fashion Week in custom BOSS pieces and debuted at the 2025 Met Gala in BOSS styling.
Khaby stands out as a highest paid TikToker by carefully choosing his brands. He has declined alcohol, cigarette, and tobacco deals to stay true to his values.
His source of income as one of the top 10 highest-paid TikTok stars:
- Brand Partnerships — Hugo Boss, Binance, Airbnb, MoneyGram multi-year deals with guaranteed fees + per-post bonuses
- Sponsored Posts — State Farm, Pepsi, Mr. Pink, Dream11 individual campaigns at $400K–$750K per post
- Merchandise — Khabyshop clothing and lifestyle products; Walmart exclusive kitchen collection
- Entertainment & Appearances — P&G’s reality show “Khaby Is Coming to America” (Tubi), Warner Bros. cameos, TV judging (Italia’s Got Talent), Fortnite skin royalties
- Native Platform Monetization — TikTok Creator Rewards Program; organic platform income
2. Charli D’Amelio
- Followers: 156,300,000
- Niche: Dance
- Estimated Earnings per Video: $249,914.16
- Brand Deals: Dunkin’ Donuts, Morphe 2, Hollister, Prada, Orosa Beauty
Charli D’Amelio started as a dancer and became the first TikTok star to hit 100 million followers. It goes to show that classic dancing can still build a huge entertainment empire.
She’s now making between $17.5 and $23.5 million a year, which puts her in the top 10 highest-paid TikTokers.
And the real takeaway is that it’s not just about one viral hit. It’s about building a real business from that fame and being willing to jump over to new platforms.
Charli and her family started D’Amelio Brands, turning her name into products for beauty, fashion, and lifestyle.
She also expanded into traditional media with her own Hulu show, The D’Amelio Show, appeared on Dancing with the Stars.
This shows Charli knew early: follow the trends, but build a real business behind them. So, in her position right it is not about how much TikTok pay anymore. It’s way more than that.
Her source of income as one of the highest paid TikToker:
- Brand Partnerships — Dunkin’, Prada, Revlon multi-year deals with $100K+ per post + performance bonuses via high engagement rates
- Merchandise & D’Amelio Brands — Social Tourist clothing line ($4–5M/year), D’Amelio Brands snacks and skincare sold at Walmart
- TikTok Native Monetization — Creator Rewards Program, affiliates, long-form videos earning 30–50% of total from platform RPM
- Television & Entertainment — Broadway debut in & Juliet, Hulu reality shows, Super Bowl ads like Sabra Hummus at $1M per gig
3. MrBeast
- Followers: 122,500,000
- Niche: Challenges
- Estimated Earnings per Video: $196,034
- Brand Deals: Amazon Prime Video, Lunchly, Verizon, DoorDash, Walmart, Roblox
Who makes the most money on TikTok? MrBeast is one of them. Though he’s mainly known for YouTube, he’s also a top TikTok earner with 122 million followers.
Using short-form content to funnel audiences into various revenue streams like brand partnerships and merchandise that generate millions? That’s what makes MrBeast stand out as a content creator.
Feastables, his health-inspired chocolate brand, hit $250 million in revenue, boosted by TikTok’s shopping features and viral snack challenges that Gen Z loves.
Beyond the flashy giveaways, MrBeast’s TikTok success is about being real and trusted. He avoids controversial deals—no alcohol or tobacco, like Khaby Lame. This keeps his family-friendly vibe.
That’s why brands like Jack Link’s want to collaborate on exclusive snacks in short TikTok videos.
If you’re a TikTok creator wanting to grow, MrBeast shows that mixing content, building brand trust, and blending stunts with business can earn you six or seven figures a month.
His source of income as one of the richest TikTokers:
- Brand Partnerships — Amazon’s $100M Beast Games seasons blending stunts with unscripted TV, Jack Link’s meat snacks for Gen Z, Formula E racing activations tying philanthropy to speed
- Merchandise & Ventures — Feastables $250M from Walmart international push inspired by health needs, Lunchly boxes disrupting kids’ meals post-mold buzz, MrBeast Lab toys with animated tie-ins
- Native Platform Monetization — YouTube ads via dubbed global channels, TikTok crossovers, Roblox experiences with $5M prizes and team collabs
- Entertainment & Philanthropy — Current fintech giveaways for teen banking, DoorDash hoodies funding Feeding America, #TeamWater raising millions through ethical streamer networks
4. Bella Poarch
- Followers: 93,100,000
- Niche: Gaming, Music, Fashion
- Estimated Earnings per Video: $148,944.22
- Brand Deals: HyperX, CosRX, SKIMS, HUGO, Valentino, Prada, Moncler
Bella Poarch’s rise wasn’t just about that one viral lip-sync video, M to the B. Her most-liked TikTok ever was like a Trojan horse, getting brands to look past the dance and see the artist behind it.
With annual earnings between $3.3–$5 million a year. She’s achieved what most TikTok creators don’t: building a real music career.
Her debut single, “Build a Bitch,” hit 266 million YouTube views and got MTV nominations. That boost made brands take her more seriously.
Bella is al about authenticity. When Valentino gave her complete creative freedom for their Voce Viva fragrance campaign, her video alone generated 69% of the entire campaign’s engagement
Luxury brands don’t do that for typical influencers. They do it for artists.
She also understood the gamer-musician crossover before most brands did. HyperX didn’t just make her a peripherals ambassador, they called it creating “a single metaverse” for music and gaming.
Her source of income as one of the top 10 highest-paid TikTok stars:
- Long-Term Brand Partnerships — Valentino, HUGO (co-designed collection), SKIMS, HyperX with guaranteed fees + creative control provisions
- Sponsored Posts — CosRX, La Roche-Posay, Moncler individual campaigns at $30,000 per post
- Music Career — Warner Records deal, album releases (“Dolls” EP, 2025 full-length album), streaming royalties across Spotify, Apple Music, YouTube Music
- Fashion Collaborations — RIPNDIP x Paca limited release (sold out immediately), HUGO x Bella co-designed pieces, Prada endorsements
- Gaming & Esports — HyperX peripherals ambassador, FaZe Clan and 100 Thieves collaborations, Fortnite Creator League team ownership
- Entertainment Management — A3 Artists Agency, upgraded to S10 Entertainment + CAA booking for premium opportunities
5. Addison Rae
- Followers: 88,300,000
- Niche: Dance, Entertainment
- Estimated Earnings per Video: $141,243.42
- Brand Deals: American Eagle, Reebok, Saint Laurent, Lucky Brand, Marc Jacobs
Addison Rae went from a college dropout in Louisiana to a $25 million entrepreneur because she figured out one thing fast: going viral is just a starting point, not the finish line.
With annual earnings between $8.5 million, Addison is more than a dance content creator. She moved on from just taking sponsorships to building her own brands.
She launched Item Beauty as its Chief Innovation Officer, designed her own fragrance, and co-created the Ultra Low Rise Flare jeans for Lucky Brand.
On top of that, she dropped a debut album that hit #4 on the Billboard 200 chart. At 24, she’s acting like a top celebrity.
The real secret to her success is that she wouldn’t settle for one-off ads. When Lucky Brand sent her some vintage jeans, she didn’t just post about them.
That’s right. She redesigned the whole product line, handled the creative direction, and told the story herself. That’s real co-creation, not just a simple sponsorship.
Her source of income as one of the highest paid TikTokers:
- Long-Term Brand Partnerships — Saint Laurent, Chanel, Marc Jacobs, Pandora multi-year deals with creative input provisions; American Eagle ($4.26M MIV in first 6 months)
- Sponsored Posts — Reebok, Hollister, Lululemon, IPSY individual campaigns at $155K–$219K per post
- Consumer Products — Item Beauty, Addison Rae Fragrance Line, co-designed Lucky Brand Ultra Low Rise Flare collection
- Entertainment — Netflix acquired the rights to ‘He’s All That’ starring Addison Rae in a deal worth over $20 million, Snap Originals “Addison Rae Goes Home” series, Spotify Original Podcast “Mama Knows Best”
- Music Career — Debut album “Addison” (Billboard 200 #4, June 2025), singles “Diet Pepsi,” “Aquamarine”; world tour (2025+)
- Gaming Collaborations — Square Enix’s War of the Visions: Final Fantasy Brave Exvius exclusive character and Vision Card partnership.
6. Zach King
- Followers: 81,900,000
- Niche: Digital Magic, Visual Illusions
- Estimated Earnings per Video: $131,056.98
- Brand Deals: Nescafé, Disney, Pepsi, Nickelodeon
Forget what you think about influencer cash. Zach King isn’t just a viral magician, he’s a strategic creator that blur the lines between content, creativity, and commerce on TikTok.
Chasing quick cash with viral challenges? Not him. Zach puts a lot into his creative freedom and turns down half-baked sponsorships to maintain authenticity.
Look at his global deal with Nescafé. It wasn’t a simple ad. He built a fun story around coffee, kicking off an innovative “coffee-hacking” trend that felt like his signature magic, not a sales pitch.
His King Studio isn’t just a name. It’s a creative hub shaping TikTok’s future, blending filmmaking with brand stories.
So yes, he is one of the richest TikTokers. But it’s not just about TikTok content. He’s also landing international book deals and film projects. Zach’s money game is layered, not just a quick win.
His source of income as one of the highest paid TikTok influencers:
- Brand Partnerships — Nescafé global campaigns, Adobe tools, multi-year deals with usage rights and illusion integrations.
- Sponsored Posts — TikTok videos at $50K-$100K per post.
- Merchandise & Products — Apparel, props, online editing courses, direct sales via TikTok Shop.
- Entertainment — Disney/Netflix royalties, book deals, The Amazing Race earnings, speaking gigs.
7. Kimberly Loaiza
- Followers: 83,700,000
- Niche: Beauty, Music, Entertainment
- Estimated Earnings per Video: $133,891.32
- Brand Deals: SHEIN, Sol Beauty and Care, Kaba Hair/Skin Care
Kimberly Loaiza isn’t just the most-followed Spanish-speaking female TikTok influencer. She’s the link between Latin America and the global creator scene.
She’s into beauty, music, and entertainment, setting trends for a big, diverse crowd. With her reach, she helps Latin American creators and brands go worldwide.
Her net worth is estimated between $12 and $17 million, and she’s done something most TikTok stars don’t. She’s built a legit music career with over 100 million Spotify streams.
What’s different about Kimberly? She started on YouTube with makeup tutorials, hair tips, and vlogs. So when she moved into music, her fans already trusted her, not just her viral videos.
And her SHEIN collab was a watershed moment. It was the first time SHEIN collaborated with a Mexican or Latin American female influencer.
Struggling to grow beyond just views? Kimberly shows you can turn dance trends into full albums and merch lines that generate ongoing revenue
Estimation of her income breakdown as the most-followed Spanish-speaking female influencer:
- Long-Term Brand Partnerships — SHEIN (two collections, 2020 + 2022, nearly 200M impressions); Sol Beauty and Care (190M+ impressions); Kaba Hair/Skin Care multi-year deals
- Sponsored Posts — TikTok campaigns at $60K–$129K per post; Instagram sponsorships
- Music Career — Recording deals; streaming royalties (100M+ Spotify plays); “Don’t Be Jealous” (303M YouTube views); “X Amor” debut album; “Me Perdiste” (20M Spotify plays)
- Live Performance & Touring — “Bye Bye World Tour” (2023) spanning Latin America and U.S. cities; concert merchandise revenue
- Consumer Products — Personal clothing line (independent brand, separate from SHEIN); tour merchandise
- YouTube Ad Revenue — $500K+ annually; averaging $26K–$79K monthly; 61M combined YouTube subscribers
8. ÇZN Burak
- Followers: 74,400,000
- Niche: Culinary
- Estimated Earnings per Video: $119,238.84
- Brand Deals: Own brand
Who makes the most money on TikTok in culinary niche? You might think of Salt Bae, but ÇZN Burak is the one you can’t ignore. He’s turning pans into cash with his big smile and huge portions.
That’s right. His famous smile while flipping giant kebabs catches everyone’s eye, making simple dishes go viral. He shows you can mix real tradition with a little show to get big engagement.
What can you learn from this richest TikToker? While many creators struggle to monetize their culture, Burak’s videos helped him build a restaurant chain in 11 countries with over 15 busy locations.
Cook with celebs like Ronaldo? Why not? It’s helped him get over 1.5 billion likes. With a net worth of $21.5 million, he’s one of TikTok’s top earners by mixing content with real-world ventures.
His source of income as one of the highest paid TikTok influencers:
- Brand Partnerships — Franchise fees from Dives Holding, Ronaldo venue royalties.
- Sponsored Posts — Cooking endorsements at $70K-$120K per video.
- Merchandise — CZN Burak branded spices, utensils via TikTok Shop.
- Restaurant — Revenues from 15+ global outlets, celebrity events, TV spots.
9. Dixie D’Amelio
- Followers: 54,500,000
- Niche: Music, Fashion, Lifestyle
- Estimated Earnings per Video: $87,220.98
- Brand Deals: Morphe 2, PUMA, Pull&Bear
Dixie D’Amelio shows how TikTok creators can use their sibling fame to build their own brand.
She first got popular doing fun dances and lip-syncs with her sister Charli, and people loved her realness, which helped her build a big, loyal fanbase.
Now, her earnings come from smart monetization. She’s launched her own music and fashion lines that feel personal and empowering.
Her content has shifted to teasing new music and showing outfit hauls. Brands love her because she makes promos relatable, like her comfy-glam shoe line with Lulus.
She’s a great example for creators to diversify. She co-launched Social Tourist with Hollister and started D’Amelio Footwear. That’s helped her reach an estimated net worth of $25 million.
Her source of income as a highest-paid TikToker:
- Brand Partnerships — Prada, Puma, and a multi-year apparel agreement with Abercrombie & Fitch Co. for her Social Tourist brand.
- Sponsored Posts — Lifestyle and fashion campaigns at an estimated $250,000 per post.
- Merchandise — A clothing brand, Social Tourist, in partnership with Hollister, and her own direct-to-consumer shoe line, D’Amelio Footwear.
- Entertainment — Album sales, streaming royalties, earnings from her family’s Hulu show, and appearances at events like the Jingle Ball tour.
10. Josh Richards
- Followers: 25,100,000
- Niche: Comedy, Entrepreneurship
- Estimated Earnings per Video: $40,186
- Brand Deals: Celsius, Amazon Prime Video, Ani Energy, Animal Capital, UnHide
Josh Richards proves that TikTok fame can become a serious business. He started with viral comedy sketches, building a following of 25 million people who trust his style.
He then co-founded Animal Capital, a $15 million venture firm that invests in Gen Z startups like fitness apps and other viral products.
That’s the mindset of a top-earning TikToker. He’s shaping the creator economy by turning his influence into ownership and real profit.
How much does he make a year? About $7 to $15 million, mostly from brand deals, investments, and media projects, not just Creator Rewards.
His BFFs Podcast lands big sponsorships, and his TikTok clips keep people hooked with a 1.47% engagement rate. Brands love working with him because he’s got an authentic style that really work.
HIs source of income as one of the top TikTok earners:
- Brand partnerships — Celsius, Amazon Prime Video, Mark Wahlberg venture.
- Sponsored posts — TikTok and Instagram deliverables at roughly $50K–$100K per post.
- Merchs — Ani Energy profits, Animal Capital, and product collaborations like UnHide and Dog for Dog.
- Entertainment — BFFs Podcast revenue, Thursday Night Football ambassadorship, production deals with Warner Bros. and Tubi
11. Kris Collins
- Followers: 50,600,000
- Niche: Comedy, Entertainment
- Estimated Earnings per Video: $81,012.69
- Brand Deals: Amazon Prime, Google Pixel, H&M, Pantene, Red Bull, Nickelback, Aerie
Did you know that lip-syncing to a John C. Reilly quote from “Step Brothers” can make you the highest-paid TikToker? That’s true, and Kris Collins is a great example.
She started as a hairdresser in Vancouver, but after one funny video went viral in 2020, she switched to making TikTok videos.
At first, she posted lip-syncs and family clips. But soon, she found her style with funny characters and recurring personas. Her most popular characters include a vampire-obsessed 12-year-old.
This approach worked well. Now, Collins has 50.6 million followers on TikTok, making her the most-followed creator from Canada and the 34th most-followed overall.
She didn’t stop there. She started a second TikTok channel and a joint channel with her partner Caleb Phelps called SourBoys, which is also their candy company.
Her source of income as one of the top TikTok earners:
- Long-Term Brand Partnerships — Amazon, Google Pixel, Pantene, Red Bull (lifetime supply + mountain celebration event)
- Sponsored Posts — H&M, Aerie, Pandora Jewelry, Pizza Hut, individual campaigns
- Consumer Products — Otto by Kris (fashion brand), SourBoys candy company (partnership with oompaville)
12. Avani Gregg
- Followers: 41,600,000
- Niche: Beauty
- Estimated Earnings per Video: $66,594.33
- Brand Deals: NYX Cosmetics, Lancôme, Skechers
Avani Gregg is one of the richest TikTokers and has an inspiring story. She was a competitive gymnast for 13 years and dreamed of going to the Olympics, but a back injury stopped her.
That could’ve been really tough. But instead of giving up, Avani picked up makeup. She started creating bold, eye-catching looks, and now she’s a big voice for Gen Z.
Her switch? It’s like magic. Her real connection with fans got her collabs with NYX Cosmetics for viral tutorials, Lancôme for glowing campaigns, and Skechers for everyday style.
Avani is TikTok’s top-paid creator because she mixes being real with empowering others. She shares honest videos about her mental health that really click with her Gen Z followers.
And that’s what makes brands like Morphe see her as a trusted self-care advocate.
Her source of income as a highest-paid TikToker:
- Brand Partnerships — Morphe, NYX Cosmetics, Lancôme multi-year collabs with product co-creation + performance bonuses
- Sponsored Posts — American Eagle, Skechers, Savage x Fenty campaigns at $25K–$100K per post
- Merchandise — Custom beauty drops like Dominique Cosmetics x Avani; EOS-inspired lines
- Entertainment — “Chicken Girls” acting gigs, magazine features, Hype House collabs
13. Loren Gray
- Followers: 53,100,000
- Niche: Music, Beauty, Fashion
- Estimated Earnings per Video: $84,912.91
- Brand Deals: Revlon, CapCut, Snapchat, State Farm, Skechers
Loren doesn’t need to post every day like Khaby or Charli. She makes up to $175K per TikTok because she’s been building trust for almost 10 years. Early birds really do have the edge, right?
And while most creators fade, she kept evolving and remains one of the highest paid TikToker.
She’s only 22 with a $5 million net worth, and she’s done chasing followers. Now, she’s all about creative control. While others are desperate to go viral, she’s naming eyeshadow shades for Revlon.
She says no to generic sponsorships and any brand that doesn’t fit her style.
When Revlon asked her to co-design the Fierce Angel Eyeshadow Palette, she named every shade herself, “Karaoke Queen” after her mom and “Big Shrimp” after her pets.
And her Tillys partnership is pure Loren. The campaign was called “full circle moment”.
She used to shop at Tillys in Pennsylvania, and now she’s designing collections that mix “Pennsylvania to Los Angeles.” It’s not just a brand deal, it’s her story.
Her source of income as one of the top 10 highest-paid TikTok stars:
- Long-Term Brand Partnerships — Revlon, Forever 21 , Tillys, State Farm (multi-category financial services)
- Sponsored Posts — CapCut, Snapchat brand ambassador, Skechers; CosRX skincare endorsements at $175K per TikTok post
- Consumer Products — &always jewelry brand, Loren’s Scents fragrance line, merchandise via lorengraymerch.com distributed through Hot Topic
Related: Highest Paid Twitch Streamers
TikTok Influencer Income Sources
Content creators have at least 9 ways to make money on TikTok. Here’s a quick summary of how influencers make money on the platform:
- Creator Rewards Program — This is TikTok’s primary direct monetization tool for eligible creators. You need over 10,000 followers and at least 100,000 views in the last 30 days. If a video gets 500,000 views, you could earn between $10 and $20.
- Sponsored Posts — Brand deals are the top income source, with 49.9% of creators earning most from sponsored posts. Charli D’Amelio charges at least $200,000 per post, while Khaby Lame makes up to $750,000 per post.
- Brand Ambassadorships — Unlike sponsored posts, this is a long-term partnership where you become an official representative for brands with exclusive promotions and relationships.
- TikTok Live Gifts — During live streams, your viewers can send gifts that you can convert into cash via TikTok’s diamonds. Top streamers can earn up to $20,000 weekly depending on their audience.
- TikTok Pulse — It lets eligible creators earn from ads after their videos. You can get 50% of the ad revenue. And CPMs on Pulse are much higher than regular TikTok CPMs, which are $6-$10.
- TikTok Series — Want to make money from your TikTok? You can bundle up to 80 videos and charge viewers. Prices go from $0.99 to $189.99, and they have to pay to see the whole collection.
- Merchandise Sales — Many TikTok influencers launch their own product lines. They sell branded clothes, accessories, and more. As a TikTok creator, you can make $1,000–$10,000 a month. You can also join third-party platforms like Gank.
- Affiliates — Beyond TikTok Shop, you can promote products from TikTok affiliates or other affiliate programs. Commissions are usually 5-25%, with fashion and beauty at 10-15%, and tech at 5-8%.
- Personalized Shout-Outs — With this, fans can pay you for personalized videos. They request, you have three days to accept, and a week to make them. You can set your own prices, and some charging up to $1,800.
Related: How Much Do YouTubers Make
Who Makes the Most Money on TikTok: A Wrap Up
Khaby Lame is among the highest-paid TikTokers, making $26 million a year. And he’s not doing it alone. You’ll find Charlie D’Amelio, Bella Poarch, and Zach King right there with him.
Simply put, the creator economy is real. But keep in mind that while TikTok’s built-in monetization is great, the real money often comes from brand deals and sponsorships.
Your followers are assets, but your monetization strategy is key.
So, you might want to check out Gank, a platform made for creators like you. You can join for free and start making money from donations, exclusive content, special commissions, and selling merch.
