{"id":9694,"date":"2024-09-12T09:10:59","date_gmt":"2024-09-12T09:10:59","guid":{"rendered":"https:\/\/ganknow.com\/blog\/?p=9694"},"modified":"2025-06-02T02:38:47","modified_gmt":"2025-06-02T02:38:47","slug":"how-to-go-live-on-instagram","status":"publish","type":"post","link":"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/","title":{"rendered":"How to Go Live on Instagram: All You Need to Know"},"content":{"rendered":"\n<p>&#8220;We&#8217;re live! We&#8217;re live!&#8221; You might feel that thrill with your friends when you learn how to go live on Instagram.<\/p>\n\n\n\n<p>Imagine connecting with your audience in real-time, sharing updates straight from your phone with just a tap of the Instagram Live button. It\u2019s a whole new level of excitement, right?<\/p>\n\n\n\n<p>Well, it\u2019s more than just hitting that button, though. Here, we\u2019ll dive into how to go live on Instagram and why it\u2019s a game changer for content creators, especially those who want to boost their following.<\/p>\n\n\n\n<p>Let\u2019s get into all the details about Instagram Live!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents :<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#What_is_Instagram_Live\" title=\"What is Instagram Live?\">What is Instagram Live?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Benefits_of_Going_Live_on_Instagram\" title=\"Benefits of Going Live on Instagram\">Benefits of Going Live on Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Anyone_Can_Use_It\" title=\"Anyone Can Use It\">Anyone Can Use It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Show_Authenticity\" title=\"Show Authenticity\">Show Authenticity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Boost_Visibility\" title=\"Boost Visibility\">Boost Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Get_Real-time_Interaction\" title=\"Get Real-time Interaction\">Get Real-time Interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Get_Better_Engagement\" title=\"Get Better Engagement\">Get Better Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Drive_More_Traffic\" title=\"Drive More Traffic\">Drive More Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Earn_More_from_Your_Content\" title=\"Earn More from Your Content\">Earn More from Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Test_New_Ideas_and_Formats\" title=\"Test New Ideas and Formats\">Test New Ideas and Formats<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#How_to_get_live_on_Instagram_on_Mobile\" title=\"How to get live on Instagram on Mobile\">How to get live on Instagram on Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#How_to_Go_Live_on_Instagram_on_PC\" title=\"How to Go Live on Instagram on PC\">How to Go Live on Instagram on PC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#IG_Live_Tips_for_Content_Creators\" title=\"IG Live Tips for Content Creators\">IG Live Tips for Content Creators<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Dont_Go_Unprepared_Too_Often\" title=\"Dont Go Unprepared Too Often\">Dont Go Unprepared Too Often<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Use_the_Practice_Mode\" title=\"Use the Practice Mode\">Use the Practice Mode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Define_Your_Goal\" title=\"Define Your Goal\">Define Your Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Promote_Your_Instagram_Live\" title=\"Promote Your Instagram Live\">Promote Your Instagram Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Dont_Forget_to_Engage_With_Your_Audience\" title=\"Don&#8217;t Forget to Engage With Your Audience\">Don&#8217;t Forget to Engage With Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Try_Different_Format_of_Live_on_Instagram\" title=\"Try Different Format of Live on Instagram\">Try Different Format of Live on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Share_Behind-the-Scene_Moments\" title=\"Share Behind-the-Scene Moments\">Share Behind-the-Scene Moments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Use_Instagram_Live_Badges\" title=\"Use Instagram Live Badges\">Use Instagram Live Badges<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#How_to_Get_Live_on_Instagram_Wrap-Up\" title=\"How to Get Live on Instagram: Wrap-Up\">How to Get Live on Instagram: Wrap-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#FAQ_about_How_do_You_Go_Live_on_Instagram\" title=\"FAQ about How do You Go Live on Instagram\">FAQ about How do You Go Live on Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#What_do_you_need_to_go_live_on_Instagram\" title=\"What do you need to go live on Instagram?\">What do you need to go live on Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#Why_cant_I_go_live_on_Instagram\" title=\"Why can&#8217;t I go live on Instagram\">Why can&#8217;t I go live on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#When_to_go_live_on_Instagram\" title=\"When to go live on Instagram\">When to go live on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#How_many_followers_do_you_need_to_go_live_on_Instagram\" title=\"How many followers do you need to go live on Instagram?\">How many followers do you need to go live on Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#How_do_you_turn_on_live_status_on_Instagram\" title=\"How do you turn on live status on Instagram?\">How do you turn on live status on Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#How_to_go_live_with_someone_on_Instagram\" title=\"How to go live with someone on Instagram?\">How to go live with someone on Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-instagram\/#How_long_can_you_go_live_on_Instagram\" title=\"How long can you go live on Instagram?\">How long can you go live on Instagram?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Instagram_Live\"><\/span>What is Instagram Live?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram Live is a feature that lets <a href=\"https:\/\/ganknow.com\/blog\/content-creator\/\">content creators<\/a> broadcast in real-time in front of their followers. With this feature, they can connect and engage with their audience better and easier. (We&#8217;ll learn about it later.)<\/p>\n\n\n\n<p>Launched in November 2016, IG Live quickly gained popularity and joined the ranks of top features like Instagram Stories and <a href=\"https:\/\/ganknow.com\/blog\/what-is-a-reel-on-instagram\/\">Reels<\/a>.<\/p>\n\n\n\n<p>That&#8217;s right. Instagram has over <a href=\"https:\/\/www.statista.com\/topics\/1882\/instagram\/\" target=\"_blank\" rel=\"noopener\">2 billion users<\/a> and 500 million daily active users. And you know what, among them, 100 million are watching and creating live videos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"1024\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-Simply-tap-the-Live-option-when-creating-a-new-content-498x1024.webp\" alt=\"How to go live on Instagram? Simply tap the Live option when creating a new content\" class=\"wp-image-9702\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-Simply-tap-the-Live-option-when-creating-a-new-content-498x1024.webp 498w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-Simply-tap-the-Live-option-when-creating-a-new-content-146x300.webp 146w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-Simply-tap-the-Live-option-when-creating-a-new-content-150x308.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-Simply-tap-the-Live-option-when-creating-a-new-content-450x925.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-Simply-tap-the-Live-option-when-creating-a-new-content.webp 655w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure>\n\n\n\n<p>This is amazing for a feature that shows the real feeling of the moment. It is not like the polished <a href=\"https:\/\/ganknow.com\/blog\/instagram-carousel\/\">Carousel<\/a> posts and edited Feed posts that try to look perfect, which is what Instagram is known for.<\/p>\n\n\n\n<p>Instagram Live focuses on spontaneous content. Each time someone goes live, it\u2019s different and keeps people interested. This is why people watch Live videos for about 24.41 minutes, which is <a href=\"https:\/\/growthoid.com\/instagram-live-statistics\/\" target=\"_blank\" rel=\"noopener\">27% longer<\/a> than the 18 minutes they spend on regular videos.<\/p>\n\n\n\n<p>And there&#8217;s even more to it. The best part is how simple it is to go live. You can stream straight from the mobile app, and the menu is there for all users. And if you qualify, you can also go live from your desktop, but that option is still in beta.<\/p>\n\n\n\n<p>Live on Instagram is more than just a feature. It&#8217;s a big part of our culture. It highlights our desire for real-time connection in social media era. That&#8217;s why apps like TikTok are also getting so many users from <a href=\"https:\/\/ganknow.com\/blog\/how-to-go-live-on-tiktok\/\">TikTok Live<\/a>.<\/p>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/ganknow.com\/blog\/facebook-live-stream\/\">What is Facebook Live Stream<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Going_Live_on_Instagram\"><\/span>Benefits of Going Live on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a part of the <a href=\"https:\/\/creators.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram for Creators<\/a>, what Instagram Live has to offer for you as a live streamer?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anyone_Can_Use_It\"><\/span>Anyone Can Use It<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram Live is a feature for everyone, not a program for specific users. You can just press the &#8220;Live&#8221; button on the app and start sharing your videos right away.<\/p>\n\n\n\n<p>And, you don\u2019t need a specific number of followers to go live. Anyone can join your stream, which helps you reach more people. Just remember, your account must be at least 30 days old, and your profile needs to be public.<\/p>\n\n\n\n<p>Whether you&#8217;re a <a href=\"https:\/\/ganknow.com\/blog\/social-media-influencer\/\">influencer<\/a> or an established brand, Instagram Live is a useful feature to use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Show_Authenticity\"><\/span>Show Authenticity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Going live on Instagram shows your authentic self. It means your audience can see behind-the-scenes moments and how you handle unexpected moment and spontaneous conversation in real time.<\/p>\n\n\n\n<p>That can be hard and that&#8217;s why you need to know how to go live on Instagram.<\/p>\n\n\n\n<p>You need to be authentic and at the same time plan great content for your fans, especially if you\u2019re an influencer. Why? About <a href=\"https:\/\/sproutsocial.com\/insights\/authenticity-on-social-media\/\" target=\"_blank\" rel=\"noopener\">50% of your viewers<\/a> value authenticity as the top quality in you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boost_Visibility\"><\/span>Boost Visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What if you could tell everyone you&#8217;re live, and your content is right at the top of their Instagram feeds? That would be great to boost your views.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"564\" height=\"1024\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Instagram-live-will-be-shown-as-a-notification-in-the-top-of-your-IG-Feed-564x1024.webp\" alt=\"Instagram live will be shown as a notification in the top of your IG Feed\" class=\"wp-image-9704\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Instagram-live-will-be-shown-as-a-notification-in-the-top-of-your-IG-Feed-564x1024.webp 564w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Instagram-live-will-be-shown-as-a-notification-in-the-top-of-your-IG-Feed-165x300.webp 165w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Instagram-live-will-be-shown-as-a-notification-in-the-top-of-your-IG-Feed-150x272.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Instagram-live-will-be-shown-as-a-notification-in-the-top-of-your-IG-Feed-450x817.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Instagram-live-will-be-shown-as-a-notification-in-the-top-of-your-IG-Feed.webp 741w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure>\n\n\n\n<p>And you don\u2019t have to shout. Instagram will let your followers know when you go live, so they\u2019ll see you\u2019re on. And being at the top of the feed? That grabs attention fast, right? It really helps your live stream reach more people than regular posts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Real-time_Interaction\"><\/span>Get Real-time Interaction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Going live on Instagram is a great way to connect with your audience right away. You can answer questions and chat directly with your followers. It really helps create a welcoming and personal vibe.<\/p>\n\n\n\n<p>Plus, when you\u2019re active and responsive, it shows your audience you care. Not to mention that before starting Instagram live, you&#8217;ll know who are active by the time you prepare for your live session.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Better_Engagement\"><\/span>Get Better Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For the audience, going live is all about catching it or missing it. It\u2019s not like regular posts that they can check out anytime. They really have to be there when you&#8217;re going live on Instagram.<\/p>\n\n\n\n<p>When people join a live event on Instagram, they feel part of something exciting. They get instant updates, making them feel special. That\u2019s why Instagram Live gets more likes, comments, and shares (<a href=\"https:\/\/ganknow.com\/blog\/how-to-engage-your-audience\/\">engagement<\/a>). Everyone wants to be the first to react, especially for their favorite creators.<\/p>\n\n\n\n<p>So, when you ask: How effective are Instagram lives for content creators? It is effective if you know how to get live on Instagram right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drive_More_Traffic\"><\/span>Drive More Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So, let\u2019s say you want to promote your new merchandise as a content creator. Or a brand promoting a new product. You could offer a special discount to the lucky few who join your Instagram Live. Exciting, right?<\/p>\n\n\n\n<p>That\u2019s why so many people go live on Instagram. It really helps boost traffic by creating a sense of urgency or offering limited edition deals. You can send your viewers to your website to make a purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"650\" height=\"1024\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-benefits-of-live-on-Instagram-is-to-drive-traffic-and-conversions-650x1024.webp\" alt=\"One of the benefits of live on Instagram is to drive traffic and conversions\" class=\"wp-image-9705\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-benefits-of-live-on-Instagram-is-to-drive-traffic-and-conversions-650x1024.webp 650w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-benefits-of-live-on-Instagram-is-to-drive-traffic-and-conversions-190x300.webp 190w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-benefits-of-live-on-Instagram-is-to-drive-traffic-and-conversions-768x1210.webp 768w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-benefits-of-live-on-Instagram-is-to-drive-traffic-and-conversions-150x236.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-benefits-of-live-on-Instagram-is-to-drive-traffic-and-conversions-450x709.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-benefits-of-live-on-Instagram-is-to-drive-traffic-and-conversions.webp 772w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>Many brands and content creators do this, like Tanya Tailor, who promotes her new fashion collection on Instagram <a href=\"https:\/\/ganknow.com\/blog\/how-to-livestream-an-event\/\">Live Events<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Earn_More_from_Your_Content\"><\/span>Earn More from Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We\u2019ve talked about <a href=\"https:\/\/ganknow.com\/blog\/how-to-make-money-on-instagram\/\">making money on Instagram<\/a> with features like Badges. When you go live, your followers can buy Badges to support you. It\u2019s a great way for your audience to show appreciation for your content right away.<\/p>\n\n\n\n<p>You can also explore other ways to make money, like affiliate marketing. Just share your unique links for followers to buy products. This can turn your love for content creation into great income, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Test_New_Ideas_and_Formats\"><\/span>Test New Ideas and Formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes you just want to test out new ideas and formats without all the prep, right? That\u2019s where Instagram Live comes in. It\u2019s a great way to see if things work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"636\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-use-Instagram-live-to-test-ideas-like-hosting-giveaways.webp\" alt=\"You can use Instagram live to test ideas like hosting giveaways\" class=\"wp-image-9708\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-use-Instagram-live-to-test-ideas-like-hosting-giveaways.webp 815w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-use-Instagram-live-to-test-ideas-like-hosting-giveaways-300x234.webp 300w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-use-Instagram-live-to-test-ideas-like-hosting-giveaways-768x599.webp 768w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-use-Instagram-live-to-test-ideas-like-hosting-giveaways-150x117.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-use-Instagram-live-to-test-ideas-like-hosting-giveaways-450x351.webp 450w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><figcaption class=\"wp-element-caption\">Source: OpinionStage<\/figcaption><\/figure>\n\n\n\n<p>For example, if you\u2019re curious about whether a giveaway works for your audience, it\u2019s worth a try. Giveaways are said to boost engagement. Plus, brands that do giveaways on Instagram grow their followers <a href=\"https:\/\/www.opinionstage.com\/blog\/contest-giveaway-statistics\/\" target=\"_blank\" rel=\"noopener\">70% faster than those that don\u2019t<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_get_live_on_Instagram_on_Mobile\"><\/span>How to get live on Instagram on Mobile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From the Instagram app, whether it is Android or iPhone, this is how to go live on Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-1024x1024.webp\" alt=\"How to get live on Instagram? Start with create new post and choose Live\" class=\"wp-image-9700\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-1024x1024.webp 1024w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-300x300.webp 300w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-150x150.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-768x768.webp 768w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-1536x1536.webp 1536w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-2048x2048.webp 2048w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-450x450.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-Start-with-create-new-post-and-choose-Live-1200x1200.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Open the Instagram App<\/strong> \u2014 Launch the app on your mobile device and make sure you have logged in to your account.<\/li>\n\n\n\n<li><strong>Access the Camera<\/strong> \u2014 Tap the <strong>Plus<\/strong> icon at the bottom center of your home feed or at the top right of the app.<\/li>\n\n\n\n<li><strong>Select &#8216;Live&#8217; Option<\/strong> \u2014 At the bottom of the screen, you\u2019ll see options like &#8216;Post&#8217;, &#8216;Story&#8217;, and &#8216;Reels&#8217;. Swipe right until you find <strong>Live<\/strong> and tap on it.<\/li>\n\n\n\n<li><strong>Add Title<\/strong> \u2014 You can add a title to your live video to let your followers know what it\u2019s about, but this is optional.<\/li>\n\n\n\n<li><strong>Choose Everyone<\/strong> \u2014 By default, you will go live on Instagram in front of your followers, but you can also set it to just your close friends, or practice.<\/li>\n\n\n\n<li><strong>Tap Live<\/strong> \u2014 Simply tap Live to go live on Instagram when you have a countdown timer to get ready.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-1024x1024.webp\" alt=\"You can add title and choose everyone when going live on Instagram\" class=\"wp-image-9707\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-1024x1024.webp 1024w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-300x300.webp 300w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-150x150.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-768x768.webp 768w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-1536x1536.webp 1536w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-2048x2048.webp 2048w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-450x450.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/You-can-add-title-and-choose-everyone-when-going-live-on-Instagram-1200x1200.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Some steps to add on how to get live on Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-1024x1024.webp\" alt=\"Customize Instagram Live Stream with effects if you want\" class=\"wp-image-9698\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-1024x1024.webp 1024w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-300x300.webp 300w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-150x150.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-768x768.webp 768w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-1536x1536.webp 1536w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-2048x2048.webp 2048w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-450x450.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Customize-Instagram-Live-Stream-with-effects-if-you-want-1200x1200.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Customize<\/strong> \u2014 Basically, that\u2019s how to go live on Instagram. But if you want to add some fun, you can customize effects or invite people to join your live.<\/li>\n\n\n\n<li><strong>Additional Settings<\/strong> \u2014 You can stick with the default settings, but you can also add a moderator, turn off comments, or disable requests to go live based on your preferences for each session.<\/li>\n\n\n\n<li><strong>Control Duration<\/strong> \u2014 It\u2019s a good idea to activate the timer so you know how long you\u2019ve been live on Instagram. This helps you manage the duration that works best for your audience based on your data analysis.<\/li>\n\n\n\n<li><strong>End the Session and Share<\/strong> \u2014 To end your Instagram live session, simply tap the X button. You\u2019ll be asked if you want to share it, save insights, or discard the media.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-1024x1024.webp\" alt=\"Activate the timer to control duration of your stream\" class=\"wp-image-9697\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-1024x1024.webp 1024w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-300x300.webp 300w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-150x150.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-768x768.webp 768w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-1536x1536.webp 1536w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-2048x2048.webp 2048w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-450x450.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/Activate-the-timer-to-control-duration-of-your-stream-1200x1200.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Go_Live_on_Instagram_on_PC\"><\/span>How to Go Live on Instagram on PC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most of the time, using the Instagram app is enough to go live in front of your audience for the first time. But if you want to go live on Instagram using a PC, here are the steps:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-on-PC-Start-with-the-Live-Video-option-1024x523.webp\" alt=\"How to go live on Instagram on PC? Start with the Live Video option\" class=\"wp-image-9701\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-on-PC-Start-with-the-Live-Video-option-1024x523.webp 1024w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-on-PC-Start-with-the-Live-Video-option-300x153.webp 300w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-on-PC-Start-with-the-Live-Video-option-768x392.webp 768w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-on-PC-Start-with-the-Live-Video-option-150x77.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-on-PC-Start-with-the-Live-Video-option-450x230.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-on-PC-Start-with-the-Live-Video-option-1200x613.webp 1200w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-go-live-on-Instagram-on-PC-Start-with-the-Live-Video-option.webp 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to instagram.com and log into your account.<\/li>\n\n\n\n<li>On the right-hand side, click &#8220;Create&#8221; and choose &#8220;Live Video.&#8221;<\/li>\n\n\n\n<li>Add the title for your live session, just like you would on your device.<\/li>\n\n\n\n<li>Choose Public, Close Friends, or Practice.<\/li>\n\n\n\n<li>Click Next to get the Stream URL and Stream Key.<\/li>\n\n\n\n<li>Go to your streaming software, like Restream or StreamYard, and set it up using the information from Instagram.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"671\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-on-PC-by-having-the-key-stream.webp\" alt=\"How to get live on Instagram on PC by having the key stream\" class=\"wp-image-9699\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-on-PC-by-having-the-key-stream.webp 999w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-on-PC-by-having-the-key-stream-300x202.webp 300w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-on-PC-by-having-the-key-stream-768x516.webp 768w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-on-PC-by-having-the-key-stream-150x101.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/How-to-get-live-on-Instagram-on-PC-by-having-the-key-stream-450x302.webp 450w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/figure>\n\n\n\n<p><strong>Related<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ganknow.com\/blog\/live-streaming-platforms\/\">Best Live Streaming Platforms<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ganknow.com\/blog\/streaming-software\/\">Best Streaming Software<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ganknow.com\/blog\/how-to-live-stream-on-youtube\/\">How to Livestream on YouTube<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IG_Live_Tips_for_Content_Creators\"><\/span>IG Live Tips for Content Creators <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You know how to get live on Instagram, right? If you want to start going live right now, what tips can help make your live session stand out?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Go_Unprepared_Too_Often\"><\/span>Dont Go Unprepared Too Often<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram Live is about being real, so go live whenever and wherever you want. But remember to prepare a little before you start.<\/p>\n\n\n\n<p>Choose a quiet place for your live session. Background noise can drown you out and make your audience lose interest. Whether you\u2019re going live from your car, like what Gary Vee usually did, just avoid busy areas. Focus on good sound quality while keeping it spontaneous and genuine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_Practice_Mode\"><\/span>Use the Practice Mode<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No pressure! You don\u2019t have to go live on Instagram if you\u2019re not ready. If you\u2019re a beginner, try &#8220;Practice Mode&#8221; to get comfortable first. This feature lets you test your setup and learn the live interface without going live.<\/p>\n\n\n\n<p>Want to invite friends for a collab live? You can. In Practice Mode, invite them privately to see how they interact. This helps ensure everything runs smoothly before you go live to your audience.<\/p>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/ganknow.com\/blog\/how-to-collab-post-on-instagram\/\">How to Collab Post on Instagram<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Goal\"><\/span>Define Your Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s not just about having great video or audio on Instagram Live. You really need to figure out what you want to achieve with your broadcast.<\/p>\n\n\n\n<p>Are you promoting a product, sharing useful information, or engaging with your audience? Knowing this will help you organize your content and deliver a clear message. Different goals need different approaches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promote_Your_Instagram_Live\"><\/span>Promote Your Instagram Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unless you\u2019re very famous, you\u2019ll need to promote your Instagram Live. Sharing details about your session creates excitement. Tease the topics or special guests in advance to attract more interest.<\/p>\n\n\n\n<p>If you\u2019re planning a yoga session, post a few days ahead with, \u201cTomorrow-Sunday morning &#8211; 10:30 AM. I will be teaching a beginner yoga class..\u201d This reminds followers and builds anticipation, making them more likely to join.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"1024\" src=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-tips-for-Instagram-live-is-Promote-your-Live-sessions-534x1024.webp\" alt=\"One of the tips for Instagram live is Promote your Live sessions\" class=\"wp-image-9706\" srcset=\"https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-tips-for-Instagram-live-is-Promote-your-Live-sessions-534x1024.webp 534w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-tips-for-Instagram-live-is-Promote-your-Live-sessions-156x300.webp 156w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-tips-for-Instagram-live-is-Promote-your-Live-sessions-150x288.webp 150w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-tips-for-Instagram-live-is-Promote-your-Live-sessions-450x863.webp 450w, https:\/\/ganknow.com\/blog\/wp-content\/\/uploads\/2024\/09\/One-of-the-tips-for-Instagram-live-is-Promote-your-Live-sessions.webp 702w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Forget_to_Engage_With_Your_Audience\"><\/span>Don&#8217;t Forget to Engage With Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s not enough to just know how to go live on Instagram, you also need to talk with your audience.<\/p>\n\n\n\n<p>Start by welcoming your viewers and responding to their comments. Using their names makes it feel personal and shows you care. Remember to ask questions, use polls, and give shoutouts to keep things fun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Try_Different_Format_of_Live_on_Instagram\"><\/span>Try Different Format of Live on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The last thing you want is for your Instagram live to be boring. So, mix it up a bit. Even if you\u2019re mostly promoting your merch, try using different angles and formats to keep things engaging.<\/p>\n\n\n\n<p>For example, if you\u2019re a fitness influencer, you could share workout tips, give behind-the-scenes looks at your trainers, or invite well-known athletes to join you.<\/p>\n\n\n\n<p>Also, don\u2019t forget to use built-in features like filters, stickers, and music to elevate your content. Filters add a creative touch, and stickers make your posts more interactive!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Share_Behind-the-Scene_Moments\"><\/span>Share Behind-the-Scene Moments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram stories are a great way to share behind-the-scenes moments. Take a picture, post it, and it\u2019s gone in 24 hours. But going live on Instgram takes it to the next level.<\/p>\n\n\n\n<p>This is your chance to show the real content: the messy desk, brainstorming sessions, and funny moments. Sharing your daily life helps your audience feel like they are part of the action, not just watching from the sidelines.<\/p>\n\n\n\n<p>Not everyone will see your live stream, but those who do might share it. They\u2019ll get a sneak peek into something special that others miss.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Instagram_Live_Badges\"><\/span>Use Instagram Live Badges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A top tip for going live on Instagram is to use live badges. These are gifts that viewers can buy to show their support, and you keep all the earnings\u2014unlike the 50% cut on TikTok Live.<\/p>\n\n\n\n<p>This setup is a win-win! Fans get to support their favorite creators and earn badges, which really strengthens that connection. And for creators? It\u2019s awesome because they get direct financial support from fans to keep chasing their passion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Live_on_Instagram_Wrap-Up\"><\/span>How to Get Live on Instagram: Wrap-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Going live on Instagram is a breeze, right? You can just choose the Live feature when creating a new post and hit the Broadcast button to start.<\/p>\n\n\n\n<p>Despite its simplicity, Instagram Live offers many benefits. It can showcase your authenticity as a content creator while at the same time boosting your content visibility and even helping you earn more from your content.<\/p>\n\n\n\n<p>That&#8217;s all for now. We hope this helps you leran how to go live on Instagram. And to earn money beyond Instagram Live, you can always join <a href=\"https:\/\/ganknow.com\/\">Gank<\/a> for free and start making money from donations, merchandise sales, and memberships. See you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_about_How_do_You_Go_Live_on_Instagram\"><\/span>FAQ about How do You Go Live on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1726131598110\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_do_you_need_to_go_live_on_Instagram\"><\/span>What do you need to go live on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To go live on Instagram, here\u2019s what you need: a working Instagram account that has been active for at least 30 days, a smartphone or tablet with a front-facing camera, and a good internet connection. Also, make sure you have the latest version of the Instagram app on your device.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726131603627\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Why_cant_I_go_live_on_Instagram\"><\/span>Why can&#8217;t I go live on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There are a few reasons this might be happening. Your internet could be slow, there might be an issue with your phone, or your Instagram app may need an update. You could also be violating Instagram&#8217;s community guidelines.<br \/>If you\u2019ve checked all this and still can\u2019t go live, try reaching out to Instagram&#8217;s support team for help.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726131621940\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"When_to_go_live_on_Instagram\"><\/span>When to go live on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It actually depends on many factors, including your target audience, your time zone, and your content. But you can refer to the <a href=\"https:\/\/ganknow.com\/blog\/best-time-to-post-on-instagram\/\">best times to post on Instagram<\/a> at first. Generally, weekdays between 9 AM to 11 AM are good times for engagement.<\/p>\n<p>To be sure, you can test going live on Instagram. Check Instagram Analytics to see what time works best for you.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726131657542\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_many_followers_do_you_need_to_go_live_on_Instagram\"><\/span>How many followers do you need to go live on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You don\u2019t need a certain number of followers to go live on Instagram. If you have an active account, you can go live. Just make sure your account is at least 30 days old<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726131666736\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_you_turn_on_live_status_on_Instagram\"><\/span>How do you turn on live status on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It&#8217;s all about your activity status. You need to check this by going to the <strong>Settings and Privacy<\/strong> menu. Then, scroll down and tap on <strong>Messaging and Story Replies<\/strong>. Make sure your <strong>Show Activity Status<\/strong> is turned on. This way, when you go live, you will share your online status with all your followers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726131675609\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_to_go_live_with_someone_on_Instagram\"><\/span>How to go live with someone on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The question is always how to go live on Instagram with someone else. Well, collaborating lets you reach the audience of both accounts. It&#8217;s simple: tap the two-face icon to enter the invite page, then search for the name of the person you want to join your Instagram live.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1726131687702\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_long_can_you_go_live_on_Instagram\"><\/span>How long can you go live on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The maximum duration for an Instagram live session used to be one hour for personal accounts. Now, every account can go live for up to four hours. After that, they can upload their video as long as it is within the 15-minute limit.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;We&#8217;re live! We&#8217;re live!&#8221; You might feel that thrill with your friends when you learn how to go live on Instagram. Imagine connecting with your audience in real-time, sharing updates straight from your phone with just a tap of the Instagram Live button. It\u2019s a whole new level of excitement, right? Well, it\u2019s more than<\/p>\n","protected":false},"author":8,"featured_media":9703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[],"class_list":{"0":"post-9694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-creator"},"lang":"en","translations":{"en":9694},"amp_enabled":true,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/posts\/9694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/comments?post=9694"}],"version-history":[{"count":3,"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/posts\/9694\/revisions"}],"predecessor-version":[{"id":11441,"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/posts\/9694\/revisions\/11441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/media\/9703"}],"wp:attachment":[{"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/media?parent=9694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/categories?post=9694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ganknow.com\/blog\/wp-json\/wp\/v2\/tags?post=9694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}